The team at H&M Beauty are proud to launch a new range of eight scents to amplify your unique personality. The fragrance name Est. 1947 pays homage to the heritage of the H&M brand — offering an elevated fashion experience in an affordable and accessible way — now also expressed through fragrance. A fragrance based on your personality is the essential final note to a curated and self-expressive fashion look. “We all have multifaceted aspects waiting to be revealed, and our new fragrance collection allows that expression, whether you’re feeling bold, romantic, or adventurous, there’s a fragrance to ignite that inner spark and it’s the perfect way to build a fragrance wardrobe.” says Mirja Kjellberg, Global Section Head of Private Label, H&M Beauty. Learn more about the range https://lnkd.in/djydiugj
Love this concept! Aligning fragrance with personal style is a brilliant way to empower self-expression. The Est. 1947 collection sounds exciting, offering a range for diverse personalities. Looking forward to learning more about the individual scents!
Excellent work the fact I was in there 2 months ago looking for fragrance and was told you don’t sell any and now here you go love this can’t wait to try them all
Super excited!
Honestly love everything about this, from the artistic & high-quality look of the bottle to the fun, uplifting & uncomplicated scent names. Read the fragrance notes on the H&M app and look forward to getting my hands on a bottle or 2…maybe 3🌚
Innovative!
Amazing idea to follow
Much needed!
Attended Kanoria PG Mahila Mahavidyalay
2moSo excited for this! H&M keeps surprising us with their amazing products. Can't wait to add it to my collection.