Hannah Ramirez’s Post

We talk a lot about the art + science of storytelling in our conversations with our clients. And talking is always great, of course. There's also something to be said about pudding. Yes, pudding. As in the "proof is in the pudding". Sharing with one of our Netflix Series projects - THE ROMANTICS. A global storytelling success. https://lnkd.in/drrbNPZ4

📣 📽 Brands are the new Hollywood 🎬 📣 This is what we say all over our website and it's the core belief that led to us launching GloMotion Studios. Starbucks are a recent addition to the ranks of brands investing in their own production studios. Why? Because they understand that storytelling and entertainment forge the strongest, most lasting connections with audiences. This isn’t a new concept, though. Soap operas were initially produced for radio in the 30s by soap brands looking to reach and entertain their key demographic: housewives/ husbands. Has the industry come full circle? And is the future of Hollywood brand funded? Either way, the lines between advertising and entertainment will continue to blur, creating a host of new possibilities.

🎧 Episode 4 of The King’s Gambit is live: No Need to Yell. Guess what Olivia’s got playing in her headphones… or is it nothing at all? 🤔 Follow us on Instagram @TheSocialRook for more office content and watch new episodes every Tuesday for a behind-the-scenes look at our digital advertising team’s daily life! #TheKingsGambit #TheOffice #TheQueensGambit #MiniSeries #DigitalAdvertising #CreativeAgency

📊 Analyzing Netflix's movie catalog over the past three quarters reveals some interesting insights from Parrot Analytics' Content Panorama: Drama (22%), Comedy (17%), and Thriller (9%) dominate, while Romance (8%) and Family (4%) have smaller shares, even though Netflix aims to spotlight these genres. 🔍 Want to dive deeper into demand and supply analysis? Subscribe to DEMAND360 Enterprise with Content Panorama, our cutting-edge tool for platform-level catalog composition analysis. 🌟 With Content Panorama, you can: - Track how your competitors’ catalogs evolve over time. - Spot whitespace opportunities and guide your content investments. - Analyze catalog size, composition, genre distribution, and more. - Refine your insights by availability market, platform type, and beyond. Discover the power of Content Panorama and elevate your strategy today! https://hubs.ly/Q02Bx9x20

How Netflix Secretly Controls Your Decisions 🎬 Did you know the thumbnail you see on Netflix is key to what you end up watching? Let me break it down for you. 👇 Netflix creates multiple thumbnails for a single movie or series... and picks the perfect one just for you. 👻 Love classic movies? You’ll probably see a “Ghostbusters” thumbnail. 👹 Into horror? Expect something that matches your past watches. Same show. Different approach. All tailored to your taste. Why? Humans are visual creatures. 🧠 The right thumbnail can make you click—even if the movie isn’t the best for you. 👀 So, how do you capture your user’s attention? #UXDesign #VisualMarketing #Personalization #UserExperience

Liquid Death are taking an entertainment-first strategy to a new level. They're launching a TV show. The news came out a few weeks ago, and I'm surprised I haven't seen much talk about it yet. Maybe people think it's parody. It's definitely not. It's the latest example of a growing trend in branded entertainment. It used to be that the only way for brands to enter TV or film was through product placement. Brands like Calm, Nike and now Liquid Death have changed that. In fact, branded entertainment even has its own category at Sundance Film Festival. As it becomes harder to reach customers conventionally, branded entertainment earns mental availability instead. We yearn for even 10-second views through rates. How about 30 minutes? I've written a lot about how Liquid Death have built their team to make ideas like this commonplace. Founder Mike Cessario actually used to work on promos for Netflix, so this feels full circle. What's even better is that this big bold move started as a small bet. First, with the creation of the Thirst Murderer character, then with small flip book style cartoons posted as Instagram Carousels (I posted one of my faves in the comments). Not everyone can be Liquid Death but everyone can adopt the framework they use to earn Share of Voice. #entertainment #marketing  

⭐ We've all observed the highs and lows of fame by following the journeys of our favorite entertainers. But have you ever thought about the role intuition plays in navigating those twists and turns? Allow me to introduce Robbie Williams, the British pop sensation whose career journey offers a valuable lesson in placing trust in our instincts. From soaring successes to unexpected setbacks, Robbie's reliance on intuition was a defining factor. Picture having the world at your feet and making a bold move, only for it to backfire. That's exactly what happened when 'Rudebox' hit the airwaves — a creative pivot that didn't resonate with fans. In his Netflix documentary, Robbie confessed that it clouded his intuitive compass for several years. We've all been there, haven't we? Ignoring that inner voice for various reasons. For Robbie, it was external pressures and information overload. His life was a whirlwind, drowning out the very intuition that guided him to stardom. But here's the takeaway: setbacks are part of the journey. Doubt might sneak in, but it doesn't have to linger. Robbie's story teaches us to reclaim that intuition, even after a stumble. It's about rising above the noise, rediscovering that inner compass, and starting again. I've looked at the barriers to intuition, exploring how we sometimes create obstacles for ourselves. Let's learn from Robbie's resilience, trust our instincts, and forge ahead even when doubt creeps in. Let's keep backing ourselves because, when we do, others will cheer us on, too! 📽️ Catch a glimpse of Robbie's introspective journey in the Netflix trailer. It's a reminder that, even in the limelight, we're all learning to tune into our instincts. https://lnkd.in/dRaXcrUP 🔮 Read more about the Six Barriers to Intuition here: https://lnkd.in/dmimQJEd How do you listen to your intuition in amongst the chaos? #intuition #decisionmaking #entertainment

Want to learn how I streamlined text message graphics on Emily in Paris Season 4? Post producers, the techniques in these videos can help you and your team save time, money, and sanity. I will be releasing this guide in three parts, detailing how I successfully delivered graphics for one of Netflix's most popular shows. Thanks for watching! If you have any questions, please feel free to put them in the comments below. Link to Part 2 in the comments below.👇 #postproduction #postproducer #videoeditor #motiongraphics

NETFLIX IS MORE ENTERTAINING... As an artist, you have to answer the question in your audience's mind: Why should I care about your performance? Aka, what's in it for me? Otherwise, they were better off watching Netflix than your performance. #CorporateEvents #EventPlanners #EventEntertainment

Check out this watchlist on Netflix to spark some inspiration!  From design thinking to art history, there's something for everyone.  ➡️ Swipe through to see the list, and let us know which ones you've seen in the comments below! #goldenflitch #netflix #movies