Gustavo Fontoura da Silva, MS’ Post

Check out this article about why #HealthComm is important!

Can behavioural science-led communications help drive better health outcomes? In our latest article we take a look at behavioural science theory: why it’s important for the adoption of new medicines, and how we’ve already been using it to help shape healthcare communications (but we’re planning to go much, much further). Read on to find out more. https://lnkd.in/eX6zyZCi

Your mission is to turn knowledge into world impact. To make a real difference in people's health. You're driven to encourage proactive health decisions. This vision is admirable. Yet— How do you ensure your scientific insights resonate? How do you make complex science accessible and actionable? Your general social media team won’t do it. With so much misinformation Half-truths and exaggerations out there… You need an expert’s hand. This is where I step in. With a team of top scientists on board, I’ll help you— → Communicate in a language your audience understands, feels, and trusts. → Get to the bottom and extract the essence of your science. → Simplify, but maintain integrity. It's a delicate balance. → Make your scientific content actionable. Are you a thought leader advancing preventive healthcare? Send me a DM and let’s make sure your scientific message changes lives.

Our new publication... In this paper, we investigate how concepts of culture and context feature in design and development processes, including the methods, models, and content of these interventions, with the aim of helping researchers to make informed decisions about how to approach cultural adaptation in digital health.

💡 #ScientificResearch in #DigitalMentalHealth helps you save resources in the long run. 📑 In the field of digital mental health, the purpose of scientific research extends beyond meeting regulatory standards, fulfilling funding prerequisites, and paving the way for healthcare integration. 🧭 Consider scientific research as your compass, guiding your innovation towards true north. Mahatma Gandhi once said, "Speed is irrelevant if you are going in the wrong direction." This is true in our industry. 🎯 Rigorous research doesn't just validate the efficacy of your product; it ensures that your efforts and resources are well-directed towards creating impactful solutions. 🚀 Yes, the initial investment in high-quality scientific evidence might seem steep, both in terms of time and finances. Yet, ultimately, this strategic approach conserves resources by avoiding detours and accelerates progress towards delivering solutions that truly make a difference. #DigitalMentalHealth #ScientificResearch #InnovationStrategy #MentalHealthTech

Imagine you've committed to increasing a key health outcome improvement by 20%. Where do you start? Drawing from experience, here's an approach that can help you achieve your goals: 1. Identify the Changes: Use data and stakeholder input to understand the patient journey, care pathway or health system. Identify areas where meaningful change is needed — whether it's addressing unmet medical needs, improving access to care, or enhancing the adoption of evidence-based practices. Pinpointing these changes will have the greatest impact. 2. Set Clear, Time-Bound Goals: Ambiguity leads to confusion and slows progress. Define exactly what success looks like and set realistic timelines for achieving it. Clear goals ensure everyone is on the same page. 3. Determine How to Measure Progress: Choose metrics that reflect your objectives and track them regularly, making adjustments as needed. 4. Commit Across the Organisation: Success requires teamwork. So engage cross-functional stakeholders and external partners. Collaboration encourages accountability and increases the impact of your efforts. P.S. Consider using target population outputs (TPOs) as a measurement tool. Image source: Atun, R. Target Population Outputs (TPOs): Creating High-Value Health Systems Through Strategic Public-Private Partnerships. Health Systems Innovation Lab. Harvard University, 2023. #GoalSetting #PerformanceMetrics #PopulationHealth

Check out the 𝗢𝘅𝗳𝗼𝗿𝗱 𝗢𝗽𝗲𝗻 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗛𝗲𝗮𝗹𝘁𝗵 Journal's call for papers on digital health architecture! 🎉 Ministries and partners, share your case studies and help advance global health outcomes. Smisha Agarwal #OODH #DigitalHealth

Really useful guidelines outlined here.

I am working with some researchers to communicate a complicated health research study and I found myself re-reading a brilliant Nature Comment piece about communicating evidence by David Speigelhalter, Theresa Marteau and others. I think the mantra of "inform not persuade" is as true for health comms people as for researchers. Where we add value is not in spinning findings, but in helping researchers to use language that is clear, to the point and accessible and also to give scientists and institutes the confidence to be open about any uncertainty and limitations of research. I wanted to share the Nature Comment here because it is worth reading for anyone working in health or science comms. Their Quick Tips for Communicating evidence include: • Address all the questions and concerns of the target audience. • Anticipate misunderstandings; pre-emptively debunk or explain them. • Don’t cherry-pick findings. • Present potential benefits and possible harms in the same way so that they can be compared fairly. • Avoid the biases inherent in any presentation format (for example, use both ‘positive’ and ‘negative’ framing together). • Use numbers alone, or both words and numbers. • Demonstrate ‘unapologetic uncertainty’: be open about a range of possible outcomes. • Highlight the quality and relevance of the underlying evidence (for example, describe the data set). • Use a carefully designed layout in a clear order, and include sources. The full article is available here: https://lnkd.in/e_z4GidK

Special issue on “Digital Health Technologies in Asia” at the Asian Journal of Communication I am excited to announce that I am serving as a guest editor for a forthcoming special issue entitled “Digital Health Technologies in Asia” for the Asian Journal of Communication. This special issue will focus on both theoretical and methodological approaches in exploring how emerging digital health technologies are reshaping the role of communication within the Asian context, and the impact they have on population health. The growth of Asia's health tech industry makes this special issue crucial for gathering research on Asian perspectives in digital health communication, examining cultural interactions with these technologies, and their impact on public health. Contributors who are keen are invited to submit a 500-word abstract by 15th June 2024, to sci-ajc@ntu.edu.sg with the subject line: AJC Special Issue. If shortlisted, contributors will be invited to submit their full-length manuscript (prepared in accordance with AJC author guidelines) by 15th February 2025 via the journal website. Please see the call for papers here at the Asian Journal of Communication for more details: https://lnkd.in/dpWRmnHM