HARMAN International’s Post

Trust is not just a result of what a brand says but also of how it acts and interacts with its audience. Authentic communication, rooted in genuine insights, builds a foundation of trust crucial for sustained brand loyalty and positive consumer perceptions. When brands prioritize authentic communication rooted in genuine insights, it becomes a powerful trigger for building and maintaining trust. #TrustBuilding #AuthenticCommunication #BrandConsumerRelationships #LinkedInPost

Great article on The Drum featuring one of POSSIBLE's speakers Soyoung Kang! She provides invaluable insights into tapping into the next generation of Gen Z consumers. Soyoung shares how allowing this community to guide the narrative for their brand has resulted in growth for their business. Check out the article 👇

With countless options available to consumers across many industries, businesses need to find innovative ways to connect with their audience and build lasting relationships. This is where insight communities come into play... learn more: #brandloyalty #insightcommunities https://lnkd.in/gJfTw8T6

"Progressive profiling takes the capabilities of insight communities a step further by enhancing the depth and relevance of customer data collected over time. This method helps in gradually building a comprehensive customer profile without overwhelming users with lengthy forms or intrusive questions. By collecting small pieces of data at various touchpoints, brands can create highly personalized experiences that resonate with customers, fostering deeper loyalty. Fuel Cycle’s P2 Engine offers advanced progressive profiling capabilities, enabling brands to seamlessly gather and integrate this data within their insight communities."

In our quest for authenticity, Brendan Shelper hits home: real value lies in meaningful interactions, not just digital engagement. Let’s elevate our interactions beyond the digital realm and create memorable experiences with the brands we love ❤️🔥. Hit us up for your next activation. #BattleRoyalStudios #experientialmarketing

Transform your brand communications into memorable experiences that resonate as deeply and joyfully as the festive season itself. Ensure every message you deliver captures the spirit, excitement, and warmth of the holidays, leaving a lasting impression on your audience. #veneraconnect #whatsapp #facts #ᴡʜᴀᴛsᴀᴘᴘᴍᴀʀᴋᴇᴛɪɴɢ #marketingdigital #ᴡʜᴀᴛsᴀᴘᴘᴍᴀʀᴋᴇᴛɪɴɢ #whatsappbusiness #whatsappmarketing #whatsappmarketingmagic #whatsappmarketingexpert #whatsappmarketingservice #whatsappmarketingstrategy #whatsappmarketingsoftware #ᴡʜᴀᴛsᴀᴘᴘᴍᴀʀᴋᴇᴛɪɴɢ #bulkwhatsappsender #bulkwhatsappmessage #bulkwhatsappcampaigns

On my recent journey through the Luas, I couldn't help but notice a billboard ad for Specsavers. The caption read: "People have mistaken a stranger's lap for a seat - should have gone to us." While the attempt at humor was evident, the message felt a bit lost in translation. As I pondered over it, I realized the importance of clarity in advertising. Clarity Issue: The ad lacks clarity and effectiveness due to its ambiguous message. Confusing Copy: The humor intended in the copy, "People have mistaken a stranger's lap for a seat - should have gone to us," may confuse the audience. Unclear Brand Purpose: The message fails to clearly indicate the purpose of the brand and how it relates to the scenario described. Impact on Brand: Missed Engagement Opportunities: Ambiguity may lead to missed opportunities for engagement and conversion. Diminished Brand Credibility: Confusing messaging can erode consumer trust and diminish brand credibility. Decline in Brand Perception: Lack of clarity may result in a decline in brand perception and loyalty. Key Takeaways: Clear Communication: Brands must ensure their advertising communicates messages clearly and effectively. Resonance with Audience: Clear messaging resonates with the target audience and reinforces brand identity. Importance of Clarity: Clarity and coherence in messaging are crucial for successful advertising campaigns. #ClearMessaging #BrandClarity #AdvertisingInsights 🚀#Specsavers

🌟 Exciting news in the world of branding! 🌟 Did you know? Authenticity plays a critical role in consumer choices. 88% of consumers prioritize authentic brands when making decisions. 🙌 #AuthenticityMatters #BrandTrust #ConsumerBehavior Let’s build trust and connect with our audience! 🚀🔗

🆕 Did you catch The Drum's article featuring one of POSSIBLE's speakers Soyoung Kang? She provides invaluable insights into tapping into the next generation of Gen Z consumers. Soyoung shares how allowing this community to guide the narrative for their brand has resulted in growth for their business. Check out the article 👇

The best marketing doesn’t feel like marketing.’ – Tom Fishburne. This quote encapsulates the essence of authentic brand communication. When we create experiences that resonate, we connect on a deeper level with our audience. #AuthenticMarketing #BrandConnection