HackerOne’s Post

Watch Me Shoehorn The Most Interesting Phenomenon in Independent Music into a Discussion About My Accounting Firm Niching is all the rage within accounting firmrunning circles, and with good reason. The refrain is almost always that you're not niched *enough*. But what if there's another way to think about niching? Enter Australian psych-rock/jazz-fusion/prog-rock/thrash-metal sensation King Gizzard and the Lizard Wizard. You might think based on the name alone that something strange is afoot, and you'd be right. Let's start with some numbers: - 25 albums released in 10 years - Released 5 albums in one year....*twice* (2017 and 2023) - Released a trio of albums based on microtonal harmony (and made it work three times) - Didn't release an album for 55 weeks and instead playing 113 shows in that time period. - The wikipedia entry for KGLW states that the genres they've covered include: psychedelic rock, garage rock, acid rock, progressive rock, surf rock, krautrock, psychedelic pop, indie rock, neo-psychedelia, thrash metal, stoner metal, progressive metal, sludge, folk, jazz, Tropicália, synth-prog, and microtonal music. King Gizzard and the Lizard Wizard, then, is the antithesis of niching at least as it's usually defined. There are no labels, no constraints, and they certainly don't have a website that only caters to serving physician practices based on the West Coast in beach communities. But to anyone into music, it's woefully apparent that KGLW is about the most niched interest that any music fan into moderately mainstream music can have. You're not going to hear many I-V-vi-IV chord progressions, and you have to be as at home listening to jazz as you are metal. And therein lies the niche: people interested in complex harmony and innovative soundscaping, folks who have it bad for always hearing something new and fresh to their ears. And it works for King Gizzard. They have their own music festival which sells out annually. They routinely play 3 and 4 night residences at some of the largest and most prestigious venues worldwide. Their merch store is constantly sold out of popular items, and they answer to no music label, executives, or higher music industry power. How does this relate to accounting? For Seamless, we've taken a similar approach to niching. Our niche is not based on industry; we're agnostic to industry. Instead, our niche is the nature of our clients and what they have in common. They're almost always family-owned, entrepreneur-operated business with thin or non-existent middle management staffing who face the same problems regardless of industry. We're able to take the same base playbook and tweak it across a multitude of industries, much the same way King Gizzard and the Lizard Wizard takes the same approach to complex and innovative harmony and applies it across a variety of genres. I'll take a bow for this very tortured metaphor and wish you a very happy Thursday

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Spending time with family during the holidays is like a sitcom in real life! From burnt turkeys to questionable karaoke performances, tell me your funniest family holiday moment! Remember, it's the imperfections that make these times truly memorable. Share your hilarious stories below! 🤣🎉 #FamilyHolidayFun #LaughterIsTheBestGift"

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