Hamna Tahir’s Post

LET'S GET RESULTS DONE

PepsiCo is making waves with their Wild Cherry media placement in Las Vegas, and for good reason - it is one of the best uses of The Sphere that I've seen. They are treating the Sphere like an experiential asset that needs to be amplified, and it's paying off. While most companies are using the Sphere as glorified out of home, Pepsi is creating custom content with an influencer to leverage the unique media buy. The sphere alone costs $450k/day and can generate 4.7M impressions, but Pepsi layered on Zach King who has a whopping 136M followers across Tiktok, Instagram and Youtube - not to mention Pepsi is also leveraging their owned channels. It's a smart move and a great example of how to make the most of your marketing budget. Check out their ad here: https://lnkd.in/eR_Pynev #brandmarketing #mediabuying #marketingROI

Sprite Gets Fresh and New for Gen Z Sprite is making a big change! Their old "Obey Your Thirst" ads are coming back. But this time feels brand new. NBA star Anthony Edwards is the new face. He is cool and does not care what others think. Sprite picked him for a smart reason. Gen Z kids these days like people who are real. Who are not afraid to be themselves. Anthony Edwards is exactly that guy. He says what he thinks without any filters. He matches perfectly with "Obey Your Thirst." The real win for Sprite? Picking someone Gen Z kids can relate to. Making their ads speak better to young people. Connecting in a real and honest way.  The lesson for other brands? Stop just trying to sell stuff. Show you understand what Gen Z cares about. Pick a real person they can get behind. Then Gen Z will truly pay attention! Ps: What brands do you wish were more real and honest for Gen Z? #GenZMarketing #SpriteRelaunch #marketing #MarketingWithSibin https://lnkd.in/dmpEhhbk

In it to win it

Check out this incredible example of someone who truly gets the Job to be Done at an amusement park! https://lnkd.in/g2gPmFfc Understanding the core needs of your customers is key to delivering exceptional experiences. This video illustrates how going above and beyond can transform an already great experience into something unforgettable. At its heart, it's about connecting deeply with what matters most to your audience—whether it's creating excitement and adrenaline rushes, fostering social bonds, providing escapism, or achieving personal triumphs. How can your team better align with these core needs to elevate your own offerings? Does your team understand the Jobs they are solving for with their digital product offerings? Would love to hear your thoughts. He did get em good! :)

Check out this incredible example of someone who truly gets the Job to be Done at an amusement park! https://lnkd.in/g2gPmFfc Understanding the core needs of your customers is key to delivering exceptional experiences. This video illustrates how going above and beyond can transform an already great experience into something unforgettable. At its heart, it's about connecting deeply with what matters most to your audience—whether it's creating excitement and adrenaline rushes, fostering social bonds, providing escapism, or achieving personal triumphs. How can your team better align with these core needs to elevate your own offerings? Does your team understand the Jobs they are solving for with their digital product offerings? Would love to hear your thoughts. He did get em good! :)

✊ The way we learn is undergoing a revolution. It's no longer about top-down lectures, it's about democratizing learning and putting the power in everyone's hands. 📊 𝙏𝙝𝙚 𝙎𝙩𝙖𝙩𝙨: • #LearnOnTikTok has exploded with over 68 billion views (as of April 2024), proving the appetite for accessible education. • YouTube learning is no slouch either, with over 1.5 billion hours of educational content watched monthly. ✨ As L&D professionals, we're shifting from instructors to curators. As our responsibilities evolve, we have to source the best resources, and design engaging experiences that guide learners to the appropriate content. We also have a huge opportunity to empower leaders and influencers to create content that resonates with their teams. 🎧 So, whether you prefer James Brown, John Lennon, or Rage Against the Machine, it’s time to start singing, “Power To The People!” #learninganddevelopment #democitizationoflearning #usergeneratedcontent #instructionaldesign

The journey starts now...

What is a 'good rep' MVP? 🤔 The YC GOATs struggle to define it succinctly. A bad rep feels easy to define (poor user targeting, product not good enough for own use, no real fundamental insight leading to random walk/ iterate to nowhere). If you can't whiteglove a single user into using the product it's clear something is amiss. However, reality is more nuanced than this, most people I talk to fit into some region of 'it's kinda working for these people, but...' #mvp #leanstartup https://lnkd.in/gEr-jict

Stop making excuses