🔍Discovering the true priorities of automotive customers🔍 When it comes to refining a car prototype or a new model, understanding consumer preferences in depth is crucial. This is where Car Clinics come into play, providing valuable insights through a blend of qualitative and quantitative research methods. At LinkInfotech, we've added a new dimension to this process - The Chip Game. 🔶The Chip Game is an interactive exercise designed to reveal consumer priorities. Participants allocate a set number of chips across different vehicle attributes such as safety, fuel efficiency, design, technology, and price, indicating their relative importance. This approach not only keeps participants engaged but also provides us with a quantitative measure of attribute importance straight from the source. Implementation of the Chip Game in our recent Car Clinic Project revealed intriguing results. While safety and fuel efficiency consistently ranked high across all scenarios, the importance of advanced technology fluctuated depending on the context. These insights allowed our automotive client to understand the factors influencing purchasing decisions better, enabling them to refine their offerings accordingly. So, with the successful integration of the Chip Game in our Car Clinics, we're taking market research one step further, combining quantitative data with qualitative insights to yield richer, more actionable results. 💡How are you leveraging innovative methods to gain deeper consumer insights in your field?
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Senior Engineering Manager; PMI PMP®️; SAFe®️ Practice Consultant
2mo"Rhita Boufelliga Super glad of this amazing achievement! Proud of the hard work and dedication of the team that made this possible. Onwards and upwards!"…