Is the Happy tension between CMO and CFO blurring the business objective . Are they donning the hats of a leader or looking only at their functional objectives . If CFO looks at financial metrics and CMO looks at awareness , CEO will be at loss of words. May be have a financial guy in the marketing domain too to bridge this transformation #marketingtransformation#financialgoals
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1yMr. Harish ji, i need help from you