Unifying data in a central source (like a cloud data warehouse) will be the key to success for AI models. "If we don’t have clean and complete data flowing to these models, they will literally lack the intelligence to make good decisions and deliver rational outcomes." Digging into the State of Martech 2024, this unified data layer is becoming more common among marketing professionals: 71% of martech and marketing ops professionals have integrated a data warehouse/lake with their martech stack, with 69% enabling bidirectional data flow. Are you unifying your data to support smarter, more effective AI models, or does it remain siloed and disjointed? Read more great insight from Scott Brinker 👉 https://lnkd.in/gCab5r7G #AI #Martech #DataLayer
Tom Burrell
2mo
Hammer. Nail. Head. Boom
VP Platform Ecosystem at HubSpot and Editor at chiefmartec.com
2moThanks for the shout-out!