We’re back Planet Organic Ltd 🦠💪
And what a journey it’s been!
Last year, shortly after Daily Gut launched, we were over the moon to land Planet as our first ever retailer.
We launched into all their stores in Feb 2023…talk about a dream come true! We were so eager to make our first ever listing a success, investing heavily into marketing, staff trainings and samplings.
Then, out the blue, the next month an alert from Sky News popped up on my phone…Planet Organic was going into administration.
My emotions went from complete elation to devastation in a matter of days. As a brand new business - this was a huge financial blow and I wasn’t sure if we’d be able to recover (we didn’t receive a penny for any of the stock we had supplied).
I'm sure many other founders on here suffered a similar plight - I’m very conscious that this hit many people much harder. Some lost their jobs, other businesses with more invested and fared much worse. In the grand scheme of things, we were the lucky ones and had just enough resources to keep going and shortly after secured a couple more retailers who helped keep the lights on.
Thankfully, the Planet Organic brand was kept alive by former founders Renée and Brian’s successful bid.
And since then, they’ve been gradually taking it back to its roots, focusing on products using natural and organic ingredients. And importantly, making it an accessible launchpad for challenger brands (hello free samplings!) with buyers like the lovely Pam who have a genuine passion for innovative brands who focus on high quality, natural ingredients.
So, here we are! Being a small business owner is full of twists and turns. And resilience is the name of the game as my founder friends can attest to. Proud and eternally grateful to still be here and back on shelf!
#startuplife #FEEDYOURJERMS #MoreThanJustAProbiotic
Wahoo! 🎉