You’ve seen our U.S. market updates, but did you know Guideline has insights into international markets too? Take a look at how they compare to the U.S.: We take a look at the media mix of five other markets: 🇬🇧 United Kingdom 🇨🇳 China 🇦🇺 Australia 🇨🇦 Canada 🇳🇿 New Zealand We know digital investments continue to dominate U.S. ad spend, but that isn’t the case everywhere. While most markets similarly favored digital, Australia and New Zealand have yet to recalibrate toward a digital majority. Meanwhile, China’s minuscule linear investments continue to shrink year over year (YoY), sharply over-indexing toward digital. Despite these facts, digital ad spend has increased or at least remained steady YoY for all markets pictured. Looking for more? Gain access to unmatched media intelligence with Guideline: https://hubs.la/Q02Hb6KY0 #GuidelineData #InternationalAdSpend #AdSpendTrends
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The advertising industry worldwide is approaching a major achievement - exceeding one trillion in revenue by 2025, a year ahead of schedule. This growth is mainly driven by updated projections for strong economies such as China and the U.S., which make up more than half of the total global ad revenue. Despite facing inflation and economic obstacles, consumer spending remains strong and the rise of AI products and services is boosting business investments. Check out an interactive map and additional insights from the TYNY Midyear forecast here: https://lnkd.in/eADe-54g.
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The advertising industry worldwide is approaching a major achievement - exceeding one trillion in revenue by 2025, a year ahead of schedule. This growth is mainly driven by updated projections for strong economies such as China and the U.S., which make up more than half of the total global ad revenue. Despite facing inflation and economic obstacles, consumer spending remains strong and the rise of AI products and services is boosting business investments. Check out an interactive map and additional insights from the TYNY Midyear forecast here: https://lnkd.in/eeMKQtD6.
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The advertising industry worldwide is approaching a major achievement - exceeding one trillion in revenue by 2025, a year ahead of schedule. This growth is mainly driven by updated projections for strong economies such as China and the U.S., which make up more than half of the total global ad revenue. Despite facing inflation and economic obstacles, consumer spending remains strong and the rise of AI products and services is boosting business investments. Check out an interactive map and additional insights from the TYNY Midyear forecast here: https://lnkd.in/gFcVPfrn.
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AD - Talent Acquisition @ GroupM | HR, Recruitment, Account Management | Salt of the earth type of person
The global advertising industry is on the brink of a significant milestone — surpassing one trillion in revenue by 2025, a year earlier than previously forecasted. This growth trajectory is largely fueled by revised forecasts for powerhouse economies like China and the U.S., which together account for over half of global ad revenue. As we navigate ongoing inflation and economic challenges, the resilience of consumer spending and the boom in AI products and services continue to bolster business investment. See an interactive version of this map and more insights from this TYNY Midyear forecast here: https://lnkd.in/eC3q3u68
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The global advertising industry is on the brink of a significant milestone — surpassing one trillion in revenue by 2025, a year earlier than previously forecasted. This growth trajectory is largely fueled by revised forecasts for powerhouse economies like China and the U.S., which together account for over half of global ad revenue. As we navigate ongoing inflation and economic challenges, the resilience of consumer spending and the boom in AI products and services continue to bolster business investment. See an interactive version of this map and more insights from this TYNY Midyear forecast here: https://lnkd.in/eKHCUvUV
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The advertising industry worldwide is approaching a major achievement - exceeding one trillion in revenue by 2025, a year ahead of schedule. This growth is mainly driven by updated projections for strong economies such as China and the U.S., which make up more than half of the total global ad revenue. Despite facing inflation and economic obstacles, consumer spending remains strong and the rise of AI products and services is boosting business investments. Check out an interactive map and additional insights from the TYNY Midyear forecast here: https://lnkd.in/ejK6Y3hC.
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The global advertising industry is on the brink of a significant milestone — surpassing one trillion in revenue by 2025, a year earlier than previously forecasted. This growth trajectory is largely fueled by revised forecasts for powerhouse economies like China and the U.S., which together account for over half of global ad revenue. As we navigate ongoing inflation and economic challenges, the resilience of consumer spending and the boom in AI products and services continue to bolster business investment. See an interactive version of this map and more insights from this TYNY Midyear forecast here: https://lnkd.in/eydmurEe
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Media industry leaders came together at the IAB Canada State of the Nation Toronto Summit yesterday, to share thoughts on future of Media👇 🚀 Advertising revenue is projected to reach $𝟏𝟖.𝟏𝐁 in 2024 (from $15.9B in 2023). This growth is fueled by direct channels, the rising traction of RM+, and the continued momentum towards Connected TV. 📊 We finally might have a 𝐜𝐫𝐨𝐬𝐬 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐦𝐞𝐚𝐬𝐮𝐫𝐞𝐦𝐞𝐧𝐭 𝐟𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 𝐟𝐨𝐫 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐞𝐝 𝐓𝐕. Can you believe that? 🔥(called the Ad Creative ID framework) 💡 During the economic downturn, making strategic reductions, rather than slashing budgets indiscriminately, by 𝐚𝐩𝐩𝐥𝐲𝐢𝐧𝐠 𝐭𝐡𝐞 𝐂𝐅𝐎 𝐥𝐞𝐯𝐞𝐥 𝐫𝐢𝐠𝐨𝐮𝐫 𝐭𝐨 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐝𝐚𝐭𝐚.🎯 🤖 You are already behind if you aren't using AI to achieve greater efficiency thereby optimizing resources. 💪Its time to take control of the situation and do our bit Looking forward to embracing these strategies at Involved Media Canada #Media2024 #MarketingStrategy #Innovation #EconomicInsights #DigitalTransformation
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IIM | BIT | Product Management | Innova Solutions (American CyberSystems , Inc) | M&A Integration
Decoding the European Digital Media Landscape: Looking to understand the latest trends and user behavior in Europe's digital media landscape? I'm excited to share this insightful report, offering valuable data on the European market with a specific focus on the UK. This report dives deep in: · Key trends shaping digital media consumption across Europe. · Market share, KPI enhancer, Business driver · Digital media value Chain and scope of digitization · Challenges and Solutions · Technology Trends and Current Solution Provider Download the report for better readability and get a head start on your European digital strategy! Note: The report covers only digital print media For further insights or to discuss specific findings, feel free to direct message me or connect me on LinkedIn! #socialmedia #digitalmarketing #europe #uk #socialmedia #marketresearch #secondaryresearch #indian #media
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"Reflecting on an insightful week in Toronto! 🇨🇦 Started at CMDC Media Day where Brigitte Dagnault's insights and VIA's compelling case study emphasized the performance-driven impact of investing in Canadian Media. Yesterday's IAB Canada Enterprise day underscored the importance of sustainability, highlighting areas where Canada can improve. Despite challenges, opportunities abound, especially in light of EMARKETER' Canada Digital Ad Spending Report revealing that investments in the TRIOPOLY (Google/Meta/Amazon) is 14pts or 22% higher in Canada than in the US. But how do we shift this narrative? CMOs, it's time to assess your media spend positioning. Have you endorsed the Canadian Manifesto? Consider allocating 25% of your media budget to Canadian publishers and capping investments in the Triopoly at 60%. Let's get creative with the remaining 15%. Canadian publishers face hurdles too. Simplifying the buying process for all clients and agencies is crucial. Collaboration is key to securing a larger market share for everyone. Let's innovate, collaborate, and propel Canadian media to new heights together! #CanadianMedia #Advertising #Collaboration".
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