Amazon PPC Expert | Scaling e-commerce Brands through PPC | Help Amazon Brands to Grow their Sales and Maximize Profits 10x | $55M+ In Sales For Amazon Brands | Worked With 24+ Brands
➡️To achieve parity between video campaigns (SBV & SDV), Amazon has changed the video size requirements for Sponsored TV campaigns. Now, you can utilize the videos from other campaigns to create STV campaigns. #Amazon #PPCexpert #PPCCampaigns #PPCmanagement #linkedingrowth #linkedinconnections
🔮 One of my 2024 video predictions is that Amazon will begin offering one-click purchasing through Prime Video. This is now looking likely, as Amazon kicks off ads on Prime Video from February 5. Some analysts predict $5bn of extra revenue from both the new ad tier and those subscribers upgrading to ad-free. With Freevee and Twitch also in the arsenal, Amazon's ad offer is now versatile and far-reaching. Linking Prime Video ads to what they know about individual shopping habits is where the true power lies for Amazon. It's a USP that YouTube simply doesn't have. Walmart has experimented trying to narrow the gap between streaming TV viewing and online shopping, but had to link up with a third party (Peacock in this instance), which comes with complications that Amazon can bypass. Will this force Walmart to consider a deal for Paramount+? If Amazon proves that streaming TV ads help fill the online the shopping cart, then maybe. https://lnkd.in/evm3cCep
Amazon PPC Expert | Scaling e-commerce Brands through PPC | Help Amazon Brands to Grow their Sales and Maximize Profits 10x | $55M+ In Sales For Amazon Brands | Worked With 24+ Brands
Sponsored TV ads for UK Market ➡️Amazon has launched Sponsored TV in the UK marketplace, currently in beta. The guidelines and conditions are similar to those in the US market #amazon #amazonupdates #sellertips #linkedingrowth #linkedincommunity #PPC #ppccampaigns #Sellercentral #Connection Followers
Television, Amazon Prime and Advertising Dollars: Walmart Wants to Play in the National Media Buying Sandbox. It's Scott Benedict and Toby Willse of Flywheel Digital weighing in on the avenues opened up by Walmart's recent purchase of VIZIO. Find the full Digital Front Door discussion on dbbnwa.com. #StreamingTV #AmazonPrime #TVBuying #WalmartStreaming #EntertainmentTechnology #MediaBuying #FutureofTV #TVConsumption #StreamingServices #AmazonStreaming
Three great announcements from the AMC team this morning on new data availability: SnS in paid datasets, Prime Video, and Sponsored TV. Each has its own awesome (and combined!) use cases, and there's power and actionability in these new insights for all sizes of brands. Whether you have a big SnS customer base, are activating video on new supply sources, or just getting started with Sponsored TV, there's something here for you. Amazon Ads Partners - love the release notes.
Interesting events happening today & tomorrow with the iHeart-Amazon Executive Summit in town. :) Now that customers have to opt out with Amazon's Prime Video, the advertising Powers That Be are discussing what this year will look like for OTT & CTV. 1. Access to Amazon's Database to target to your perfect audience (based upon their purchases) 2. 100% brand safe, with a lower ad load per hour. 3. Reach: 3 out of 4 Amazon Streaming TV’s don't watch linear TV 4. Lower Entry Cost: You can bypass Amazon’s $50K monthly minimum with a more attainable $11K monthly spend on your behalf (Still a $125k/ annual spend required) 5. Zero Political Ads-- It's a political year and Amazon isn't taking any political $$$$$ so that's a huge plus.
TV ads? Measurable? Impact? That can’t be…Great summary by Gabe on new AMC datasets that can help inform, measure, and attribute your Streaming TV campaigns.
Three great announcements from the AMC team this morning on new data availability: SnS in paid datasets, Prime Video, and Sponsored TV. Each has its own awesome (and combined!) use cases, and there's power and actionability in these new insights for all sizes of brands. Whether you have a big SnS customer base, are activating video on new supply sources, or just getting started with Sponsored TV, there's something here for you. Amazon Ads Partners - love the release notes.
It’s here, Amazon Prime ads just popped up on my TV screen…half of me would like to upgrade and pay the £2.99 and stick to binge watching when I can! However, the marketer in me is looking forward to seeing the ads I get served, especially since they have said to aim to have meaningfully fewer ads than linear tv. Excited to see more about this over the next few months. #retailmedia #retailmedianetworks #amazonads #amazonprime #digitalamarketing #advertising
🎙️ Opportunity to dive into Amazon Ads with us! This Thursday April 25th at 10 Am, I will be joining Raphaël Vicario, Senior Ad Tech Sales Manager at Amazon Ads, for an exclusive webinar. Together, we’ll uncover the layers of Amazon Ads’ innovative tools like Prime Video Ads and Performance + Beta. We'll explore: - The dynamics of our collaboration with Amazon Ads. - DSP solutions and the latest in streaming TV advertising. - Real success stories and actionable best practices. ❔Plus, we'll have a live Q&A where I’m eager to hear your thoughts and answer your questions. Would you like to take part in this webinar? Let me know in the comments. See you there!
📺 Amazon Prime Video is entering a new frontier by introducing ads to its US service, stepping into the world of television shopping. 🛍️ This move isn't just about boosting ad revenue; it's a strategic play to turn watching into shopping in a seamless digital transition. 📈 TV commercials have always held power over consumer behavior, evolving from the living room screen to our favorite streaming platforms. The era of ad-free streaming might be facing a shift. 💡 What do you think of this move by Amazon? Are you ready to shop while binging your favorite shows? https://lnkd.in/gAdpyzCT
📺 Expanding Horizons: Amazon Ads Introduces Sponsored TV in New Markets Amazon Ads is making strides in connected TV advertising by launching Sponsored TV campaigns in Canada, Mexico, Brazil, and the UK. Brands can now tap into these regions to reach their target audiences directly through premium streaming services and devices. Sponsored TV offers brands increased visibility by delivering ads in a non-intrusive manner during the streaming experience, ensuring effective engagement with viewers. As consumer behaviors evolve, this expansion opens up exciting opportunities for advertisers to align with global trends in digital media consumption. 🌍 Discover more about this expansion and what it could mean for your brand’s reach: https://lnkd.in/dWv-PjRx #AmazonAds #ConnectedTV #DigitalMarketing #GlobalExpansion #AdvertisingStrategy #CTVAdvertising #BrandVisibility #MarketingInnovation #AdTech #StreamingServices
