Hallyuism’s Post

I do sometimes find time to write :-) This article is dear to me.

https://lnkd.in/eVNgMzfh I wrote this article to share the uniqueness of being able to fuse two cultures for the ABHATI Shine. Warmest Anju

Korean Glass Skin : No longer the dream?⭐️ . . . . . . Japanese Beauty (J-Beauty) is entering India, after years of dominance by the Korean beauty market. It is currently all the rage on social media & the Wabi-Sabi philosophy (meaning : Finding beauty in imperfection) has taken centre stage. While the infamous K-beauty culture drew all the attention it could across skincare enthusiasts & made us fantasise about blemish-free porcelain skin, its extensive/multi-step routine became slightly difficult for some to adopt. Even though both the Japanese & the Koreans are striving towards skincare excellence, their approaches are different. The Japanese believe in simple, effective, time-honoured traditions, with fewer steps to even qualify as a routine. The question arises: Will it outshine Korean Skincare in India’s beauty scene? Only time will tell. Share your thoughts below! 👇 #skincareroutine #skincarecommunity #beautytrends

🌟Today, let's delve into an intriguing concept - "Beauty is inside out"! 🌟 "Beauty is inside out" is a traditional concept in East Asian culture, which essentially means assessing a person's beauty based on their natural facial and physical features. It's an integral part of daily life for many East Asians, and its appeal lies in respecting and cherishing the uniqueness of each individual. We all possess unique beauty traits, whether it's a radiant smile, expressive eyes, or distinctive facial features. Let's be confident and proud of these features because they are your strengths! Moreover, it also reflects one's personality and ethics. In this way, it not only evaluates physical beauty but also beauty from within. It reminds us of the importance of nurturing a beautiful soul and placing kindness at the forefront. In today's world with advancing technology and trends, we have the option to enhance and beautify ourselves if we choose to. However, always remember that confidence and self-love are not about altering or concealing your skin tone, facial features, or physique. True confidence stems from self-acceptance and self-love, both on the inside and outside. Let's journey together to explore our natural beauty and awaken the potential and confidence within each one of us! #personalbranding #innerpeace #innerbeauty

The Indian market for skin-lightening creams is worth $450 million and growing at 15-20% annually, according to Wikipedia. 71% of Indians between the ages of 20–25 describe "pretty" using words like "fair" or “light complexion” And this worries me. Fairness products prey on the belief that light skin equals beauty. This bias has deep roots. Cleopatra, for instance, has often been depicted as white with European features in art, reflecting the glorification of whiteness since the Renaissance. It is said that Cleopatra was known for her luxurious milk baths along with turmeric for extra benefits. The queen has access to sea salts mined in caves. To add glow to her skin. If we talk about our continent, especially South Asia, fair skin has long been associated with upper castes who didn't labor outdoors. Darker skin marked the lower castes who worked in the sun. When the British colonized India, their own colourism strengthened the narrative that fair is lovely and dark is not. This seeded colourism within Indian society. Today, Bollywood actresses with flawless light skin reinforce this beauty standard. And small girls internalize the feeling that their worth is tied to skin tone. Brands capitalize on this insecurity through ads that promise transformation through skin lightening. Their manipulative marketing says, "Fair is lovely, dark is not." But resistance is brewing. With Black Lives Matter, people are reconsidering Eurocentric beauty ideals that marginalise communities of colour. Celebrities are embracing natural skin tones. It's time to unlearn our biases.  > To teach children that beauty comes in all shades.  > To call out colourism when we encounter it.  > And to build a world where skin colour doesn't determine human value. The choice is ours.  Will we let beauty standards divide us? Or will we redefine beauty as diversity? #beautyindustry #beautybusiness

NISH HAIR MAKES ALL YOUR HAIR DREAMS COME TRUE ! ✂️ Parul Gulati wonderfully glorified her hair extension brand at Shark Tank India. Though I love the way she markets , and it is inspiring how she has made a #Rs50Crore brand , Her pricing strategy is something that caught my attention. The target market composition accounts for almost 45.32% Females and 54.68% Males. Where the majority lies in the age group of 25-34 years individuals. I believe females from the age group of 20 to 25 years can be the new target market or strategic move for Nish Hair, as the brand products are popular among the demographic Given that , The Pricing strategy is revised for the particular age group as competitors are offering almost similar products at relatively lower prices. Video Credits : 1% Club Nish Hair #marketing #imthobserves #instituteofmanagementtechnologyhyderabad #nishhair #parulgulati #hairextensions 1% Club Sharan Hegde

Rihanna's Fenty Beauty Lands in India! 3 THINGS to know about it CASE STUDY 🕜Timing is everything, and Rihanna knows it well! With the spotlight shining bright at Anant Ambani's prewedding function, Rihanna's Fenty Beauty made a dazzling entrance onto the Indian beauty scene. Launching at a time when the world's eyes were on India's grand celebrations, Fenty Beauty stole the show with its revolutionary products and inclusive message. Now, as Fenty Beauty makes waves in India, let's delve into what sets it apart: ✔ Inclusivity: Fenty Beauty redefines beauty standards with its diverse shade range, ensuring that everyone feels represented and celebrated. ✔ Eco-Friendly and Sustainable:  Beyond beauty, Fenty Beauty is committed to sustainability, using eco-friendly packaging and ingredients to minimize its environmental impact. ✔ Science Meeting Style:  Backed by top dermatologists and scientists, Fenty Beauty's innovative formulas deliver results that are as effective as they are stylish. How do you envision its impact on the Indian beauty market?

2014: PM Modi launched the ‘Make In India Initiative’ Since then, the dynamic of Indian Manufacturing has changed a lot. Many homegrown brands are now flourishing with the 'Made in India' tag. However, the Personal Care Industry, particularly in hair care, lags behind. Many Indian consumers still prefer International products, especially the ones, that have textured hair. The major reason could be that — most home-grown products are focused on symptomatic solutions rather than focusing on texture and hair type.    That’s why when we were lab testing for Truth & Hair, we realized, that launching one solution for such a large population was not enough. So we launched 3 different solutions for different hair types: - Straight,  - Wavy, and  - Curly. And we’ve been receiving great reviews from our customers. Our mission is to reshape Indian consumer behavior by creating solutions that meet their needs. Our dream is to bring back the glory that Indian hairs have been known for ages. This is our effort to promote the ‘Make in India’ Initiative. #makeinindia #d2cbrands #haircare #personalcare #founders

Aditya Birla Group launches a new Jewellery brand “Indriya” Indriya Jewellery name Indriya adds to a number 6 as per chaldean calculation and number 6 resonates with frequency of Venus As they say - Men are from Mars and Women are from Venus, It seems like Indriya will do well in pleasing women across the country. However, their direct competition will be with TANISHQ JEWLLERYS Tanishq that adds to Number 2 (moon) a number of beauty and elegance. Number 2 is perfect for any company wanting to do business in category or industry dominated by women consumers. #Leadership #Numerology #AdityaBirlaGroup #Indriya #JewelleryBrand #Luxury #Venus #Beauty #Tanishq #Moon #WomenEmpowerment #BusinessSuccess #NumericalInsight #BrandLaunch #JewelleryIndustry #Competition #MakingIndiaProud #adityabirla #birlagroup #rishabhagrover

𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 𝐏𝐫𝐨𝐭𝐞𝐜𝐭𝐢𝐨𝐧 𝐢𝐧 𝐈𝐧𝐝𝐢𝐚: 𝐇𝐨𝐰 𝐍𝐎𝐓 𝐭𝐨 𝐎𝐟𝐟𝐞𝐧𝐝 𝐂𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐒𝐞𝐧𝐭𝐢𝐦𝐞𝐧𝐭𝐬 So, Floyd Mayweather visited the popular Siddhivinayak Temple on his recent trip to Mumbai 🛕🙏🏽 Now, Mayweather being Mayweather, he was pretty much his authentic self…. Moving around with the swagger that he’s known for, posing for the cameras, grabbing attention et al. Lord Ganesha might have been impressed too! Blessings in the bag and off went he and his crew. Visit to the temple - Check!   Obviously, the video went up on social media, receiving a good buzz. A quick check at the comments section, and not surprisingly, it was littered with some negatives 👎🏽👎🏽👎🏽 The common gripe was about the way they were dressed, especially the women.  Cultural sentiments are easy to hurt. It can mean the difference between something memorable and something regrettable. But, if you follow some basic, locally accepted practices, you’ll be just fine. Here’s some time-tested advice when visiting temples that won’t let you down:    ✅ Men - Stick to trousers. ✅ Women - Dress modestly, covering your shoulders and knees, as a sign of respect. ✅ Some temples may require you to cover your head, please do so. ✅ Respect the sanctity of the temple, and avoid behaviour/actions that might offend other devotees. ✅ If greeting people inside the temple, use the traditional ‘Namaste’ ✅ If you’re offered ‘Prasad’ (such as fruits, sweets or other food), don’t refuse (you can choose not to consume it!).  ✅ Leave your footwear outside the temple.    Video source: Womens Era on Facebook #executiveprotection #india #culture #security #riskawareness