📢 🍔 We are delighted to announce the newest addition to our team – Jonathan Trapesonian (JT), who's stepping into the role of Head of Franchising & Real Estate. Bringing in 15 years of invaluable experience from Taco Bell, JT boasts an impressive track record. Notably, he has successfully initiated new processes, expanded market planning support for field development, and played a pivotal role in the growth strategy for Taco Bell Cantina. JT's expertise will play a significant role in advancing The Habit's growth and continued success. Welcome aboard, JT! 👏 #franchise 𝐓𝐞𝐥𝐥 𝐮𝐬 𝐦𝐨𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 𝐲𝐨𝐮𝐫 𝐛𝐚𝐜𝐤𝐠𝐫𝐨𝐮𝐧𝐝. 𝐉𝐓: I’ve enjoyed 15 years with Yum! Brands, which included four years in finance, and 11 years in real estate development for Taco Bell. 𝐖𝐡𝐚𝐭 𝐢𝐧𝐢𝐭𝐢𝐚𝐥𝐥𝐲 𝐝𝐫𝐞𝐰 𝐲𝐨𝐮 𝐭𝐨 𝐓𝐡𝐞 𝐇𝐚𝐛𝐢𝐭 𝐁𝐮𝐫𝐠𝐞𝐫 𝐆𝐫𝐢𝐥𝐥? 𝐉𝐓: I am a massive fan of the product and brand identity. 𝐖𝐡𝐞𝐫𝐞 𝐝𝐨 𝐲𝐨𝐮 𝐥𝐨𝐨𝐤 𝐟𝐨𝐫 𝐢𝐧𝐬𝐩𝐢𝐫𝐚𝐭𝐢𝐨𝐧 𝐨𝐫 𝐦𝐨𝐭𝐢𝐯𝐚𝐭𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐡𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐤𝐞𝐞𝐩 𝐲𝐨𝐮𝐫 𝐝𝐞𝐩𝐚𝐫𝐭𝐦𝐞𝐧𝐭 𝐦𝐨𝐭𝐢𝐯𝐚𝐭𝐞𝐝? 𝐉𝐓: I have been very blessed in my career to have had great coaches and mentors who encouraged me to make a positive impact on the business. What keeps me motivated is giving others the platform to collaborate and share their ideas of how to take the business to the next level. 𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐲𝐨𝐮𝐫 𝐠𝐨𝐚𝐥𝐬 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐟𝐫𝐚𝐧𝐜𝐡𝐢𝐬𝐞 𝐭𝐞𝐚𝐦? 𝐉𝐓: The Habit has so much runway to grow. I believe franchising can help us achieve scale, while providing a strong investment to local franchisees across the country. 𝐀𝐫𝐞 𝐭𝐡𝐞𝐫𝐞 𝐚𝐧𝐲 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡𝐞𝐬 𝐨𝐫 𝐭𝐫𝐞𝐧𝐝𝐬 𝐲𝐨𝐮 𝐬𝐞𝐞 𝐬𝐡𝐚𝐩𝐢𝐧𝐠 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐛𝐫𝐚𝐧𝐝’𝐬 𝐟𝐫𝐚𝐧𝐜𝐡𝐢𝐬𝐞 𝐠𝐫𝐨𝐰𝐭𝐡? 𝐉𝐓: Franchisees are looking for strong brands with profitable business models to invest in. The Habit’s innovative and high-quality food offering, paired with healthy margins and strong business model, will fuel that brand’s future growth. 𝐖𝐡𝐚𝐭’𝐬 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐩𝐢𝐞𝐜𝐞 𝐨𝐟 𝐚𝐝𝐯𝐢𝐜𝐞 𝐲𝐨𝐮’𝐯𝐞 𝐞𝐯𝐞𝐫 𝐛𝐞𝐞𝐧 𝐠𝐢𝐯𝐞𝐧? 𝐉𝐓: “Do what you love and be yourself. The rest will work out eventually.” 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐲𝐨𝐮𝐫 𝐟𝐚𝐯𝐨𝐫𝐢𝐭𝐞 𝐢𝐭𝐞𝐦 𝐨𝐧 𝐭𝐡𝐞 𝐦𝐞𝐧𝐮? 𝐉𝐓: Double Char with Cheese, on a wheat bun.
Congrats JT! Taco Bell is sad to lose you, but happy it’s to a sister brand! We all wish you well on your endeavors, and come back if you hate it 😂 (We all know you won’t .. but just throwing it out there 😉) GO GET EM’!!!!!
I shall no longer call you Taco. 🌮 Your new nickname is Burger. 🍔
Way to go Jonathan Trapesonian. Go gett’em 👏💪
Go JT!! This is so awesome. The Habit Burger Grill has so much potential. Love their food. And you, Jonathan Trapesonian are such a great developer. Perfect match!
Congrats JT, your plan continues to come to life!
Congratulations to you Jonathan! Now let me install those exterior signage and all things related to Branding at those new franchises you’ll be opening very soon or maintain the existing body of work you have !
The Habit Burger Grill - Jonathan Trapesonian is an absolute beast! But you already knew that. You're lucky to have him. Congrats, JT! "But sir!!!" <- inside joke ;)
Congratulations, JT! Great brand, so you should have lots of runway. And they are fortunate tonhave you. Very well done!!
Best of luck JT ✅ You will do well.
Director, Design & Architecture | Inspire Brands | design:retail 40 under 40 | VMSD Top Women in Retail Design | NRN Top Executive | Board Member | Creative Designer | Brand Builder
9moI ❤️ this! So well deserved! 👏🏼🙌🏼👊🏼 congratulations my friend... keep pushing the envelope, innovating, leading the way. Look forward to hearing great things! Yay!