GRWN’s Post

Whether you're into sports, chess, politics, or business, we're all interested in how leaders develop strategies to win games, votes, and customers. I've spent the last 31 years working with retailers to develop strategies to attract customers while keeping the competition at bay. Although many brands try to win the market by being the cheapest, largest, or highest quality, I'm unimpressed by this basic frontal approach. What impresses me the most is when clever visionaries find a space between predictable positions to mine and exploit. Fashion designer Todd Snyder is one of the best at finding those deep niches. I've been following Todd Snyder's career since he helped transform and re-make JCrew into a hipster brand for men. When he left JCrew in 2009, I wondered what he'd do, but since then, he has slowly, carefully built the Todd Snyder brand into the go-to resource for an audience of men seeking fashion aspiration and accessibility. Todd Snyder has a remarkable ability to read the tea leaves of society to gauge where fashion is heading next, but little has been written about his keen business sense. However, I was super excited to see this great article by Jacob Gallagher in the The Wall Street Journal today. A few memorable quotes include: "Men want palatable, work-appropriate clothes, but they also indulge on occasion. “…there’s not a lot of brands out there that make it easy for guys to dress the best,” said Snyder. He described his job as distilling trends and “presenting it to the guy in a way that he can understand.” "The Todd Snyder business lives in the increasingly vacant center of the apparel market. He is not operating a prices-to-the-rafters luxury house like Louis Vuitton, nor a fast-fashion empire on the race to the bottom. American cities, where Snyder’s stores are heavily concentrated, are rife with white-collar workers—bankers, tech entrepreneurs and marketing professionals—who strive to be better than the Gap, but not as ostentatious (or expensive) as Gucci." I predict many great things to come for Todd Snyder. #retail #retailers #fashion #clothing #stores #menswear #menswear #mensfashion #style #brands #branding #malls #marketing #strategy

Just shared "Guilt Trips and High Fashion in The Devil Wears Prada" on my blog. This latest chapter takes a stylish deep dive into the world of emotional manipulation, as seen through the lens of the iconic film "The Devil Wears Prada." We're exploring how guilt isn't just about what's said – it's often about what's worn, implied, or unsaid. It's an eye-opening journey into the chic yet intricate chains of manipulation in the fashion world and beyond. How often do you find yourself navigating guilt in your professional interactions, and are you aware of its subtle cues? #Leadership #EmotionalIntelligence #TheDevilWearsPrada #GuiltManipulation Follow 👉 & hit the 🔔 on my LinkedIn to receive all updates 👇 📲 Share with your network ✍️ Provide feedback in comments 📩 DM me if you want to speak more

👑 Beyoncé x Levi’s: The AD of the Day! 👑 Pop icon Beyoncé stuns as the new face of Levi’s, bringing a fresh, modern twist to iconic moments from past commercials. In her latest ad, she sings "Levii’s Jeans" from her Cowboy Carter album while effortlessly showcasing the brand’s signature denim. Levi's partnership with Beyoncé is a strategic move to boost brand awareness and celebrate tradition. By featuring Beyoncé, Levi’s taps into a global audience, bridging generations and reinforcing its identity as a brand that honors its roots while evolving with contemporary culture. The nod to past ads adds a nostalgic touch, reminding consumers of the brand’s timelessness. In today’s competitive landscape, brands need to be clear on their benefits while constantly seeking new ways to connect with wider audiences. It’s a challenge to stay on top, staying true to your core. Evolving is key. #Beyonce #Levis #Advertising #PopCulture #Strategy

Levi's x Beyoncé: A Timeless Classic with a Modern Twist Levi’s brings back its iconic ‘Launderette’ moment, this time with none other than Beyoncé! In an exciting new campaign, Queen Bey merges nostalgia with her modern touch, breathing new life into the legendary 1985 ad. With a cinematic flair, Beyoncé strips off her jeans in the middle of a laundromat, echoing the classic commercial, but with a fresh, bold expression of confidence and style. Directed by Emmy-winning cinematographer Marcell Rév and created by TBWA\Chiat\Day LA, this campaign isn’t just a nod to the past but a celebration of how fashion evolves. Beyoncé brings her unapologetic energy, representing both the classic cool of Levi’s and the power of self-expression. I love seeing how legacy brands like Levi’s continue to innovate while staying rooted in their heritage. The blend of Beyoncé’s modern influence with the timeless appeal of Levi’s is a masterclass in reimagining brand identity. This campaign is not only about jeans—it’s about making a statement. Can’t wait to see what’s next! #Levis #Beyonce #ModernIcon #TimelessStyle #FashionInnovation #CampaignLaunch #TBWA #CreativityUnleashed #ThirdEyeBlindProductions #MarketingStrategy #CinematicAds #BrandIdentity #FilmDirection #MarcellRev #PopCulture #MarketingEvolution #DigitalMarketing #CelebrityCampaign #LinkedInUpdates

As we step into the weekend, let's embrace a mantra inspired by Vivienne Westwood's timeless wisdom: "Buy less, choose well, make it last." At NOLD, we add our own spin to this philosophy: "Buy less, choose well, keep it circulating." ♻ #SustainableFashion #Sustainability #ConsciousFashion #ConsciousChoices #CircularFashion #Circularity

Beyoncé and Levi's: A Match Made in Denim Heaven 👖 This collaboration has sparked excitement and controversy. Beyoncé's iconic status and the campaign's western-inspired aesthetic have been praised, but accusations of stereotyping have also arisen. Despite this, the partnership has positively impacted Levi's stock prices. Consumer Engagement: 📈 Levi's marketing strategies successfully leveraged Beyoncé's cultural influence, leading to increased foot traffic and sales 20% increase in store traffic and stock prices. Strategic Branding: 💡 Levi's temporarily changed its branding to "Levii's" on social media. Denim Revival: 👖 The song sparked renewed interest in denim fashion, including Western styles. Celebrity Influence: 🌟 Beyoncé's collaboration with Post Malone highlighted the effectiveness of celebrity endorsements. Market Trends: 📈 Increased demand for Levi's aligned with recent financial improvements. Legal Issues: ⚖️ Matthew Fulks accused Beyoncé of copying elements from his short film in her "Lemonade" project, raising questions about originality in artistry. What are your thoughts? 💭 #levis #Brandwatch #MediaMonitoring #ConsumerInsights #ConsumerBehavior #ConsumerTrends #ConsumerIntelligence #ConsumerResearch #MarketResearch #fashion #beyonce #postmalone

Reflecting on the journey of resilience and transformation, Mary J. Blige and her stylist Misa Hylton share a powerful story in the Hulu documentary In Vogue: The 90s. Once dismissed by high-end fashion boutiques simply because they did not fit the stereotypical mold of luxury clientele, these pioneers turned their experiences into a narrative of empowerment and success. Their tale is a reminder of the biases that exist and the importance of breaking through them with determination and authenticity. Today, Mary J. Blige stands as a testament to what can be achieved despite early challenges, with a legacy of musical and fashion triumphs, including partnerships with renowned brands. This story echoes the significance of diversity and inclusion within the fashion industry and beyond. It's a call to action for us all to create spaces where talent and potential are recognized over preconceived notions. What are your thoughts on how industries can better value diverse voices? #DiversityMatters #FashionHistory #MaryJBlige #InclusionRevolution #InVogueThe90s #LeadershipLessons #EmpowermentThroughAdversity

Meet Sam Wagner, the brilliant mind behind this extraordinary piece. His passion for art and fashion shines through in every brushstroke. Want to know more about Sam and his inspiring journey? Watch here https://lnkd.in/ed3cuadZ Sam's story.

Levi’s latest campaign taps into pop culture with the star power of Beyoncé, connecting the iconic denim brand with a force in music, fashion, and art. This collaboration marks a new chapter for Levi’s as it strengthens its position as the “definitive denim lifestyle brand,” especially in women’s fashion. In the first campaign spot, Beyoncé reimagines Levi’s classic “Launderette” ad, offering a fresh, female perspective on denim. Levi’s continues to innovate, with its Q2 net revenue up 8% YoY, highlighting its cultural relevance. Levi’s collaboration with Beyoncé solidifies the brand’s role at the intersection of culture, music, and fashion while reinforcing its commitment to empowering women through iconic denim. With this campaign, Levi’s is not just selling jeans – it’s redefining what it means to wear them in today’s world. https://lnkd.in/dxNSiEFy #Levis #Beyonce #VideoMarketing #16x9VideoContentAgency

Albert Einstein, Marilyn Monroe, Elvis Presley, and Princess Diana—all rocking their Levi’s jeans! 👖 Since 1873, Levi’s has vowed quality that's timeless. And now, we're stoked to spill the beans: Levi’s has teamed up with @Insider for some digital magic. It's where style meets personalization and epic scale! With Insider, Levi’s can make digital channels as cool as each customer's style. Find out why top brands are making the #SwitchToInsider ➡️ https://bit.ly/3uJKvEZ