Guest Focus - Tour Business Coaching’s Post

Your guests’ journey doesn’t start and end with their tour. As a tour operator, your marketing should meet guests where they’re at. Google spent two years researching the travel experience and found that every traveler goes through 5 key stages. As a tour operator, are you effectively marketing to each one? Introducing the VIP Marketing Method™, designed to engage your potential guests at every stage of their journey: 1. Dreaming: Spark wanderlust with inspiring content. (73% of travelers use social media for travel inspiration - make your experiences shine!) 2. Planning: Be the go-to resource for trip research. (48% of travelers spend more than one week planning a trip - be their trusted guide!) 3. Booking: Streamline your process for effortless reservations. (70% of travelers say booking speed and ease are crucial - don't lose them at the finish line!) 4. Experiencing: Delight guests with personalized touches. (70% of travelers update their social media during vacation - give them something great to share!) 5. Sharing: Encourage and amplify positive reviews. (49% of travelers rely on recommendations from friends and family - turn your guests into brand advocates!) By implementing the VIP Marketing Method™ across all five stages, you're not just marketing - you're creating a seamless experience that turns browsers into bookers, and guests into loyal fans. Listen in to hear how the VIP Marketing Method™ can work for your business across the entire customer journey. https://lnkd.in/gJvcxjUP #VIPMarketingMethod #TourOperatorMarketing #FiveStagesOfTravel

Travel pros, mark your calendars! WeTravel's free virtual summit is coming September 10-12, and it's packed with insights you won't want to miss. You'll hear from industry experts (like our own Kelsey Tonner!) on the latest in booking and on-the ground experiences shaping how you build, operate, and market multi-day group travel. And you'll also hear how to craft experiences that resonate deeply with today's travelers. And let's talk AI. It's not just buzz - it's a tool that's reshaping our industry. You'll learn practical ways to harness AI, including how to build your own GPT for tour operations. Don't worry if that sounds techy - it'll be broken down into simple, actionable steps. Each day runs from 9 a.m. to 1 p.m. Eastern, ending with networking sessions where you can connect with fellow operators, suppliers, and DMCs from around the globe. It's a chance to expand your network and potentially find your next collaboration. The best part? It's entirely free and virtual. Join for one session or all three days - it's up to you. Either way, you'll leave with concrete strategies to level up your multi-day group travel business. Be sure to tune into the the talk on enhancing website conversion...you'll see a friendly face presenting! Hope to see you in the virtual crowd! https://hubs.li/Q02GRsVb0 #WeTravelSummit #TravelIndustryGrowth #FreeVirtualEvent

What if your marketing actually filled your tours instead of draining your bank account? The tourism industry has changed. Cookie-cutter strategies and one-size-fits-all advice just don't cut it anymore. It's time to change how you connect with your ideal guests. Enter the Guest Focus VIP Marketing Method™. This isn't about chasing the latest trends or shouting into the void. It's about: 1. Crafting Valuable content that your dream clients can't resist 2. Building Intimate relationships that transform casual browsers into raving fans 3. Maintaining a Pervasive presence that keeps you top-of-mind (without running yourself ragged) Imagine swapping your feast-or-famine cycle for consistent bookings. Picture your reviews page filled with glowing testimonials. Envision a marketing strategy that energizes your business instead of exhausting it. This is what happens when you align your marketing with the Guest Focus VIP Marketing Method™. Ready to turn your marketing from a costly chore into your most powerful booking tool? Tune in to our latest episode and discover how to make the VIP method work for your unique tourism business. The only thing you have to lose? Your marketing headaches. https://lnkd.in/gUQJ7jnQ #VIPMarketingMethod #TourismSuccess #MarketingRevolution #TourismMarketing #GuestFocus #MarketingStrategy

Tour operators, do you know about the profit-boosting abilities of selling gift cards? Gift cards aren't just about holiday sales. They're a year-round strategy for boosting profits and stabilizing cash flow. Here's why: 👉 Many gift cards may go unredeemed - straight to your bottom line 👉 Gift card users often spend more than the card's value 👉 Average 151-day lag between purchase and use means improved cash flow Even discounted gift cards can lead to increased profitability. It's time to rethink your approach. Ready to transform your tour business's financial future? https://lnkd.in/gUCeB5XZ #TourismIndustry #BusinessStrategy #RevenueGrowth

The path to higher profits isn't always about booking more guests. It's about smart cost management. How? By mastering the art of expense control. From leveraging cutting-edge booking software to creative vendor negotiations, there are countless ways to streamline your operations and boost your bottom line. Imagine: Cutting administrative work by hiring smart Slashing overhead costs through strategic partnerships Negotiating better rates with suppliers All while maintaining - or even enhancing - the quality of your tours. Ready to hone your tour business into a lean, profit-generating machine? Let's explore the strategies that could truly change your approach to expenses and propel your business forward. https://lnkd.in/gYYRp-pX #TourismIndustry #BusinessStrategy #ProfitGrowth