Habitat for Humanity of Greater Palm Beach County’s Post

Love the innovation we continue to see in the jersey patch space - from the Charlotte Hornets partnering with a content creator brand to now Pacers Sports & Entertainment (PSE) placing a QR code-type patch of tech start-up company spokenote on the Indiana Pacers' jersey. The content and data collection opportunities emanating from this are significant: -spokenote will have versatility in activation as it can deliver customized content and/or promotions to fans in real time -spokenote and PSE can collect valuable data from fans around the world watching Pacers games on linear TV and streaming platforms -PSE can have player-specific content appear when a particular player's QR-code patch is scanned, thus enhancing storytelling while helping build a player's brand It'll be interesting to see the impact of this initiative and whether other clubs will follow suit. #sponsorshipactivation #sponsorshipmarketing #partnershipmarketing

Tonight's second National Basketball Association (NBA) playoff game is between the western conference 1-seed Oklahoma City Thunder and the 8-seed New Orleans Pelicans. Let's take a look at these teams for our partnership head-to-head matchup series. For this analysis, we are comparing very large partners for each team in different businesses with different activation types. For the Thunder, we're looking at their jersey patch partner Love's Travel Stops and for the Pelicans their arena naming rights partner Smoothie King (SKFI). Even though these partners are in different businesses, they are both high transaction volume businesses with good penetration in each team's local market. So, this could make for an interesting comparison to get a feel for how arena naming and jersey patch partnerships stack up. We need to take this with a big grain of salt, but the Pelicans easily ran away with this one. 19.25% of Pelicans fans visited Smoothie King during this season, compared to 3.73% of Thunder fans visiting Love's. This is an interesting starting point for this analysis. To continue, we'd want to see how OKC and New Orleans residents shop with these brands and how fan spending has trended over time. It would also be interesting to carry this comparison further across multiple jersey patch and arena naming sponsors. Which partnership type would you guess produces higher ROI? #partnership #sponsorship

Last season, NBA sponsorship revenue hit an all-time high! 🏀 These sponsorships are not just important—they’re essential for driving the success of NBA teams both on and off the court. SponsWatch specializes in measuring brand exposure across multiple sports, including basketball, on all media and all platforms. By providing a consistent and accurate method of measuring sponsorship value, we help both brands and rights holders maximize their partnerships. Whether it’s TV broadcasts, social media, or traditional radio, we deliver detailed and reliable insights. Curious how we can help your brand shine? Visit our website sponswatch.com to learn more and follow us as we lead the future of sponsorship media exposure measurement. #SponsorshipAnalytics #LogotypeExposure #SportsBusiness #MediaMeasurement #SponsWatch

With the Washington Capitals acquiring CapFriendly.com, it's evident that teams are investing in technology to streamline their internal processes. Ticket handling is no exception. AllSeater is technology that simplifies the age-old, inefficient manual process of managing complimentary tickets, ensuring the right person gets the right ticket, and that it gets used. Let’s do some offseason training to get butts in seats! PROMO CODE: BASEBALL24

Capital One, Buffalo Wild Wings, and Coca-Cola are dominating the NCAA sponsorship game according to MarketCast's latest study of men's college hoop's fans. This annual survey, in partnership with Sports Business Journal, asked NCAA men's basketball fans to correctly identify official league sponsors. Capital One stole the spotlight this year, boasting the highest-ever recognition at 60%, a record for these NCAA studies by MarketCast/SBJ. Not to be outdone, The Home Depot Depot surged from 27% to an impressive 44% recognition from 2021 to 2023. And GEICO netted 23% awareness after returning to the NCAA roster in March Dive into the full list of sponsorship winners (paywall alert) here: https://hubs.li/Q02vVm840

Discover the latest in sports excitement and innovation at GD Sports Ventures. Dive into our media activity for exclusive insights and thrilling updates. Stay ahead of the game with GD Sports Ventures. #SportsInnovation #MediaActivity #gdsportsventures 

Three sponsored content series names from Major League Soccer's opening week that just make sense. → The Portland Timbers rebranded player arrivals, calling them On The Grounds presented by Dutch Bros Coffee. → FC Cincinnati positioned its halftime boxscore as First Half Stats presented first by First Financial Bank. → St. Louis CITY SC put Post Consumer Brands on its Post-Match Breakdown to sneak in some clever “extra” branding on its head-to-head stat graphic following the match. All three are outstanding examples of how you can make turnkey content feel very customized by taking the time to ensure there’s a clear connection between the content and your partner’s brand. Which one was your favorite? #sportsbusiness #sportsmarketing #sponsorship

Why Small Market Sports Teams Struggle with Viewership Discover the reasons why small market sports teams face challenges in attracting viewership compared to larger teams. Find out why the Cleveland Cavaliers succeed while others don't, and gain insights into market penetration. #SmallMarketTeams #SportsViewership #ClevelandCavaliers #MarketPenetration #SportsAnalysis #SportsMarketing #TeamSuccess #ViewershipChallenges #SportsIndustry #SportsBusiness

Following Sportico’s 2024 Invest in Sports Los Angeles conference, Moelis’s Marcus Lollie shares some insights below into sports being an asset class and more about the sports industry. #sports #assetclass Click here to watch his full panel: https://bit.ly/3ySzeE0

Small business spotlight ⭐: Panthers Junior League's Record-Breaking Success with Nine Ad Manager 🏉 The Challenge Despite investing in various digital marketing platforms, Panthers Junior League saw a 2-3% drop in participation registration. They needed a more effective strategy to boost registrations and re-engage their community. 🏉 The Solution Panthers Junior League used Nine Ad Manager to create and manage streaming TV ad campaign on 9Now. They leveraged precise targeting to reach families and potential players within their district. 🏉 The Results The impact was immediate. The league saw an 11% increase in registrations, breaking all-time records and reversing the decline in participation. The ads raised brand awareness and re-engaged the community effectively. https://lnkd.in/gwq-ysWs