When do single-flow demos make sense?
After analyzing 8,800 sessions across 40 demo flows, we found:
If you can showcase your product in 12 steps or fewer, a single-flow demo is your best bet.
Why?
👉 Single-flow demos with 12 or fewer steps achieve a 34.66% completion rate
👉 Single-flow demos with over 12 steps see only a 14.62% completion rate
Our data shows a clear negative correlation between step count and completion rate. Keeping your demo focused and under 12 steps more than doubles your chances of viewers finishing it.
For more insights on single vs multi-flow demos, check out our latest report on the Plot—our weekly column where we share data-driven insights and GTM best practices.
Link in the comments👇
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