The Harris Poll’s Post

Snap Inc.'s global campaign, "Less Social Media. More Snapchat.", highlights Snapchat's ability to foster connections and connect loved ones. The campaign also seeks to distance the app from the social media giants. Did Snapchat's campaign resonate with Gen Z consumers? Download our case study to find out! https://bit.ly/3BXCyPr

We are excited to announce the launch of The Harris Poll in Canada with our first-ever Canadian edition of the Corporate Reputation Quotient® (RQ®) study. The Harris Poll Canada 50, in partnership with Canadian Business, is based on over 5,500 interviews, offering a comprehensive ranking of how the "most visible" companies in Canada are perceived by the public. While this is the first year the study has run in Canada, it has been running in the U.S. for 25 years. The Harris Poll RQ® Study is a trusted ranking of the reputation of the companies most on the minds of Canadians using a framework Harris has used since 1999. https://lnkd.in/gPmbX4-4 Inside the survey: https://lnkd.in/gyu9fwJt

In June, Spotify released their global marketing campaign celebrating the platform's unparalleled ability to personalize each user's listening experience. “My Spotify” launched around the same time that Spotify increased the price of a premium subscription for both US and UK users. Was "My Spotify" able to boost consumer sentiment among Gen Z adults in both the US and the UK? Download our case study to find out! https://bit.ly/3TXV54E

Today, the National Action Alliance for Suicide Prevention, American Foundation for Suicide Prevention, and Suicide Prevention Resource Center released new data from their biennial poll on perceptions of mental health and suicide prevention conducted by The Harris Poll. The data reinforces the urgent need to make #SuicidePrevention a national priority. Learn more: https://lnkd.in/gWafSS3t

In August, the European Union’s Artificial Intelligence Act (EU’s AI Act) took effect in Germany and within all other EU Member States, offering the first comprehensive structure for AI regulation anywhere in the world. While German companies work to ensure that their AI technology works within the EU’s new regulations, we are taking a closer look at what German consumers think about AI. We also provide a cross-cultural analysis, exploring how German, British, and American AI perceptions differ. Download the report now for insights: https://hubs.li/Q02Rp1PN0

As the electric vehicle (EV) market expands, American-owned Tesla looks to penetrate the German EV market. However, German consumers show a strong preference for their own automotive manufacturers. Using data from QuestBrand by The Harris Poll, we examined Tesla’s uphill climb to increase sales in Germany. Download our case study to learn more: https://hubs.li/Q02Rn-r60