Guerlain’s Post

LVMH-owned jeweler CHAUMET is tapping into the power of APAC-based celebrities. Japanese actress Aya Asahina and Chinese actor Yosh Yu are now regional ambassadors. Ahead of Chinese Valentine's Day on May 20, Mr. Yu stars in the house's “520" campaign as Ms. Asahina, a friend of the maison and frequent VIP attendee of branded events launched over the last year, prepares to represent Chaumet in an official capacity. Read the full article: https://bit.ly/3wD5TfT #LuxuryDaily #LuxuryNews #LVMH #LVMHNews #Chaumet #APACMarketing #MarketingNews #LuxuryJewelry #JewelryMarketing

Costumes play a vital role in enhancing the significance of any occasion by reflecting its theme, cultural importance, and mood. They help create a sense of unity and celebration, allowing participants to immerse themselves fully in the spirit of the event. For instance, traditional attire at cultural festivals reinforces heritage and identity, while themed costumes at parties or fancy dress events add an element of fun and creativity. Wearing the appropriate costume not only respects the occasion but also communicates a deeper connection to its purpose and meaning. #softskillstrainer#appearance#behaviour#communication

5 Italian Elegance Rules Explained by an Italian Woman | Italian Style & Femininity https://lnkd.in/dtU-Gu6F

Embracing Japan's Beauty Evolution! Traditionally, slender frames and fair skin have reigned supreme, but the tide is turning towards body positivity and inclusivity. From influential figures like the comedic genius Naomi Watanabe to emerging fashion icons boldly challenging stereotypes, Japanese society is embracing diversity like never before. Complementing this shift are movements like the Marshmallow Girls phenomenon, which celebrate diverse body types and promote self-love. However, the journey towards body acceptance is not without its challenges. Despite strides forward, many still grapple with body image issues, influenced by societal pressures and media portrayals. Yet, there's reason for optimism with the emergence of inclusive fashion lines, diverse modeling agencies, and advocacy efforts spearheaded by trailblazers such as comedian 'Barbie (Ba-bi-)'. At Tokyoesque, we're committed to staying attuned to Japan's evolving beauty standards. Keep an eye out for our upcoming piece delving into the realm of body positivity! 💪💖 #BodyPositivity #Japan #Inclusion #Diversity #Tokyoesque #Beauty

For much of the past two decades, Europe's luxury market has counted on the ferocious appetite of Chinese consumers to bolster its bottom line. But foreign luxury brands are facing a reckoning in China. Not only is China’s economy entering a more uncertain phase, giving consumers pause, but homegrown designers and labels are also gaining ground. The questions now are which European brands can still rely on China, and how China's domestic designers can capture a share of the pie. In my latest story for The Wire China: https://lnkd.in/eX74PhCY

Natural beauty speaks Italian…

I wrote an article in Kompasiana entitled "Beauty Privilege, Will You Be Forgiven if You Make a Mistake?" This article discusses the concept of beauty as a privilege that often provides concessions or excuses for mistakes made by individuals who are considered physically attractive. Publishing this article in Kompasiana gives me the opportunity to voice my views on the issue of beauty privilege and open a constructive dialogue with readers. Read the full article here 👇

To embody the era of a high-class woman, it is essential to adopt a lifestyle that reflects poise, elegance, and sophistication.

🎨 Shifting Perceptions of Tattoos in China: From Stigma to Self-Expression Tattoos have long carried a stigma in Chinese culture, often seen as symbols of deviance or rebellion. However, attitudes are changing. Today, tattoos are increasingly viewed as a form of artistic self-expression, embraced by younger generations and even some of their parents. -- Cultural Evolution: Younger generations are embracing body art as a personal and artistic statement. -- Family Perspectives: While some families remain conservative about tattoos, others are becoming more accepting. -- Self-Expression vs. Tradition: Younger people use tattoos to express their identity, despite resistance from older family members. This highlights the tension between personal freedom and traditional family values in modern China. As tattoos move from taboo to trend in China, brands have a unique opportunity to engage with this evolving market while we must also be very careful because tattoos are not yet totally accepted as an expresion in mainstream and social media. So... careful with it if you do use it in your marketing in China. #CulturalShift #TattoosInChina #SelfExpression #ChinaEcommerce #2Open

Slay Queen: From Empowerment to Stereotype The term "slay queen" has undergone a fascinating evolution. Initially, it was used to describe a confident, stylish, and successful woman. It was a term of empowerment, celebrating female ambition and achievement. However, in recent times, the term has taken on a more negative connotation, often associated with materialism, superficiality, and a certain level of arrogance. The Power of Association This linguistic shift highlights the power of association. The words we use and the spaces we occupy can significantly impact how we are perceived. By surrounding ourselves with positive influences and aligning ourselves with uplifting values, we can shape our own narratives and avoid being pigeonholed into negative stereotypes. As individuals, we have the power to redefine ourselves and our identities. By choosing our words carefully and being mindful of the spaces we inhabit, we can cultivate a positive or negative image and attract opportunities that align with our goals and aspirations. Ms Bochaberi Brand architect and Creative strategist #language #culture #empowerment #selfimage #personalbranding #bochaberi #msbochaberi