Haris Taj’s Post

Choosing brand colors feels daunting! 🎨 There’s so much to know, from color psychology to establishing a cohesive palette. But fear not! Our latest article simplifies the process in 5 easy to follow steps: https://bit.ly/3JV4qEB #branding #brand #brandidentity #brandcolors

Do you remember which color was announced as Pantone's Color of the Year for 2024? It's Peach Fuzz (PANTONE 13-1023)—a soft, warm hue nestled between pink and orange. But does following color trends like this matter in business? Absolutely. Color trends reflect the cultural zeitgeist and can influence consumer perception, brand identity, and product appeal. Whether you're in design, marketing, or branding, aligning with these trends can keep your business relevant and engaging. But how can you follow a color trend in practice when your company already has an established brand identity with corporate colors? We’ll discuss that in the next post. #ColorOfTheYear #Pantone2024 #Branding #DesignTrends #MarketingStrategy

With a company called Teal Canvas (shameless plug), it wasn't very hard to find our signature color (008080 hex color as it were). With that said, I really appreciate how Borzou Azabdaftari and Amanda Fischer of NickelBronx frame this conversation about how much color adds to the value of a brand. Fun fact, at my last company, when thinking about our colors, I went renegade. This was in the early 2000s, where the internet was a lil baby about to go through a monumental growth spurt. I found a list of the 100 fast growing companies and looked at all of their websites. I found that these specific tones of blue and orange were used in a bunch of them (remember Careerbuilders.com?). Our colors were chosen. Blue and Orange. Bootstrap renegade. With that said, I would never recommend this. Not now. Branding is just too important to break through in our digital age, where the volume of companies has exploded, as is the volume of companies trying to reach us. Branding is the great differentiator, the first impression, the decider. If you need to create or renovate your brand, get in touch with Borzou and Nickelbronx. He's kind of a genius at this stuff. #branding #color #marketing #breakthrough #brandidentity #design #startup

Let’s talk about color✨ It’s not just about making things look pretty – color is a powerful tool in shaping how people see your brand. When we worked on the i10 Wealth Management brand identity, we didn’t just pick colors that looked good together. We chose each hue with intention. Warm tones like Marigold and Titanium Yellow bring a burst of energy and optimism, while cooler shades like Powder Blue and Navy Blue create a sense of trust and stability. Having a well-defined color palette means your brand will be instantly recognizable, no matter where it appears. It’s all about consistency and making sure your brand stands out for all the right reasons. 📌Ready to transform your brand? Contact us at hello@nickelbronx.com today to learn more about our branding services and how we can help elevate your brand! . . #ColorPalette #BrandIdentity #DesignStrategy #VisualBranding #ColorPsychology #NickelBronx #BrandConsistency #CreativeDesign

Colors speak louder than words! 🎨✨ Your brand's unique colors are more than just aesthetics; they're a language that conveys your identity. Every hue, every shade tells a story. So, what does your brand's color palette say about you? 💬💎 #DzignStudio #MakeYourMark #Branding #DigitalMarketing #OnlineMarketing

Make your brand feel more luxurious ⏬ By using a color palette that symbolizes the deeper meaning of your brand and what your customers care about. The most successful brands don't choose colors randomly. ✅ They think about what their company symbolizes. ✅ What they want their brand to stand for in the future. ✅ And what their customers deem truly important. Once this has been decided then you can create your color palette. Your brand's color palette should influence the creation of all Design, Marketing, and Sales material so that your brand message, and the feelings that you want to convey, are crystal clear Use this to build your luxury personal brand. #luxurybrand #branding #brandcolor

🎨 𝐖𝐨𝐧𝐝𝐞𝐫𝐢𝐧𝐠 𝐡𝐨𝐰 𝐭𝐨 𝐮𝐬𝐞 𝐜𝐨𝐥𝐨𝐫 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞𝐥𝐲 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐈𝐓 𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠? Here are some tips to make your brand pop: 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐂𝐨𝐥𝐨𝐫 𝐏𝐬𝐲𝐜𝐡𝐨𝐥𝐨𝐠𝐲: Choose colors that evoke the desired emotions and perceptions. 𝐌𝐚𝐢𝐧𝐭𝐚𝐢𝐧 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲: Use a consistent color palette across all branding materials. 𝐂𝐨𝐧𝐬𝐢𝐝𝐞𝐫 𝐀𝐜𝐜𝐞𝐬𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲: Ensure your color choices are inclusive and readable. 𝐀𝐥𝐢𝐠𝐧 𝐰𝐢𝐭𝐡 𝐁𝐫𝐚𝐧𝐝 𝐈𝐝𝐞𝐧𝐭𝐢𝐭𝐲: Select colors that reflect your brand’s values and mission. 𝐓𝐞𝐬𝐭 𝐚𝐧𝐝 𝐈𝐭𝐞𝐫𝐚𝐭𝐞: Experiment with different color schemes and gather feedback. Which colors represent your brand? Share your palette below! 🌟 #ITBranding #ColorTheory #MarketingTips #BrandIdentity #DesignStrategy #CustomerEngagement #TechMarketing #VisualBranding #DigitalDesign #CreativeStrategy

Don’t underestimate your organization’s name, logo, and color palette! Usually, these assets are the first touchpoints with your brand, and you want them to hook 'em from the get-go. Now, we’re not saying these elements alone make an effective organization. Behaviors do that. BUT, think of your name, logo, and colors as bookmarks for your brand's behaviors. They should be intriguing, easily identifiable, and tied to a brand exhibiting good behavior. Then, you can’t go wrong. What are some other elements that impact brand recognition? And do you think the color palette matters that much? Let us know in the comments! #brandisbehavior #brandstrategy #brandingagency #brandidentity #logodesign #colorpallete #brandrecognition #brandbehavior #designimpact #visualbranding

Why do colors matter for your brand? 🎨 They’re more than just aesthetic – they communicate your brand’s values, personality, and promise in an instant. Let’s design a brand palette that sets you apart from the competition and leaves a lasting impression. 🎯 For more info: 💬 DM us today. 📧 info@thesocialbyte.com #visuals #branding #colors #aesthetics #brand #digitalmarketing

𝐈𝐬 𝐭𝐡𝐞𝐫𝐞 𝐚 𝐦𝐞𝐚𝐧𝐢𝐧𝐠 𝐛𝐞𝐡𝐢𝐧𝐝 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 𝐜𝐨𝐥𝐨𝐫? Colors have a bigger impact than you might think, but it's not one size fits all. 💫 Personal experiences, cultural beliefs, and other factors can impact the way people interpret colors, which can make following traditional color theories in marketing difficult. Instead of conforming to a specific word or theme to determine your brand's primary color, consider picking a trait! 💭 Help Scout outlined 5 dimensions of brand personality that serve as a great guiding post to choosing your brand colors. 🤸 Instead of reaching into an ambiguous territory where you aren't sure how your colors will be perceived, go with a 𝐠𝐞𝐧𝐞𝐫𝐚𝐥 𝐨𝐯𝐞𝐫𝐚𝐥𝐥 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐭𝐲 you want your brand to reflect. What trait matches your brand best? #DigitalMarketing #Branding #Design