Let's take your next step in digital marketing, together 🚀 | Brand & Digital Marketing Manager @ Kamu Digital
Selling point in Malaysia: Made of 100% IMPORTED potatoes 🥔 Products coming from abroad = quality? I don’t know what is the state of potato farming in Malaysia but still, I find it interesting that importing goods is used as a marketing message. 🤔 In many Western countries products that are locally produced are considered better than the imported ones. In Finland for instance, we want to support the local economy and make an ecological choice to choose locally produced products. (Usually the most ecological choice, not always) 🌱 Seeing this marketing of “made of 100% imported potatoes” on a bag of chips in Malaysia I realized how differently people value things in different countries. I don’t know what the perception of people in Malaysia towards locally produced food is, whether it is lower quality or not so “premium”. There’s probably quite a lot needed to be able to shift this ideology. Just throwing in an idea: if imported goods are considered as quality here in Malaysia, it conflicts a bit with doing things sustainably which usually requires local products. Does the quality of “imported goods” go over ecological choices here? 💭 This is why people should travel, to understand how people think in different countries. 🗺️ Feel free to comment in English or in Finnish what are your thoughts about this! #travel #newideas #localmarketing #localfood #importing
In my opinion
That's an interesting find! Cultural uniqueness is such a fun topic. Although I didn't find out whether locally grown potatoes are of high quality in Malaysia, I did learn that one of the good places to grow them is the Cameron Highlands—the same place I talked highly about to you before. It seems to be the place where agricultural magic happens—tea, strawberries, and potatoes! Thanks for the share, Hanna Reunanen!!
Business Coordinator at International Tampere
7moIt's a culture thing in Asian countries where imported goods are deemed superior and if you can afford it, it means you have money and you're in a 'class' that can afford to buy it. Just like the Finns here who would always buy local goods even if it's 2-3x higher than imported ones, our culture is other way round 😊 Doesn't matter if local goods are just as good, marketing preys on the superiority, gives the reason on its pricing (expensive=high quality imported goods) especially on products which does not originate/created by us Asians. There's also the case of 'trusting' that if it's imported hence it must be good quality. In this case, rice is our staple, not potatoes. So imported potatoes = good quality as those who created it must know what they are doing = must be better than the local ones 😊 ps: I didn't even know there are so many different types of potatoes till I came to Finland 😀 The culture is slowly changing towards sustainability but it's far behind countries such as Finland and it would require changing the mindset of the parents with young kids now first.