🥳 We hear the term "niche" thrown about quite a lot and we seem to have carved out a very "niche-niche" with our online customers.
The only thing I can connect it to is potentially lockdown. I celebrated my 40th in a hard lockdown and I think my story resonated.
We have an enormous amount of January birthday customers and still to this day I can remember nearly all of their birthdays.
Our family is almost all winter babies and someone in my family is born nearly every day in January (yes, I have a BIG family).
As a result, we've always found Januarys are super busy for our online gifting side of the business. My take-aways are:
🎁 If you're born in January, you're generally not following the usual pattern that the rest of the world adheres to- Veganuary, Dry January and January diets. Being born at a time of the year when no one has any money (or the desire to leave the house) is punishment enough 🤣.
🎁 There's nothing in the shops, just end of lines and the scrag-ends of Christmas, so choosing a gift is even more challenging in January.
🎁 Lots of cafes, bakeries and restaurants are closed in January for "maintenance/ holiday time" so you can't even go out to your favourite spots to celebrate.
With all of this in mind, we have really managed to turn these factors into a strength for our business and are always ready with our doors wide open come the first week of January. Regardless of the external factors, people still want to feel good and have a treat for their birthday.
🤭 Hilariously, after posting the video (attached) on Instagram, someone commented to say it was her birthday: she'd received 3 scarves and would have loved some brownies instead. This made me chuckle. I have to say that my family has a collection of scarves and hats that would make John Lewis jealous.
I'm interested to hear if you've carved out any "niche-niches" for yourselves? Can you beat having a HUGE amount of January babies as customers?
#supportsmallbusiness
🎉 Bringing some sunshine to January Birthdays 🎊
All birthday brownies purchased for delivery in January will automatically be upgraded to a Birthday Party in a Box. PLUS we'll also donate 50p per box to Suffolk Mind Charity. What's not to love?
To qualify, please enter the word BIRTHDAY in the order notes (when purchasing any brownie box) and we'll take care of the rest!
#supportsmallbusiness #supportsuffolkmind
Technical Sales Manager (Midlands) - Viega UK
1moWell done lads & lassies 🤗