Need something to listen to on your way to RecFest UK on Thursday? The Science Behind Employer Branding with Vicki Saunders on The Holistic Recruiter Club is just what you need!
I loved this chat - Vicki Saunders, knows her stuff and backing it all up from the research papers she has read!
Here are some key takeaways you will get to hear about on Thursday: -
Emotion vs. Rational Thought: Decisions related to career choices are deeply emotional, and acknowledging this can make our messaging more impactful.
The Power of Pride and Belonging: How feeling proud to be part of a company activates the brain's reward centre, much like enjoying a favourite biscuit!
Advocacy and Authenticity: Employees sharing genuine, passionate stories about their experiences can significantly enhance an employer brand's impact, thanks to mirror neurons in our brains.
Managing Communication: The importance of transparency and empathy, which can mitigate negative reactions and maintain trust.
Setting KPIs: For those starting in employer branding, Vicky advised prioritizing objectives and identifying the right KPIs - you will have to listen to get that tip ;)
For anyone working on employer branding or EVP, I highly recommend giving this episode a listen. Thank you, Vicky, for sharing your expertise it was a pleasure to chat!
Like this post to get the link when it goes live!
#EmployerBranding #EVP #Recruitment #EmployeeEngagement #Leadership #HR #TalentAcquisition #WorkCulture
Head of Commercial (US) & Partnerships @ Versori | Gen AI Integrations & Automations
6mo🕺 looking forward to meeting the team there and would love to schedule some time to meet 🕺