Harpo Mander’s Post

How impactful has Beyoncé's foray into country music been on the live music industry? A new study by SeatGeek, which surveyed over 3,300 music fans, found that Beyoncé's venture into country music through her album Cowboy Carter has influenced an entirely new generation of fans to explore the country genre and driven more interest (and $$) in live country music. Here are a few of SeatGeek's findings: 🎤 Gen Z's Country Music Surge: 19% of Gen Z identify as "die-hard" country fans, the highest among all generations surveyed. This younger demographic is driving the genre's growth, with 12% of Gen Z fans discovering country music for the first time within the last year. 🎤 Beyoncé's Genre-Defying Influence: More than one-third of Gen Z respondents credit Beyonce's Cowboy Carter album for inspiring them to explore the diverse sounds of country music. 🎤 Fans Want Pop-Country Collaborations: The prospect of collaborations between Beyoncé and established country artists has fans buzzing with excitement. Chris Stapleton (20% of fans), Zach Bryan, Shania Twain, and Kacey Musgraves are among the top picks for potential duets that could further bridge the gap between pop and country. 🎤 The Summer of Country Tours: Country music is set to take center stage this summer, with over one-third of survey respondents planning to attend a country concert. Major tours from artists like Morgan Wallen, Kane Brown, Zach Bryan, Kacey Musgraves, and Kenny Chesney are highly anticipated from fans in the survey. Which insights from the report did you find most interesting? Drop your comments below ⤵️ https://lnkd.in/eG7j_tyq #CountryMusic #LiveMusic #MusicIndustry #MusicBusiness

2024 Music Industry Trend Report: Music 🎵 After Morgan Wallen’s chart-topping success, country music shows no signs of fading away. The Country Music Association reports a nearly 50% surge in digital streaming numbers for country music in the UK over the past two years. In the U.S., the genre reaches over 139 million listeners, driven by a 9% growth rate in the past 5 years. Whether or not it's your preferred genre, there are incredible attributes to embrace. 🤠Continued Rise of Country Music: With Morgan Wallen’s record ‘One Thing At A Time’ becoming the first country album to reach number one on the all-genre Billboard 200 since 1992, we predict we’ll hear much more of this genre. With its emotional resonance, genre-bending dynamism, and increasing inclusivity, country music is captivating a wider audience than ever before. Artists who embrace its diverse and evolving landscape, navigate its collaborative pathways, and tell authentic stories with sonic ingenuity will be ahead of this cultural wave. 🎙️Resurgence of Analog Sound/Vintage Recording Techniques: The resurgence of analog sound isn't just a technological throwback; countering the rise of AI, it's a conscious choice for authenticity, soul, and meaningful musical storytelling. In an age of digital saturation, analog becomes a sanctuary, where the warmth of imperfections embraces the listener, and the unpredictable magic of real-time creation breathes life into every note. For artists and listeners alike, it's a chance to reconnect with the raw essence of music, unfiltered and pure, reminding us of the human spirit that lies at the heart of every song. Want the full report? Get access here → https://lnkd.in/eExPZnHM #VeniceMusicInsights #2024Trends #MusicRevival #CountryMusic #AnalogSound

The 2024 Grammys affirmed the continuing evolution and resilience of the music industry and provided key insights for our growing engagement in the content sector. Resilience of Music: What’s old is new again. We see the revival of catalog songs in our playlists and on our awards shows. For instance, at this year’s Grammys, Tracy Chapman performed her 1988 single “Fast Car” alongside country artist Luke Combs, who recently achieved significant success with his cover of the song. “Fast Car” has also been covered by Jonas Blue, Sam Smith, Justin Bieber, and others. This example is a testament to the enduring appeal of great songs. New audiences continue to discover catalog songs as they engage with content across streaming services, social platforms, film, and TV. The long-term value of music creates compelling opportunities for both creating new music and investing in catalogs. The Enduring Value of Artist Development: The barriers to music creation have been lowered by the digital transformation of music production, distribution, and marketing. Today over one hundred thousand tracks are uploaded to streaming services daily, with the major labels distributing less than four percent of these tracks. Yet, at the Grammys, virtually all nominees in major categories are signed to major labels or established indies, demonstrating the role these platforms play in developing, promoting, and supporting artists. Put simply, labels have held enduring value by helping artists cut through the noise. Global Opportunities in Music: This year’s Grammys reflect the ongoing shift towards recognizing more diverse music, aligning with global consumer trends. Exciting growth is occurring in music genres and markets worldwide. In 2023, country music found crossover success on the pop charts, Latin artists continued to flourish in streaming, and genres like AfroBeats, K-pop, and J-pop continued to reach global audiences. These developments underscore the wide-ranging appeal and global opportunities in today’s music industry.  As content industry investors, we view these trends as indicators of a promising future for music, with benefits extending to artists, writers, consumers, and companies. #grammys #privateequity #directlending #content #IP #musiccatalogs

We believe every artist deserves to be heard and that music has the power to connect, heal, and inspire. LISTN exists to give independent artists a fair chance to share their talent with the world, breaking the traditional barriers of the music industry. We are committed to making the music promotion process fair and accessible to everyone, regardless of financial resources or industry connections. Our mission is to provide a platform where every voice can find its audience. Innovative Technology: Utilizing a sophisticated algorithm that analyzes track characteristics and recommends the most likely media outlets to promote the music. This algorithm is continuously improved based on user feedback and technological advancements. Response Guarantee: LISTN commits to ensuring a response from media outlets within 15 days of submission. If a media outlet does not respond, credits are refunded to the artist, ensuring transparency and added value for every submission. Simplified Interface: An intuitive platform where artists can search for their track via a search bar or paste a Spotify link to receive personalized media recommendations. The process is designed to be quick, easy, and hassle-free. Lets try! https://pitch.listn.live/

You might be wondering what Music Industry Trends we expect to be flooded with in the next 11 months 🤔 Drawing insights from my experience and observations within the music industry, particularly through interactions with music professionals and engagement with blogs created by Ditto Music LANDR Audio Inc. and Skiddle. I’ve identified 3 trends that are ready to take off in 2024. 🤖 AI Music In 2023, the music industry took steps to prepare for the impact of Music AI. This year, we may see more artists and producers embrace using AI to reshape their music and connect with wider audiences. However, challenges arise, in the realm of copyright laws. As we navigate the path that AI unfolds, safeguarding the interests of human artists should remain a top priority, always. 🎫 Immersive Artist-To-Fan Experiences The societal impact of Covid, particularly on the entertainment industry, has forged a need to form stronger, lasting connections with audiences. Consider Pinkpanthress' brand activation for her album 'Heaven Knows.' The SATELLITE414 team organised a unique meet-and-greet with fans at an escape room in London. The event not only allowed fans to connect with the artist but also created an immersive experience that resonated with the central themes of the album. I’m excited to see how music artists, especially independent ones, will elevate their fan interactions with alignment to their message, values, and brand in 2024! 🌍 Music Globalisation Witnessing the rise of genres such as Kpop, Afrobeats and Amapiano, we see the transformative impact of globalisation on the music industry. Noteworthy examples include (Nigerian Native) Rema's collaboration with Selena Gomez and artists like (Swati Native) Uncle Waffles introducing the popular South African genre Amapiano to international stages. South African artist, Tyla’s mega-viral single 'Water,' a fusion of Amapiano, R&B, and Afrobeats. Which she coined as 'popiano,' during an interview with Rolling Stones. In 2024, anticipate artists around the globe collaborating to create groundbreaking music that unifies us all. 🎧What music trends are you most looking forward to in the new year? How do you think these trends will reshape our collective music experience in 2024? Share your thoughts! 🎶 #musicindustry #musictrends #musicbusiness #musicbiz #musicnews

Community is one of the most important facets of the music industry, and for Gig Life Pro, it's integral to what we do. With the involvement of our members, their hard work, and their ever-expanding list of achievements, the Gig Life Pro community is one that is truly worth celebrating. To do this, we're continuing to shine a spotlight onto our members, taking a look at some of their recent achievements, milestones, or even just the hard work that they've been doing of late. This week, we're looking at the recent feature from Billboard which saw them list their International Power Players for 2024. As they point out, the music industry has just experienced its ninth consecutive year of growth – with a reported revenue (as per the IFPI's Global Music Report) of US$28.6 billion worldwide. And of course, it couldn't be done without the myriad talents of those within the global music industry. Six of those industry icons on the list are also Gig Life Pro members – including Big Machine Label Group's Archie Gormley, SoundCloud's Hazel Savage, Virgin Music Group Europe's Nick Roden, Concord's Rebecca Berman, The Orchard's Tricia Arnold, and Live Nation APAC's Wenona Lok – and we'd be remiss not to celebrate their achievements by including them on this week's member moments wrap-up. Read the full feature here: https://lnkd.in/giCks2u8

🔈 💿 💫 Welcome to the second part of our LinkedIn series unpacking our work as secretariat and research center for ORCA (Organization for Recorded Culture and Arts). Part 1: The Recorded Music Industry—Where It All Develops The recorded music industry, and specifically record labels, play a pivotal role in shaping the entire music ecosystem. The first part of ORCA’s ‘Setting the Stage’ report—titled ‘The Recorded Music Industry—Where It All Develops’ dives into the economic and creative contributions that arise from recorded music. With 63% of the $41.5 billion in global music copyright revenues in 2022 attributed to the recorded music sector, the role of labels in driving the music industry value chain is massive. This value, importantly, is driven by investment in artists. The IFPI estimates that record labels invested 33.8% of their revenues back into music in 2020. And today, labels spend $3.9 billion annually on directly scouting and developing new artists (also known as A&R) and $3.2 billion on marketing these artists to audiences globally. But it’s not just about financial investment. Labels also bring invaluable non-monetary support. From recording and production, to marketing, distribution, and more, record labels provide the expertise, support, and time to help artists develop their work and build businesses around their music. In Part 1 of ‘Setting the Stage’ we break down each of these areas in detail, showing how labels support artists to build lasting careers. We also provide several case studies  showing how the mix of artist-label trust and on-the-ground work is essential to developing artist careers, including profiling Spanish label Everlasting Records’ relationship with the experimental rock and roll band ‘Guadalupe Plata’, and Secret City Records’ 17-year and counting collaboration with cinematic pop artist ‘Patrick Watson’. ORCA member Justin West from Secret City Records sums up this section of the report and the value add of record labels well: “We create an infrastructure that perpetuates across years and many different artists. When that infrastructure does the same job over many releases and artists, it creates a build‑up of knowledge. You develop best practices that you can't just learn doing it once on your own.” Head over to https://lnkd.in/eP-Qkd_W now to dig deeper! #musicpolicymatters

New Post: Latin Music Revenue Sets Mid-Year Record of $685 Million: RIAA - https://lnkd.in/gNsYj3Wg - Latin music revenue hit a record high of $685 million in the first half of 2024, according to the RIAA’s mid-year Latin music report released Thursday (Oct. 10). According to the analysis, Latin increased 7% compared to the first half of 2023, led by paid streaming subscriptions, which account for two-thirds of U.S. Latin revenue. Furthermore, Latin music revenues in the first half of the year once again grew faster than the overall recorded music market.  While the report doesn’t specify which artists or genres are directly driving this mid-year record high, Latin music’s bump can be a contributed to a number of artists who are fueling a movement. From Karol G to Peso Pluma, who are still riding high from a historic 2023, and newcomers like Xavi, it’s safe to say that a diverse collective of acts have helped usher another record year for Latin music. Related Latin Music Revenue Surpasses $1 Billion for Second Consecutive Year 04/23/2024 “Latin music keeps soaring to new heights — setting US revenue records as we report today and driving the culture forward across the globe,” Michele Ballantyne, RIAA president & chief operating officer, said in a statement. “There’s a reason Latin is the fastest-growing genre on US streaming services. Fans just can’t get enough of its undeniable energy, emotion, power and joy.” The RIAA’s mid-year report explains that paid streaming subscriptions contributed more than two-thirds of total revenues. Overall, U.S. paid subscriptions reached a record average of 99 million in 2024 and delivered 68% of total revenues for US Latin music. Combined revenues from ad-supported, on-demand streaming services (including YouTube, Vevo, the free version of Spotify and social media platforms) provide nearly 25% of the total value of Latin music, compared to 10% for overall recorded music revenues. Meanwhile, digital services (including paid and ad-supported streaming, online radio options, and digital downloads) provided 98% of total Latin music revenues in the first half of 2024. Physical revenues experienced a growth, up 21% compared to the same period in 2022. Related Record Label Market Share Q3 2024: Island Helps Power Republic as Interscope Makes Big Push 10/08/2024 “Latin music in the US continues to break through and reach new heights, now providing nearly 8% of t

Independent music continues to drive innovation, with advocacy groups like the American Association of Independent Music (A2IM) leading the charge. A mid-year report by Luminate shows a 15% growth in on-demand audio streaming in 2023, with indie artists gaining market share. Indie musicians made up 62.1% of artists with 1-10 million U.S. streams in early 2024. However, A2IM President Richard James Burgess notes that mid-level artists are still struggling, especially with touring. New legislation, including the CREATE Art Act, aims to support emerging artists with federal grants, while A2IM continues to advocate for indie musicians on issues like AI and fair ticketing. https://lnkd.in/gRKXqTUu #A2IM #IndieMusic