Growthitect’s Post

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…and Value is subjective among clients. Your same work to a client can be valued very much different to another one. So make sure you firstly find out what they value the most. A design just to get soonest authority approval, or the get most GFA, or to win an award or green certification…whatever. If they value multiple things, which they always do, then find out their priority order. Then for each of the value point, set a rate for it. Sum of these will be your total Fee. If the client accepts this Fee, it will be the subjective Value of your work. Again, subjective to them - nothing to do with you. As time passes, people change, and so do the things they value. Maybe they no longer want green designs, but nuclear-proof structures. Whenever that happens, move on and start producing new type of work that people value.

Well said Tyler I've learned the hard way to ask for what I'm worth. In the past, I hesitated to charge higher rates because I wasn't sure what my competitors were offering. But now, I'm no longer constrained by that fear. I understand my value and everyone should too.

I tell architects that the fee agreement is an exchange of value and an instrument to trigger cash-flow events - not a cost target...and that a happy client is important.

Short and punchy, Tyler! I like it. Value is relative to the buyer, not the seller. If the buyer in your target market doesn't value your services as much as you do, find a new market that does.