Happy Returns, a UPS Company’s Post

When you search for #Superdry I get "Authentic Premium" & "70% off Sale" Feels misaligned to me... 🤔 I see so many brands hooked on the 'sugar high' of continuing discounts to sustain demand/sales volume at the expense of profitability and brand equity. #Superdry's share price has plummeted in recent years and at the time of writing is down to a market cap of c.£17m and today the BBC reports of potential store closures: https://lnkd.in/e6y_QCAY What do you think? Can a brand be premium and advertise 70% off?! #sale #ecommerce #brand

🎙️🌍 Hot debate alert! Lookalike products are shaking things up in the UK, with discount stores like Aldi and Liddell mimicking well-known brands. 🇬🇧🍪☕️ But is this happening in the US too? Alan Feeney joins us to explore whether American consumers are facing similar challenges and how trade dress—beyond traditional trademarks—plays a role. 🏢💼 McDonald’s, for instance, has successfully protected its iconic store design through trademarking. 📈🔍 Tune in to discuss the impact of lookalikes on consumer choices and the evolving world of intellectual property. Hit the link in our bio to listen, like, follow, and share! Got questions for Alan? Drop them below! ⬇️🎧 #VIPPodcast #LookalikeProducts #TradeDress #IPTrends

Marketplaces continue to grow and StockX wants to be in the mix.

Another epic Watson Weekend is officially in the books! 🎉 In case you missed the action-packed episode, here's a quick recap of all the e-commerce excitement we delved into: Headline Hangover: From dissecting Costco's earnings to unpacking FedEx's game-changing moves, we covered all the latest headlines with our signature flair. Plus, we couldn't resist diving into Nike's DTC strategy and the retail giants' strategic maneuvers in the Temu territory. Deep Dive Topics: Our discussions took a deep dive into the realms of Headless and MACH, shedding light on their significance and potential pitfalls. We also explored Shein's innovative Supply Chain as a Service model, unraveling its implications for the future of fashion. Consumer Happiness Index: As always, we kept you updated on the latest economic trends and consumer insights, ensuring you stay ahead of the curve in the ever-evolving e-commerce landscape. But that's not all – this episode was extra special as we celebrated Rick Watson's 50th birthday in style! 🎂🎈 Special shoutout to our incredible guest, Nick Kaplan, for joining us and sharing his brilliant wisdom! If you're craving for more insights and laughter, you're in luck! You can catch the full replay of the episode on YouTube. Just click the link below and dive back into the e-commerce extravaganza: https://lnkd.in/eR6NpSRB Stay tuned for more electrifying episodes of Watson Weekend, where we continue to unravel the mysteries of e-commerce and keep you entertained along the way! 🔍✨ #WatsonWeekend #EcommerceExtravaganza #Recap

Shein and Temu have shaken up the retail space, and now attention is turning to their impact on rising CPAs and seemingly unwinnable auctions. 💸 Dependence on the lower part of the funnel is leaving you in a game you can't win, when up against a company with seemingly endless streams of money it truly is winner takes all. 😬 But it doesn't have to be this way, by moving up the funnel you can compete in a field the likes of Shein and Temu haven't even considered. 💡 Read our blog to find out more about how you can change up the game to put the advantage back in your side of the court. 👇 https://hubs.ly/Q02lGlQ10

The ‘most interesting store in the world’ has closed down. Showfields, which called itself ‘the most interesting store in the world’, aimed to revolutionize the DTC experience by providing an opportunity for in-person interaction with strictly DTC brands and their products. However, after just 5 years in business, they have closed all of their stores. Due to the slow return to in-person shopping, declining sales, and mounting debt, Showfield couldn’t remain profitable, with the CEO declaring the business only had $3,000 in cash and up to $10 million in liabilities. YIKES 😬 Showfields is a great reminder for DTC brands that the grass isn’t always greener on the retailer side. DTC has unwavering advantages that retailers will never have… 👉Significantly reduced overhead costs 👉Global reach 👉Flexible inventory management …and the list goes on. While the idea behind Showfields was impressive, I can't shake the feeling that, for e-commerce and DTC brands, it's often wiser to stick with the familiar.

#MarketEntry means it’s go time for your product—and that it’s time to shift your focus to building awareness. 🌿 Although your product is still new, Walmart Luminate Charter can help surface plenty of insights about how your product is performing and how customers feel about it.     Tomorrow: Check back tomorrow to learn how Walmart Luminate Charter can help you zero in on ways to improve recognition for #growth and #maturity.    #WalmartLuminate #WalmartDataVentures

Kick'n-in-the-door with a digital-first approach is a flex shoppers have long awaited from retailers. Sneakers are no longer just casual transactions; they're a story that heads flex in feeds and forums long before they pound the pavement. So, talk about a killer crossover—Footlocker is leveraging its app to tap into cultural trends and the latest drops while adding a humanistic approach of an online pickup zone right in its store. This is more than just a step up from static mannequins and dressing rooms—it's a game-changer. This isn't just progress; this is playing to win.

Growth in all directions

Curious to see how the auction functionality integrates into Walmart ? StockX is great! How many other people check out the prices of their favorites ? Walmart working with StockX in sneakers is a solid strategic move. In the same manner eBay has positioned itself as Amazon alternative by actually policing knock offs and maintaining integrity of well know brands. Solid reason to consider having a Walmart presence, especially in footwear category! #amazon #walmart #StockX #marketing #shoes #marketplaces #business #SupplyKick