Love this piece from Shannon Tucker for Fast Company about how brands must make the most of their PR coverage. (Also, a big shout-out to Leigh Walters who has really taught me the importance of this.) Earned media can be tough these days so brands should share PR coverage far and wide. People are inundated with news and content so it's important to call out when your company gets coverage. #pr #publicrelations #freelancepr
Appreciate the shout out! Love this article. I may have to amplify it to my audience too. 😉
Vice President at Next PR
4moThank you for sharing this Haley Adams Raymond