Harbor Group Management Company reposted this
A huge thank you to Janet for sharing these amazing insights at National Apartment Association (Naahq) #Apartmentalize! We're so excited to have been part of this fantastic session. Shoutout to our incredible CMO, Maribeth Ross, along with Jennifer Williams and Christopher Bartlett for their insightful contributions! Come visit us at PERQ, booth #2349. See you there! #LeadGeneration #MarketingStrategy #Multifamily
This group!! We just finished presenting at NAA #Apartmentalize, opening day, second session, getting those education vibes going! The session: Take Control of Lead Generation with On Demand Strategy The takeaways: ✅ It’s time for our industry to get sophisticated & become funnel obsessed ✅ Data should lead the strategy ✅ Investment in your owned experience (website, content messaging, social) should be forefront in your strategy ✅ Proactive strategy that aligns lead gen with sales enablement allows for a reduction in ad spend (quality vs quantity) ✅ Reduction in ad spend should be reallocated to sales enablement tools & training for leasing teams to master the handoff from tech to human The best part — attendees got access to this super fabulous ad spend calculator to predict costs based on volume needs. Thanks to PERQ for putting this group together! And cheers to Maribeth Ross, Jennifer Williams, and Christopher Bartlett for a great session! Follow these marketers - they’re pretty brilliant! https://lnkd.in/gd5H3s3s
