A tip for choosing the right freelancers for your creative project: Most talented independent creatives like graphic designers, photographers and animators will have, to an extent, their own unique style. It's this edge and personal flair which makes their work powerful and emotive. But it also means that not every creative will be right for every brand. A mistake I often see companies making is... Thinking that a 'good designer' or 'good photographer' will be right for any project. But what's more important is having a clear idea of the creative direction for your brand and your project, then MATCHING creatives that authentically align with that direction. The results will be much better. ---- I help sports, fashion & lifestyle brands with photoshoots & identity upgrades so they can stand out online and drive sales sustainably.
one plus one can be greater than two...
This is so true. I don't do animation, and you wouldn't want me to. Doesn't keep clients from thinking I can do it, just because I have the CC suit.
totally agreed, finding someone who is in that space and connects with your passion often leads to stronger results.
Agreed Harry. A good fit is essential for any partnership
I agree. Great tip!
Brand first, not skill first? I like that
I learned this lesson! Not all creatives will be a good fit for what your trying to create!!
The Growth Guru, Father of Daughters, Windsurfing Ice Bath Guy. Helping Local Business Owners to Make More, Grow More, Live More
10moCompletely agree Harry McInley. Important to choose wisely and Gina Herrera makes a good point, finding someone who you have a connection with really helps