Hamper World Pty Ltd’s Post

At Cultural Spirits & Wines, we specialize in introducing emerging brands with a differentiated value proposition into the U.S. market, adapting to their current stage, and providing them with the necessary tools to gain visibility and win over consumers. We don’t just sell beverages; we create deep connections between cultures and people through unique experiences. Our focus is on collaborating with independent brands that have a strong cultural essence because we believe in the transformative power of the stories behind every label. #CulturalConnections #EmergingBrands #SpiritsAndWines #CraftSpirits #IndependentBrands #CulturalHeritage #BrandStorytelling #USMarket #UniqueExperiences #CraftBeverages #CulturalEssence #TransformativeStories #BeverageIndustry #BrandVisibility #ConsumerEngagement

Have you eaten yet?" = “I love you” Growing up in an Asian household, I can’t remember hearing the phrase "I love you" 🍊but freshly cut fruit was always brought to my room 🍊 or my fave food just so happened to be on rotation again for dinner 🍊 That was our love language When I think about the kind of brands that I really love to take on- It’s the food brands Even more niche, it’s the cultural brands that I really want to champion Food (& bev!) transcends sustenance 🍊 they're a powerful cultural symbols that start to shape our society 🍊 Supporting cultural flavors goes beyond just deliciousness – 🍊 It’s about recognizing the heritage and stories behind it Through design, we can amplify these narratives and tell a more diverse flavor story I want to see more representation and diversity in our CPG community Brands that are not relegated to a small ethnic aisle or a specialty store To sit next to classic all American legacy brands in big box retailers 🍊 To be seen, heard and chosen What are your thoughts about the market for global flavors? 😋 Extra points if you know what this dessert is! ___________________ Elevate your #CPG brand through strategic #packagingdesign and #branding. Reach out to chat about your creative project! #culturalfood #diversityandinclusion #foodconnects

The Annual Brands Report on American Whiskey has been released and this sector is nothing if not consistent, evident in the minimal changes among the bestsellers. Maker’s Mark maintains its coveted position as the world's best-selling American whiskey brand in top-tier bars. Bulleit, the Diageo brand, secures its place as the runner-up. And all eyes are on Michter’s break into the podium for the first time this year. The report not only reveals the best-selling brands but also highlights emerging trends, offering a glimpse into what's currently hot in the world of whiskey: https://lnkd.in/ekbYxgaQ #americanwhiskey #brandsreport #whiskeytrends

Very interesting read on how the landscape of whisky consumers has been changing and stabilising. More diversity in people who drink whisky only brings positive change for the industry and community. Whisky is for everyone.

As we continue to power Next Century Spirits to double and triple digit growth, it has come with its fair share of ups and downs especially with the destocking at both the wholesaler and retailer level. Therefore, it's crucially important to put the current lag in the marketplace into perspective. We are fresh off a "sugar high" created by covid which fueled 10 years of premiumization and retail growth into a two-year window. The sky isn't falling, the market is just normalizing. The article below by The Spirits Business and author Ted Simmons highlights some of the green shoots that remain, in what is still a robust market to build brands in. It will just take time, skill and the correct deployment of capital.

Local vs. Global Brands: The Power of Nostalgia and Belonging Grant McKenzie and I explore the beer market's unique dynamics, where local brands' power truly shines. Grant explains how local brands, even when owned by global companies, are the backbone of the business in many countries, especially in regions like the Czech Republic and Poland. He shares that while global brands are crucial for export markets like North America and Asia, local brands dominate sales and evoke strong feelings of nostalgia and belonging. We discuss how local beers can make you feel at home, awakening powerful emotions that go beyond just enjoying a drink. Watch now to discover why the feeling behind a brand is just as important as the drink itself, and how local beers play a vital role in creating those cherished moments of nostalgia and connection. #BeerMarket #LocalBrands #GlobalBrands #Nostalgia #Feelings

A worthwhile read: https://lnkd.in/eBhJF2UY “There is a clear demand for brands that are authentically owned and culturally resonant. Consumers are increasingly discerning, seeking products that not only deliver high quality but also maintain genuine ties to the communities they represent. This shift towards authenticity has created a pivotal opportunity for a company like ours. With Uncle Nearest’s extensive national distribution network and our deep commitment to heritage and authenticity, we are perfectly positioned to meet this growing demand. By entering the vodka market, we’re not just expanding our portfolio, we’re responding to a consumer call for transparent, culturally connected brands.” #Blackwomeninbusiness #scaling #growth

From Vodka to Visibility: Embracing Diversity in the Spirits Industry Ever walked through a supermarket and wondered how a bottle of vodka could stir up controversy? Well, Khortytsya vodka, sitting on shelves in Moscow, is more than just a drink—it's a lesson about brand identity in a global market. Global Spirits, the company behind the brand, knows its business, but here's a twist: what if being "global" means more than selling worldwide? In today's world, I believe a truly international brand must celebrate diversity at its core, not just in its market reach. "The simple presence of a brand in multiple countries", as someone smart once said, isn't enough. We can't blend in; we must stand out. At Supergay Spirits, we take this to heart. Diversity isn't just a buzzword; it's the soul of our brand and every sip celebrates who you are. Let's all be global, but not forget to be uniquely ourselves in the process. 🌍🍸🏳️🌈 [Read the full article here](#) Visit supergayspirits.comhttps://https://lnkd.in/eyGXiADa Moves to Nationalize Major Vodka Distiller Over 'Extremist' Activities

Did you know red kitchens make you eat more?   Mad, I know.   Red can increase appetite. This is why so many restaurants use the colour red. Clever Café Rouge   🔴 The Women in Red Research shows if waitresses wear red the tips they received from male patrons would increase by up to 26%.   🔴 The Winning Colour English football teams who wear red are more likely to be champions and on average finish higher in the leagues than teams that wear other colours. Arsenal are onto something.   🔴 Coca-Cola, Why Red? The brand owes its livery to the red and white flag of Peru, the country from which the company originally obtained the coca leaves its drinks contained until 1920s.    🔴 Get your blood up Studies have shown that exposure to red can actually increase heart rate and evoke strong emotions.   🔴 Cultural Significance In some cultures, it symbolizes luck and prosperity, in others, it may represent passion or danger. Understanding these cultural nuances helps your brand communicate effectively on a global scale.   🔴 Strong Brand Recognition Think about global brands like McDonald's—red is a key element that instantly connects consumers to this brand.   🔴 Bold and Exciting If your brand wants to convey strength and courage, red is the go-to colour. And incorporating red can inject a sense of enthusiasm and energy.   Is red a good colour to use for you brand? Yes, if you understand the implications and they sit well with your brand.   #Branding #colourpsychology #RedInDesign