Liquid Death has taken something simple—water—and turned it into a movement. Here’s how: They used bold branding with cans instead of bottles—edgy and memorable. They told powerful stories with compelling narratives that resonate. They engaged their community deeply instead of staying distant. They promoted sustainability with aluminum cans instead of plastic bottles. But what we can learn from it: → Bold branding makes a difference. → Engage with compelling narratives. → Connect deeply with your audience. → Align with eco-friendly values. Disrupt. Innovate. Dominate. Gif: HubSpot - The Hustle
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Happy #WorldMarketingDay! Marketers: you're the storytellers, strategists, and creatives who connect brands with consumers. We celebrate YOU! Let's use our power for good: promoting sustainability, diversity, and giving back. Join the conversation and share your marketing wins! #MartechView #MarketingHeroes
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🛑 It's time to break free from the cycle of brainwashing through branding with mediocre products and services. Too often, we're lured in by flashy marketing campaigns, only to find ourselves disappointed and unfulfilled. But here's the truth: authenticity and consistent action are the keys to lasting success. Instead of chasing after the next big thing, focus on providing genuine experiences for your customers. Build trust through authentic content and referrals, and watch your business thrive. Sure, it might be a slower path to success, but it's also the more sustainable one. Say no to the churn of people and businesses that comes with quick fixes and empty promises. Choose authenticity, choose consistency, and watch your business grow in ways you never thought possible. 🌱💪 #BreakFree #Authenticity #Consistency #SustainableBusiness #CustomerExperience #Referrals #AuthenticContent #Brainwashing #MediocreProducts #ChooseWisely
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Global Chief Marketing Officer | Gartner CMO of the Year 2024 finalist | Pavilion Top 50 CMOs 2024 | Diversity Lead | Founding Member of Chief | Woman In Leadership Advocate | Forbes Committee Member
Authenticity Seems to be the marketing buzzword of the decade right now. But what does it truly mean to embody this trait? At Exclaimer, we've navigated through the noise to find practices that genuinely resonate with our audience and foster trust. So what’s our playbook? Our customer-centric approach ensures we're always listening and adapting to -the needs of those we serve. We've placed our people at the forefront, letting their unique stories and insights shine through social takeovers and more. Through thought leadership, we're not just sharing our knowledge; we're engaging in meaningful conversations within our industry. This strategy has not only elevated our brand but also proven that when authenticity leads, demand will indeed follow. What strategies have you found effective in portraying authenticity in your brand’s marketing efforts? #BrandTrust #MarketingStrategies
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Driving Growth with Data-Backed Marketing | Empowering Brands with Actionable Insights | Speaker & Host of 'Impact Stories'
#SustainableMarketing wins! ♻️ Eco-conscious practices + authentic communication attract customers & benefit the planet. At BottomLine, we craft data-driven strategies that resonate with your audience & a greener future. Let's make a positive impact, together!
By embracing sustainable practices and authentically communicating them, businesses can not only benefit the environment but also attract and retain customers who share their values. At BottomLine, we're committed to helping businesses develop data-driven marketing strategies that resonate with their target audience and contribute to a more sustainable future. Let's work together to make a positive impact!
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It's all about nurturing trust and creating value that lasts. 🌱 Let's shift the focus from short-term gains to long-term impact. Share if you're on board with making a positive difference! ✨ #SustainableMarketing #PositiveImpact #ValueDriven Welcome to the Marketing Empathy Revolution
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At Brand by Me, we drive social justice through brand strategy📝 Want to know how you can do the same? Here are 5 steps to get you started: ✨ Start with a clear vision, then break it down. ✅ Focus on one problem. 🌟 Keep it simple for practical implementation. 🌈 Get outside help for a fresh perspective. 🔒 Take action: Commit to 3 actions within the next week, month, and year to keep the momentum going. Need a trusted partner to help you on your journey? Our team of strategists help organisations move from theory to putting equity into practice. Give us a shout! 🚀 #Antiracism #StrategyBuilding #BusinessGrowth #BrandStrategy
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Crafting connections, one story at a time. 🌟 Our journey in marketing isn't just about pushing products, it's about weaving narratives that resonate, inspire, and ignite passions. Join us as we share the journey of building meaningful connections that transcend mere transactions. #MarketingMagic #InspireAndConnect #WOOFSocial
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CEO & Founder of Houston Young Professionals & Business Expos, Published Author "Rise of The Personal Brand" LinkedIn Authority and Small Business Advocate 713-409-6127
How do you think empathy reshapes marketing strategies during challenging times? In periods of uncertainty, the brands that truly connect are those that pivot from 'selling' to 'supporting.' Their narrative shifts from self-promotion to empathy. A compelling marketing story today is no longer about the loudest call to action, but the most heartfelt outreach. - Authenticity is key. - Understanding over pitch. For instance, companies shifted from mere providers to community supporters during the recent global crisis. They offered resources, extended services without extra costs, and communicated in ways that resonate with emotion and genuine concern. - Today, consumers remember who made them feel supported, not sold to. - The new marketing ROI? Trust and sustained engagement. Let's rethink our strategies. Are we just marketing, or are we making a meaningful difference? 💡🤝 #Marketing #EmpathyInAction #BusinessStrategy #BrandTrust
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I help get your brand in front of the right people 🎯 & communicate 📣 effectively to drive revenue 📈, build reputation 🥇, harness key strategic relationships, & infuse a culture of place, purpose & sustainability ♻️.
I know, it’s Monday, it’s early, it’s still quite dark & it’s been raining (again!), but here’s a little marketing myth buster to start your week… Any challenges or questions you’ve got about marketing, strategy, or how to get more sales, fire them through & let’s see if we can get to the bottom of them. 📥 message me if you want to ask on the QT 🤫 #businesssupport #marketingchallenge #marketingstrategy #brandreputation #brandpresence #sustainability
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Companies partnering with our Fractional CMO or CSO services receive data-driven marketing strategies designed to drive business growth opportunities, minimize risk, and achieve tangible returns on investment.
"Sell the hole, not the drill" encapsulates a profound marketing philosophy that transcends mere product features. It's a reminder that the true essence of your business lies not in the tangible items you sell but in the intangible value you provide to your customers. At Craft, we understand the importance of articulating this deeper value proposition. Our mission is to help you uncover the core purpose driving your business and translate it into compelling messaging and branding that resonates with your audience. Together, let's shift the conversation from transactions to transformations. Let's show your customers not just what you sell, but why it matters. Read the whole article here https://lnkd.in/gj2_SCEq to explore more. #craftmarketingandbranding #businessgrowth #businessmarketing #businessbranding #businessowners
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