Guideline’s Post

For the first time in years, Traditional media marked a return to annual growth, thanks to Linear TV’s 3 percent increase YoY in Q3 through August. This time around, Traditional media stabilized, remaining flat after two years of double-digit drops. To what can we attribute this boost in Linear TV revenue? You guessed it—the Olympics. 🏅 Olympic programming accounted for 65 percent of Linear TV Sports ad revenue last August, airing on NBC from July 26 to August 11. To stay ahead of these trends, request a demo of Guideline Spend solutions at https://hubs.la/Q02TS9TL0. #GuidelineData #Olympics #SportsMedia #MediaIntelligence #AllMediaMarketBrief

Multichannel advertising is at a critical inflection point. How do we know? We performed our own research, of course. Check out these key stats from our 2024 Planning Survey of 250 brand and agency marketers across various verticals: 🌐 65 percent of marketers are planning to increase spend in 2025. 🌐 More than a quarter of marketers alter or optimize ad spend allocation monthly. 🌐 Nearly half of marketers base their decisions on successes from the previous year. What does this mean for media planners? It means you’re going to need more than some simple spreadsheets to put together a killer advertising strategy in the coming months. Luckily, Guideline’s got your back: https://hubs.la/Q02TJ7p40 #GuidelinePlanning #MultichannelAdvertising #MediaStrategy

📊 U.S. Ad Spend Trend (August 2024) In Q3 through August, Traditional media marked a positive return to annual growth (+3%), rebounding after two consecutive years of decline. While Digital grew consistently across both July and August (+18% YoY), Traditional media saw growth in July but remained flat in August. Keep tracking these changes to stay on the pulse of what’s happening within the media landscape with Guideline Insights: https://hubs.la/Q02Th2SP0 #AllMediaMarketBrief #GuidelineData #AdSpendTrends #DigitalVsTraditionalMedia

🔦 U.S. Ad Spend Spotlight: Retail Media 🛒 Retail Media continued growth in H1 2024, maintaining upward trajectory from the past two years. 🔵 Ad Net/Exchange, Social, and Search, the three largest Digital Media Subtypes, all increased by double digits following last year’s single-digit growth. 🔵 Digital Video Sites decreased for the second consecutive year in H1 2024. 🔵 Nearly all Product Category Groups divested from the sector, as Digital Video shifts to programmatic non-native video sites like Social and Print. What does the rest of 2024 have in store? Stick with Guideline to be the first to find out. https://hubs.la/Q02QvBHD0 #MediaIntelligence #DigitalMedia #GuidelineData #DigitalAdSpend #AdSpendSpotlight #H12024

When exactly did Digital start outperforming Traditional media channels in the US market? 🖥️🆚📺 This short seven-year span shows a dramatic flip in the media mix: Traditional held most of the split back in 2017, but the tables have turned as of H1 2024. Will Digital continue to push Traditional channels out of the mix? Stick with Guideline Data for the most accurate and timely insights regarding ad spend trends: https://hubs.la/Q02QvjGc0 #GuidelineData #AllMediaMarketBriefUS #DigitalMedia #TraditionalMedia #MediaIntelligence #MediaMix

📊 U.S. Ad Spend Trend (First Half 2024) Digital media surged 17 percent YoY in H1 2024, accelerating from a 4 percent YoY increase in H1 2023. In contrast, traditional media declined by single digits for the second consecutive year. Heading into Q4 it will be critical for advertisers to understand where digital dollars are going. https://hubs.la/Q02Qvn7K0 #AllMediaMarketBrief #GuidelineData #AdSpendTrends #DigitalVsTraditionalMedia #AdSpendUS

According to Guideline Data’s latest U.S. All Media Market Brief for H1 2024, Online Video (OLV) increased by double digits YoY, reaching historical highs. To what can we attribute this growth? Aided by user-generated video inventory on social platforms, OLV continued the uptick in momentum for the fourth consecutive year, further expanding dominance in H1 2024. What else is in store for OLV in 2024—and is your media plan ready? 🖥️🎥 Stick with Guideline to maximize your media strategy with unbeatable insights and our state-of-the-art planning platform: https://hubs.la/Q02Nth6Y0 #MediaPlanning #GuidelinePlanning #AllMediaMarketBrief #MediaIntelligence #UGC #UserGeneratedVideo #OLV

Could we be witnessing the death of Traditional advertising? 🤨 Guideline Data’s latest All Media Market Brief (U.S.) suggests investments in Digital channels show no sign of slowing down ... 📈 All Digital channels amplified by double digits in H1 2024, with Search rising at the fastest rate and Digital Video attracting the largest influx of incremental ad dollars. Meanwhile, all Traditional channels decreased for the second consecutive year (excluding OOH with a slight increase.) How else can we use H1 2024’s data to plan better for H2? Get with Guideline to find out: https://hubs.la/Q02Ntgyz0 #GuidelinePlanning #MediaInvestment #MediaStrategy #DigitalMedia #TraditionalMedia #AdvertisingInvestment