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📺 July 1st - first TV ad📺 On this day July 1, 1941, WNBT in New York made history with the first commercial television ad broadcast. The broadcasted was an advert for the watchmaker Bulova, before a baseball game. ⚾ This ground-breaking event utilised analogue technology, transmitting black-and-white images via radio waves and shaped TV ads as we know them. As technology advanced, the shift from analogue to digital broadcasting, high-definition (HD) formats, and now 4K resolution has revolutionised how we consume media and with 5G how we send it. 📶 With each technological leap, procurement processes in broadcasting and telecommunications must adapt, embracing new equipment, standards, and infrastructure. Staying ahead in this rapidly evolving industry requires continuous learning and agile procurement strategies to ensure cutting-edge, efficient, and high-quality content delivery. 📺 🙌 At BT Sourced this is the ethos of how we operate as a company. 👉https://lnkd.in/eqeMXKt 👈 #WeSourceForABetterFuture #FirstTvAd #DidYouKnow

Measuring the impact of broadcast advertising can be crucial for understanding its effectiveness and making informed decisions about future ad spend. Here are four ways to measure the impact of broadcast advertising. #broadcast #tv #advertising

Does Basic Digital Advertising Have Drawbacks? President of Local Broadcast Sales, Gary Moore discusses some drawbacks to hyper-targeted and personalized digital marketing. LBS members, click here for a free video https://lnkd.in/gfRFsUPb #broadcast #television #tvads #radio #radioadvertising #digital #commercials #advertising

Although CTV, digital and other platforms are becomingly increasingly popular, linear television is still a priority for a majority of big brands. Tunnl's local TV ratings solution can help increase campaign effectiveness by identifying the best placements to reach your target audience. Set-up some time to check it out below 👇 #audiencetargeting #lineartelevision #advertising

NCTA applauds FCC for keeping station ownership caps. NCTA--The Internet & Television Association praised the FCC for maintaining current limits on station ownership, despite an effort from broadcasters to change them. "The Commission and the Department of Justice have repeatedly found that the common ownership of two top-four stations in a market gives the owner increased leverage in retransmission consent negotiations that harms competition and leads to increases in retransmission consent costs, higher consumer prices, and an increased risk that multiple top stations go dark simultaneously," stated NCTA. Next TV (12/26) http://ow.ly/L3Kp1057BLN

FCC: TV Stations Can Team Up for Broadcast Internet https://lnkd.in/eB2pHUKt FCC "This decision would help ensure that broadcasters and other innovators have the flexibility to generate the scale and geographic footprint—both locally and nationally—that may be necessary to support certain Broadcast Internet services without being subject to regulations unrelated to the provision of such services," For the last several years I have been working to create a new Innovative Broadcast Services that can Complement the Nations' 5G wireless networks. https://lnkd.in/eNK5Q7xb On December 10, 2020, the Commission released a Report and Order in its proceeding to encourage the provision of new and innovative Broadcast Internet services enabled by ATSC 3.0 — the “Next Generation” broadcast television standard often referred to as Next Gen TV — that can complement the nation’s 5G wireless networks.  The rule revisions clarify and update the regulatory landscape in order to foster the efficient and robust use of broadcast spectrum capacity for the provision of Broadcast Internet services consistent with statutory directives.  #FCC #ATSC #D2X #4F #Complement #Spectrum #Sharing

Advertising on broadcast and cable TV is like putting on a blindfold and hoping you hit a bullseye. CTV, on the other hand, lets you analyze viewership habits, trends, and behaviors. So every time you fire off an ad, it lands in the 10 ring. #digitalmarketing #marketingtrends

Internet bonding technology significantly enhances live TV news broadcasting by combining multiple internet connections for greater reliability and speed. This approach ensures uninterrupted live feeds, even in challenging conditions, which is crucial for timely news delivery. Key benefits include improved bandwidth, reduced latency, and enhanced redundancy, allowing news teams to provide seamless coverage anywhere. 🌐 For more information, visit our sites: 🌐 internetgenerator.in 🌐 livebox.co.in #InternetBonding #LiveTVNews #Broadcasting #NewsCoverage #ReliableStreaming #Bandwidth #LatencyReduction #SeamlessBroadcast #TechForNews #StreamingSolutions

It's important to understand the evolution from Linear TV to Connected TV. What once was the realm of mass media is becoming more personalized and 1:1. It's necessary to embrace that shift. https://lnkd.in/eqHuQg52

New Advertising Compliance Requirements Effective from 18 June 2024 Stay informed about the latest Supreme Court directive and Ministry of Information & Broadcasting advisory. All advertisers, agencies, and broadcasters must comply with the new self-declaration certificate mandate for advertisements. Read our comprehensive update to ensure your practices are aligned with the new regulations. #AdvertisingCompliance #LegalUpdate #TatvikaLegal #SupremeCourt #MIB #AdvertisingLaw #DigitalMedia #PrintMedia #Broadcasting