Gusti d'Italia Srl’s Post

During the last Vinitaly an interesting study was presented on wine consumption in Italy, by generations and by lifestyle. It is very stimulating to see how the moments and circumstances in which wine is drunk are different by age group. For younger people, aged 20 to 34, wine is synonymous with conviviality: in fact, almost 70% consume it in the company of other people. For adults (from 35 to 65 years old) it is both a vehicle for relationships and a presence in daily meals, as 55% love to drink it in company and 55% during meals. The vast majority, around 80%, of elderly people over 65 consume it during meals. All generations, without discrimination, prefer Italian wine (more than 95% of preferences), because for them it represents quality, taste, tradition, identity and sustainability, and the same percentage thinks it can be taught to drink wine with moderation and responsibility. 55% of Italians interviewed say that choosing a good wine excites them. Therefore, a factor of identity, tradition and relationship, which has to do with Italian roots and the Italian way of living everyday life. The complete article, with all the data, on Beverfood: https://lnkd.in/dqAzTGRd?

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