Harri Brown’s Post

Just watched Deadpool & Wolverine (you should too) and IMHO, here are some key takeaways without spoilers: 1. Know your audience: Deadpool is clear on which audience it’s targeting. This is evident from the choice of music in the opening scene (hint: it features Justin Timberlake) and throughout the movie. 2. Give the audience exactly what they want: After defining your target audience, understand their needs and serve it to them on a silver platter. 3. Say it as it is: Deadpool says what everyone else thinks (i.e: Marvel’s downward spiral after Endgame). Often in corporate settings, we’re too afraid to voice out the truth, so we may end up chasing pointless projects that everyone knows won’t work but pursue anyway just to keep a job. 4. Leverage on heritage: Create emotional connections through nostalgia by celebrating legacy and paying homage to the past (hint: Wolverine’s classic yellow suit) Any more you can think of? All in all, Ryan Reynolds is pure genius. But Hugh Jackman is a legend. Logan > 3 Deadpools combined 💘🔫 P/S: The attention to detail is microscopic. I think I heard a brief sound from ‘The Greatest Showman’

Say hello to the coolest brothers in town – or should I say, in the color palette? Meet Hue, Saturation, and Brightness Jackman. Each one has a vibe of his own, don't they? In the social media world, these guys are like the unsung heroes behind a killer post. Need to spice up your digital game? Let’s chat. #BrandPersonality #SocialMediaVibes #MakeItPop #JaNiceMedia"

This is actually really useful.

Imagine harnessing the magic of Hogwarts, the thrill of the Avengers assembling, or the nostalgia of Friends’" Central Perk in your marketing strategy. Incorporating pop culture into your marketing strategy can be a powerful tool to reach, engage and connect with your audience. Pop culture, encompassing music, movies, television shows, fashion, memes, and social media trends, offers a shared language and common ground that can resonate deeply with consumers. In our latest “The Drop” why and how you can leverage pop culture effectively. https://lnkd.in/dQ8AZDMf #thedrop

The brands that do the best on social media nowadays are the ones that can connect with their audience on an emotional level. This is one of the big reasons why The Fellas Studios pages do so well on social media... people get to see everything, the good AND the bad. Sure, some people might say you're sharing too much. But what you’re doing is letting people in on your story, and when people are invested in your story, they’re also invested in your company. They feel like they’re part of the journey. You’re also showing future employees what it's like to be part of the team, and painting a clear picture of what they can expect. You’d be shocked at how much business this drives. People want to work with you, and be a part of what you’re building because you’re showing them exactly what you’re about.

Even behind the scenes, we're as fierce and dedicated as Wolverine! 💪 Ready to slice through the digital noise and create content that resonates? And yes, we’re totally referencing the new Deadpool and Wolverine movie - because like that iconic duo, we believe in unstoppable partnerships. Ready to team up? 💥 Visit our website - digitalninja.co.za #DigitalNinja #DigitalMarketing #DeadpoolAndWolverine

Lay's Chips Scores with Witty Ad Craving the perfect game-day snack? Lay's chips taps into this insight with a humorous ad featuring football legends David Beckham and Thierry Henry. The ad cleverly positions Lay's as an essential part of the game watching experience. The ad's humor revolves around a woman's mock-crisis when she discovers Thierry Henry has polished off all the Lay's. Her dramatic quest to find a replacement friend with Lay's chips emphasizes the playful association between the brand and enjoyable game days. Lay's leverages the power of celebrities to target football fans. David Beckham and Thierry Henry's presence instantly resonates with viewers, making the scenario relatable. The ad's success lies in its use of humor and AIDA principles. It grabs attention with a relatable situation (no chips!) Keeps viewers engaged with the woman's quest (Interest) Subtly positions Lay's as essential for an enjoyable game day (Desire). By cleverly using humor and celebrities, this Lay's ad scores a touchdown, leaving viewers with a positive association between Lay's chips and game day fun. #Lay's #Advertising #Entertaining

IT'S BEEN 15 YEARS TODAY SINCE DISNEY CHANNEL AIRED THIS:  https://lnkd.in/gnw8seRq Kudos to Disney Channels' Social Media team to jump on this viral video with today’s date (11/16/23) mentioned exactly 15 years ago! It’s fascinating to see how quickly things age and also interesting how it can be used and referenced today in Marketing and Social Media. #disney #socialmediamarketing #capsule #viralvideo #viralmarketing #millennials

As #DeadpoolAndWolverine soared past $1B in box office, we dive into the numbers behind its colossal audience. Check out the infographic below to uncover the stand-out traits of the fans who made this blockbuster a success. #Movies #MovieMarketing #MovieInsights #AudienceInsights #FilmInsights Marvel Studios

Day 1 - Highlight of AdWeek Learnings: The Coca-Cola Company 🤝 Marvel Entertainment ( ⏯ WATCH THE VIDEO) and keep reading below 👇🏼👇🏼👇🏼 Three words I heard on repeat during yesterday's sessions: 1️⃣ Authenticity 2️⃣ Audience 3️⃣ Intention TLDR: If you know who your direct (and indirect!) audiences are and don't operate from a place of authenticity (forcing/trend-hopping) your intention becomes covered in mud, hard to read and even harder to follow... more the less trust. What does this mean? It's not news that knowing your audience is key. Data, tech, insights and positions are dedicated to figuring this out and providing guidance. 🌟 According to an interview with The Walt Disney Company: 🌟 “Coca-Cola has a long history with Disney, and it’s exciting to have a relationship that encourages and enables us to continue to push ourselves and our relationship to new heights creatively,” said Islam ElDessouky, Global Head of Creative Strategy and Content for Coca-Cola. “This latest collaboration with Marvel allows us to tap into the legacy and affinity for both brands to deliver consumers new and unexpected experiences.” Why was this partnership so wildly effective and impactful? 🔥Two reasons🔥 💡Internal Collaboration💡 - Having leadership "Let It Breathe" (similarly what Islam is saying above and exactly what Christopher Lisciandro said yesterday -- and they weren't even in the same room -- THAT is cohesion!) 👉🏼👉🏼 When you are working with this many IP's and heavy hitters behind Coca-Cola, Disney and Marvel -- there are a lot of approval processes involved. This campaign never would have happened if there wasn't mutual TRUST. 💡Audience Consideration💡 - “Like a love letter to fans and comic stores”  - Being 10000% dedicated, immersed, educated, passionate, centered around the Marvel world and their HIGHLY dedicated fan base. - Intensely CLEAR around the intention of the collaboration. 👉🏼👉🏼 When you work through the lens of celebrating the fans, you deliver the utmost authentic story that resonates without hesitation. 🔋🔋🔋🔋 The takeaway here is how your INTENT intertwines with your STORYTELLING must be evergreen; equal parts passion and innovation. Or as The Clios put it -- "immersive storytelling powers the collab", and this nugget is KING. ^^ If you're new here -- I talk about effective storytelling A LOT. That's because buying behaviors result from the consumer journey you provide. Purchasing power harnesses emotional brand loyalty and companies must tap into this to remain not just relevant, but LOVED. 🔥 That's the power of brand affinity 🔥 Photos/Info: The Walt Disney Company, ADWEEK, The Coca-Cola Company, WPP, The Clios, dentsu, Publicis Groupe, OMG23 #creativecommunity #advertising #creativeadvertising #marketing #adweek #campaign #partnershipmarketing #disney #cocacola #marvel #brandstrategy #storytelling