Promising barley Insights from Scandinavia
To be able to provide the highest quality malt every day, we source our malting barley from across Europe. Two important regions for brewing barley are Sweden and Denmark. Recently, our CEO, Jos Jennissen, joined 40 other maltsters, brewers, and malting barley suppliers on a crop tour in Scandinavia to gain insights in the upcoming harvest.
Jos Jennissen: “It was great to reconnect with colleagues from the industry and see the barley fields firsthand. The crop looked promising, and the consensus is that we're on track for a harvest in line with the 5-year average to perhaps slightly below. It was a valuable and interesting two days spent sharing insights and experiences”.
Some insights:
💪In Denmark, protein levels are tending low, while in Sweden they are acceptable.
🌾Disease pressure across both regions appears to be minimal.
⛅️Despite the significant rainfall, limited sunlight and late and prolonged seeding period, the results are in fact positive.
🍺This week the harvest will go to its peak.
A big thank you to DAKOFO, DLG Group, Lantmännen, Danish Agro and Copenhagen Merchants for organizing this event!
Senior Shopper Marketing Manager
4moExcited to be working on the launch for our new HH Sparkling Coconut Water! 🥥 ✨