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One of the five major CPG categories is personal care, in which ad spend increased slightly year over year, with the cosmetics and beauty market being the fastest-growing retail sector in 2023.* However, the term “personal care” has started to expand beyond just the person and to ... ... their pets. 🐾 Two-thirds of all U.S. households own at least one pet,* and stats from Bloomberg Intelligence predict the overall pet food market is on track to surge ahead 52 percent in just the next five years. Is your pet part of your personal care routine? 🐶🐹🐦 People budget for their pets, so advertisers are making room for inevitable pet care industry growth in the months to come. #CPG #AdSpend #USAdSpend #PetCare #PetSupplies #PersonalCare #AdSpendCategories #Advertising2024 #2024MarketPredictions

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