Industrial & Logistics|Real Estate Consultant| Infrastructure Designer| Ex Management Consultant
Wayside Amenities! NHAI defines wayside amenities as “The wayside amenities will provide rest and refreshment for highway commuters during their journey. There would be restaurant, food court, dhaba, fuel station, minor” As the humanity is progressing so have progessed our real estate product mixes which were more capex intensive and less revenu making to low capex and high revenue making assets. You go to a standard roadside dhaba and just compare revenue generated per sqm to a well developed road side amenity consisting of hotels, fast food joints, retailers, refreshment shops you will find there revenue generation capacity is higher than the latter one. Dhabas owners can’t be blamed for this because putting it simply there product mix dosent allow them more revenue generation. As the only part of there product mix which is leading to revenue is your main food serving area. Whereas our highly evolved product mix of modern day wayside amenities is having more transactions per sqm due to parking, refreshment shops, fast food joints, main restaurant area and etc. Capitalism is changing the way we look at things. Capitalistic zeal of putting in more money and generating hefty profits effects are physcology so much we think in terms of money only. Market Evolves Basis our Needs #strategy #evolution #productmix #realestate #retail #food
