Hangout Hospitality Group’s Post

Today, we're kicking off with Professor Paige Fender, a new Visiting Professor of Marketing here at the Eastern Kentucky University and Eastern Kentucky University Online College of Business! Learn more about Professor Fender, and what brought her to #CampusBeautiful with us, as the EKU Marketing Club asks her some questions (https://lnkd.in/gEtdB6wA)! #ColonelsMeanBusiness

All day, I found myself constantly second-guessing announcements, texts, slacks, and posts. April Fool's Day keeps me on my toes! Do I reply with a follow up questions or laughing emoji? I'm reminded of last year's well-executed prank from the University of Virginia. President Jim Ryan's Saturday announcement (that should have been the first clue) about the change to UVA's brand—name, logo, and all—caught millions off guard, including the students! The marketing humor in the video wasn't lost on me: -The simplicity, ensuring every letter had a purpose. -Alignment with industry standards. -A focus on outcomes, emphasizing efficiency and cost-saving. -The introduction of a sleek, modern logo. (which is being used on their LinkedIn profile today.) Well done, UVA marketeers!! In case you missed it or need a good chuckle.

I’m going to tell you another truth about higher ed. marketing… Let’s stop comparing ourselves to other colleges and universities. And focus on how to best serve our students and donors instead. It’s a much better use of our time and attention. This is the way. End of story. 👊🏼 #Highereducationleadership #Higheredmarketing #Highereducation

Whether it’s Ivy League universities or community colleges in your neighborhood, higher education institutions are nailing their marketing strategies. But here's the exciting part—these tactics are just as applicable to your K-12 school or district! Discover key strategies to elevate your marketing, drive enrollment, and enhance your branding and positioning. 👇 Read the post: https://lnkd.in/eSASgSVj #k12marketing #k12strategies #EducationMarketing

The number of high school graduates is flattening, the college-going rate is dropping, and the perception of the value of a college education is at a low point. It’s no wonder that institutions are tightening their belts, which can wreak havoc on both internal morale and external perceptions. The communications and marketing team’s work is critical as the institution’s first line of defense to keep confidence high and present your institution in a positive light. Read more: https://lnkd.in/g9ssGwWV #HigherEd #HigherEducation #HigherEdMarketing #HigherEdLeadership

Are you passionate about marketing or want to become an expert in the field? Then consider adding Indiana University Bloomington to your list of potential colleges. In this Hidden Gem video, we'll reveal some surprising facts about why IU Bloomington's marketing program is one of the best in the nation. 📈💡 #indianauniversity #iubloomington #MarketingStudies #HiddenGem

Do you want to know what it's like to study at West Lothian College? Hear from our current students, from across a variety of subjects on campus- including engineering, professional cookery, art and design, accounting, business and more! Watch here 👉 https://lnkd.in/ezBTBAta

#intled - What is the secret to recruiting international students to non-brand name US colleges? According to Karin Fischer’s latest Latitudes edition and a recent Chronicle webinar, part of the challenge is educating overseas parents on US education.

The more things change, the more they stay the same. Check out the opening statement in the classic article "Seven Principles of Good Practice in Undergraduate Education" by Arthur Chickering and Zelda Gamson, published 37 years ago. The issues we face in higher education in 2024 are not really new, and they are nobody's "fault". What I hope we can do in this business is ditch politics, turf wars, and blame-finding and refocus on these "good practices" in our classrooms. #highereducation

🚨NEW ARTICLE🚨 And probably my favorite piece I’ve written to date: “Student Government as Public Office: Experiences of Former College Student Government Officers in Elected Public Office,” in the Journal of College Student Development. Check it out!