HangarFour Creative’s Post

BrewDog’s Hero’s Journey to Success Learn how BrewDog turned a small startup into a global craft beer leader by embracing the Hero’s Journey. From humble beginnings in a garage to a worldwide brand, BrewDog’s story showcases the power of authenticity and community engagement. In a nutshell: - Started Small: Began in a Scottish garage with two friends passionate about quality beer. - Challenge Accepted: Decided to disrupt the beer industry with craft brews, challenging mass-produced options. - Initial Hurdles: Faced skepticism but stayed committed to educating consumers on the craft brewing process. - Gained Loyalty: Launched their first batch, building a small but devoted customer base. - Overcame Challenges: Navigated regulatory issues and competition through transparency and customer engagement. - Global Impact: Expanded worldwide while staying true to their community roots. - Legacy: BrewDog is now a global craft beer leader, with a loyal community that champions their brand. Click the link in the comments below to read to our latest blog and find out how scale your business using this framework. #CraftBeer #BrandStory #Innovation #CustomerEngagement #BrewDog #BrandStrategy #BrandBuilding #BrandIdentity #BrandAwareness #BrandInnovation #BrandStorytelling #MarketingStrategy #BrandGrowth #CreativeBranding #BrandCommunity

Great short interview on the impact of commitment to the mission, clear leadership, agility (failing and recovering fast!), and horizontal value delivery. Looking for big/delicious things from Beyond Meat and the category they helped create in '24!

This is a special one for me – Root Global has raised 8m€ from Point Nine led by Christoph Janz and is looking for new talents to join the team! During Christmas season in 2021, Maurice passed by my home to validate the very earliest ideas around Root together with BEWITAL agri GmbH & Co . KG. A nascent idea back then which was to meet brutal product-market fit in the subsequent years. Yet none of the following success really came as a surprise to me – in my chats with Maurice, he and his team continue to impress me for three things that inevitably pave the road to growth: 1️⃣ Customer Centricity: I don’t know any team that is more customer obsessed and is tailoring their go-to-market motion better to their unique target audience. Exemplified par excellence by their dedicated fundraising announcement towards customers: https://lnkd.in/d8VzCByj 2️⃣ Execution Excellence: The performance culture at Root is high – everyone is expected and enabled to do the best work they have ever done. 3️⃣ Clarity of Vision: Conversations are always centered on tomorrow – strategic foresight paired with ambitious tactical execution! 🍎 If you are looking to build Berlin’s next rocket ship, now is the time to join: https://lnkd.in/dUxDwkie

Among many things, #Chicago is known for food. We’re also home to Chingona Ventures, a pre-seed fund investing in food tech (and other industries). Check out this latest article co-authored by Samara Mejia Hernandez and Grisel Hernandez, both good friends of Chicago:Blend, as they offer their thoughts on what to expect this year in food tech and innovation. https://lnkd.in/dqKHFyck

*Focus on a niche, they said* After the closing down of Rauw Brouwers, we had a winter with some whine & wine, but today the word is out: Coworking Club FRIENDS (the one with the brewery), has a new beer brewer! Why does audacious entrepreneur Sebastiaan Zoet stand a chance in a fighters market like the specialty brew landscape ‘24? 🌈 Clear niche 🥰Community loyalty, higher expected repurchase ♻️Not a ‘wisseltap’ product 🍺Queer Beer is an Impact brand, giving back to it’s community 🌆Coming from the capital of queerness, with local market visibility 🏇🏾Not the entrepreneur’s first rodeo 🗞️Founder knows a thing or two about PR, hitting national papers pre-launch 🥭His first born is a great fit with the season: hoppy white spicy mango 🦄 canned in an outfit as colourful as it’s target audience Catch it before it’s sold out! LOADS.amsterdam is Proud to be the new home of Queer Beer. (Accidentally in this picture, some other founders who launched their own shit last quarter! @taalopniveau.nl (edtech)- Jasper van Eeden Het Salon Atelier Amsterdam (art community) - Rosa Smook Cocina Intuitiva Sharon Heinschink @sami (catering & community))

Monday Morning Coffee Thoughts: Early walk done. Let's go make some Magic for the week!! Who needs what? But first...COFFEE☕ #mondaycoffee #mondayvibes #starttheday #walksdone #officecoffee #marketingyourway #caffeinateyourbusiness #boutiquerealestatemarketing #GetTheSolutions

We’re back Planet Organic Ltd 🦠💪 And what a journey it’s been! Last year, shortly after Daily Gut launched, we were over the moon to land Planet as our first ever retailer. We launched into all their stores in Feb 2023…talk about a dream come true! We were so eager to make our first ever listing a success, investing heavily into marketing, staff trainings and samplings. Then, out the blue, the next month an alert from Sky News popped up on my phone…Planet Organic was going into administration. My emotions went from complete elation to devastation in a matter of days. As a brand new business - this was a huge financial blow and I wasn’t sure if we’d be able to recover (we didn’t receive a penny for any of the stock we had supplied). I'm sure many other founders on here suffered a similar plight - I’m very conscious that this hit many people much harder. Some lost their jobs, other businesses with more invested and fared much worse. In the grand scheme of things, we were the lucky ones and had just enough resources to keep going and shortly after secured a couple more retailers who helped keep the lights on. Thankfully, the Planet Organic brand was kept alive by former founders Renée and Brian’s successful bid. And since then, they’ve been gradually taking it back to its roots, focusing on products using natural and organic ingredients. And importantly, making it an accessible launchpad for challenger brands (hello free samplings!) with buyers like the lovely Pam who have a genuine passion for innovative brands who focus on high quality, natural ingredients.  So, here we are! Being a small business owner is full of twists and turns. And resilience is the name of the game as my founder friends can attest to. Proud and eternally grateful to still be here and back on shelf! #startuplife #FEEDYOURJERMS #MoreThanJustAProbiotic

One of the most exciting aspects of the drinks industry? The power of collaboration! 🤝 It's a toast to creativity, innovation, and the pleasure of blending unique flavours and ideas. A collaboration that comes to mind from last year, is when our brilliant customer, Brixton Brewery, teamed up with the incredible food-waste warriors at Oddbox for an exceptional cause, Stop Food Waste Day! ♻️ Oddbox rescues fruit and veg that's labelled as "too odd" or "too many", as every piece they rescue from growers is at risk of going to waste for one of these reasons. Oddbox shared unconventionally beautiful, surplus produce that they rescued like oranges, mandarins, and limes! 🍊🍋 The Brixton Brewery team put their heart and soul into the unique project, zestfully zesting and juicing these vibrant fruits. And what came out of this collaboration? 'Oddhops' - a fantastic testament to creativity and sustainability. 🌿🍺 This collaboration isn't just about a fantastic beer. It's a testament to what can be achieved when innovative minds work together! Have you stumbled upon any noteworthy collaborations lately? #drinksindustry #beerindustry #hospitality

🌿 Unlocking transformation in food systems: Insights from the frontlines!🌿 Collaboration across scales and domains is key to transforming food systems. But what strategies work best, and what pitfalls should be avoided? Today, REFOOTURE platform coordinators are convening with INCiTiS-FOOD living lab managers to share their practical and strategic experiences in fostering collaboration between key organizations within food systems. In our workshop, we'll delve into the nuances of how activities are organized across various living labs, drawing from each other's experiences to inform effective strategies. Together, we'll explore how these collaborations can pave the way for sustainable change. Stay tuned for insights gleaned from our 2-hour session! Updates coming your way soon. #transformativegovernance #foodsystems #refooture Nakuru Livinglab Elisabeth Ofosuah Obeng Ingrid Coninx

🥂 A Toast to Innovation & Legacy: Celebrating Bundaberg Brewed Drinks 🥂 In the business world, few stories are as inspiring as that of Cliff Fleming and Bundaberg Brewed Drinks. What began as a family venture in 1968 has blossomed into a global phenomenon, with a presence in over 60 countries and a turnover exceeding $250m. The unveiling of their $150m headquarters marks a significant milestone, symbolising growth and a steadfast commitment to quality and innovation. Led by the vision of Cliff and the dedication of CEO John McLean, Bundaberg Brewed Drinks stands as a testament to what passion, resilience, and family values can achieve. At Ulton, we celebrate the remarkable journey of Bundaberg Brewed Drinks. Their story is a beacon of entrepreneurial excellence and a reminder of the enduring power of family and innovation. Here's to Cliff Fleming, his family, and the Bundaberg team – may your future be as bright and spirited as your ginger beer! #BundabergBrewedDrinks #Innovation #FamilyBusiness #SuccessStory