Happy Valley reposted this
While we’ve been nearly silent for most of this past year, Pioneer’s data machine has continued to aggregate and synthesize marketing performance data of consumer facing cannabis brands. Over the coming days, we’ll share 2023's hottest brands, as defined by our scoring methodology. Like last year, we split our brand pool into two parts, based on distribution footprint. One group is comprised of brands operating in three states or less (EX-MSOs) and the other group includes brands found in four states or more (MSOs). Kicking things off, here are 2023’s Hottest Cannabis Brands, in terms of Social Media activity, operating in less than four states. Cap tip to these hard working teams: West Coast Cure | #GarciaHandPicked | Claybourne Co. | MFUSED | Happy Valley | #DOSD | GrowHealthy | THC Design | Coastal Sun Farm | Clovr | Etain Health | #NapalmBrandCannabis | RNBW World | JARS Cannabis | #DrewMartin #pioneerintelligence #cannabismarketing #marketinganalytics
Jungle Boys?
I’d love to include this list in Cannabis CMO’s weekly newsletter. Would someone from your team be down to do a podcast interview?
Could i interview some line from yalls company?
Calculation Method. For Pioneer’s annual hottest brands list, we take the average of each brand’s Social Pillar score across 52 weeks, then rank those averages. This study includes 782 brands, up from 687 last year. Consideration for inclusion in 2023’s Hottest Brands (Social) list requires minimum of: - 27 weeks in Pioneer’s active brand pool - 46 weeks of valid Instagram (IG) data - 12 IG posts made throughout the year Pioneer evaluates brand marketing performance data from several social platforms including Instagram, Facebook, LinkedIn and Weedmaps. As IG remains the overwhelming first choice for cannabis enthusiasts seeking cannabis social content, it accounts for more than 85% of Pioneer’s Social Pillar scoring (con't.)