Harry Salmons’ Post

Bringing a brand's vision to life at JUMPINGGOOSE is more than just business—it's pure passion. Aditi, our Growth Specialist, shares her experience of how we recently pitched for an upcoming sportswear brand by a prominent celebrity. 🌟 In just 72 thrilling hours ⏱️, our entire team—strategy, communication, production, and fashion—came together, aligning on one brilliant idea 💡. From reading about the launch 📚 to reaching out to the founders 📞 to crafting the brand story ✍️, it was a whirlwind of excitement. The result? A pitch presentation that turned into an engaging discussion with the clients. It’s moments like these that remind us why we love what we do. ❤️ (Brand Vision, Creative Agency, Brand Strategy, Pitch Presentation, Team Collaboration, Sportswear Branding, Celebrity Brand, Creative Process, Growth Specialist, Brand Storytelling) #BrandBuilding #creativeagency #teamworkmakesthedreamwork #PitchPerfect #passionfordesign #brandstrategy #pitch #sportswear #FashionInnovation #growthmindset #ClientSuccess #agencylife #behindthescenes #Teamwork #creativeprocess #VisionToReality #pitching #celebrity #PassionForExcellence #logo #brandstorytelling #Strategies

Brand Collaborations as the New Pillars of Growth We’re living in an era where brands are redefined not just by their offerings but by the stories they tell and the cultures they nurture, 2023 has witnessed a groundbreaking wave of brand collaborations. It’s clear that these partnerships are less about products and more about the collective identity they forge. Just look at the top collaborations of 2023 highlighted in Highsnobiety ‘s latest infographic. From Louis Vuitton x Yayoi Kusama to Levi's x Crocs, these brands have transcended traditional boundaries to create something that resonates with a lifestyle, not just a consumer need. Take the fusion of high fashion with digital art, or the blend of streetwear with luxury – each collaboration tells a story that captivates a community. It’s not solely the quality of the product that counts but the narrative thread that weaves these brands into the fabric of culture. And as these collaborative efforts become more inventive, the message is clear: success lies in the synergy of authenticity and strategic partnership, all amplified by social media’s connective power. As we applaud the innovation of these brands, let’s ponder on how we can apply these lessons to our branding strategies. How can we enhance our brand’s narrative through collaboration? How do these alliances echo the shift in consumer identity and community? Let’s discuss your top picks and what makes them stand out. #BrandCollaborations #InnovationInBranding #StrategicPartnerships #DigitalAgeCulture #SocialMediaImpact #balenciaga #lv #brandcollabs #norokocharyan

Make Friends to Make Billions. Crocs is a master of collaborations and co-branding. It is also a highly profitable brand. Its profit margin (26%) is equal to that of the luxury goods giant LVMH Moët Hennessy—Louis Vuitton. In 2016, the brand's sales were sinking, but there was one bright spot—its limited-edition collaboration with luxury designer Christopher Kane. Fast forward to today, Crocs engages in a wide range of collaborations, appealing to various consumer segments: • 𝐇𝐢𝐠𝐡-𝐟𝐚𝐬𝐡𝐢𝐨𝐧 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬: Collaborations with brands like Balenciaga have given Crocs a surprising fashion edge. • 𝐂𝐞𝐥𝐞𝐛𝐫𝐢𝐭𝐲 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧𝐬: Partnerships with stars like Justin Bieber, Post Malone, and Bad Bunny have brought Crocs into the limelight. • 𝐏𝐨𝐩 𝐜𝐮𝐥𝐭𝐮𝐫𝐞 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧𝐬: From KFC to South Park and Barbie, Crocs' limited editions have created buzz and excitement. • 𝐊𝐢𝐝-𝐟𝐫𝐢𝐞𝐧𝐝𝐥𝐲 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧𝐬: Disney, Nickelodeon, and SpongeBob SquarePants collaborations have made Crocs a hit with younger audiences. The company saw a 93% increase in revenue from Q2 2020 to Q2 2021, during which they released over two dozen collaborations. Brands often struggle to keep up with customers' need for novelty. Collaboration is a powerful strategy for attracting diverse customer segments without exhausting internal resources. Brands like Crocs, Stanley Cups, Gentle Monster & Uniqlo regularly find collaborators to co-create new editions of their core products. Coincidentally, they're also wildly popular with youngsters. What other brands do you think have nailed the art of collaboration? Drop your thoughts below! #marketing #cobranding #strategy

👟💥 Exciting News in the Sneaker Industry! 💥👟 Industry-Shaping Collaborations are revolutionizing the world of sneakers, bringing together the best of creativity, innovation, and style. From iconic brands partnering with top designers to collaborations between athletes and fashion houses, these partnerships are setting new trends and pushing boundaries. The fusion of different perspectives and expertise is creating sneakers that not only look amazing but also perform at the highest level. These collaborations are not just about creating a shoe; they are about creating a statement piece that tells a unique story and resonates with sneakerheads around the globe. Stay tuned as we continue to witness the evolution of the sneaker industry through these game-changing collaborations. Which collaboration are you most excited about? Share your thoughts in the comments below! 👟✨ #SneakerCollabs #IndustryInnovation #FashionForward

🔥 Exciting News in the Sneaker World! 🔥 Industry-Shaping Collaborations have been taking the sneaker world by storm, bringing together the best of fashion, sports, and creativity. From iconic brands partnering up to create limited edition releases to unexpected collaborations that push the boundaries of design, these partnerships are truly reshaping the industry. Whether it's a high-profile collaboration between two powerhouse brands or a unique partnership that brings together different creative minds, the sneaker community is constantly buzzing with anticipation for what's next. What's your favorite industry-shaping collaboration that has made waves in the sneaker world? Share in the comments below and let's celebrate the creativity and innovation that these collaborations bring to the table! 👟💫 #SneakerCollaborations #IndustryShaping #SneakerCulture #Innovation #Creativity

👟🌟 Collaborations That Shaped the Sneaker Industry 🌟👟 From iconic partnerships to innovative designs, collaborations have played a significant role in shaping the sneaker industry as we know it today. Brands joining forces with athletes, musicians, artists, and even other brands have resulted in some of the most sought-after and culturally significant sneakers in history. Think about the Air Jordan line, a collaboration between Nike and basketball legend Michael Jordan that revolutionized the sneaker game forever. Or the Adidas Yeezy line, a collaboration between Adidas and Kanye West that continues to push boundaries and set trends in the industry. These collaborations not only bring together unique perspectives and creativity but also create a sense of exclusivity and desirability that resonates with sneakerheads worldwide. They have paved the way for limited-edition releases, hype drops, and a thriving resale market that has taken the sneaker industry to new heights. As we look back on the collaborations that have shaped

Unforgettable Brand Collaborations💞 As someone who absolutely loves being part of the industry, I'm always thrilled to see what new and exciting partnerships brands come up with! These collaborations not only redefine industry standards but also spark #creativity and #innovation in unexpected ways. Here are some of my all-time favorite #brand #partnerships: Nike x Off-White: Who knew sneakers could be this stylish? #Nike teamed up with fashion icon Virgil Abloh's Off-White label to bring some serious street cred to athletic wear. With their killer designs and limited editions, they've totally changed the sneaker scene! Starbucks x Spotify: I am a #Starbucks kinda girl, iced caramel macchiato please! Mixing #music with coffee? Count me in! Starbucks and Spotify's partnership brought personalized playlists to the café experience, making every sip of coffee even more enjoyable with the perfect soundtrack. adidas x Beyoncé: Beyoncé + Adidas = 🔥. The queen herself joined forces with #Adidas to launch Ivy Park, a collection of #athleisure wear that's all about empowering women to slay in style. Talk about a #global sensation! ColourPop x Barbie: ColourPop Cosmetics collaborated with Mattel's #Barbie in 2021 to release a nostalgic #makeup collection celebrating the iconic doll's 60th anniversary. Think vibrant eyeshadows, lipsticks, and highlighters channelling Barbie's classic glam vibe. It was definitely tapping into that nostalgic Barbie charm. Gucci x BALENCIAGA: #Luxury fashion houses #Gucci and #Balenciaga surprised the industry with a collaborative collection. The collection, Designed by Gucci's creative genius, Alessandro Michele, it was all about merging the best of both brands into one hot lineup of #clothes, #accessories, and kicks that everyone wanted to get their hands on. I can't wait to see what other exciting brand partnerships will emerge. With so much creativity and innovation in the industry, the possibilities are endless! What brand collaborations are you most excited to see this year?💫

20 Days 20 Brand Collaboration Stories: Day 1 ft. Uniqlo Welcome to Day 1 of our "20 Days 20 Brand Collaboration Stories" series! We're kicking things off with the iconic Uniqlo, a brand that's not just known for its minimalist style and quality essentials but also for its game-changing brand collaborations that have taken the fashion world by storm. Uniqlo's journey in brand licensing collaborations is a masterclass in how partnerships can elevate a brand's identity. One of the most talked-about collaborations is with British designer JW Anderson. This partnership brought together Uniqlo's clean and functional aesthetics with Anderson's unique and innovative design approach. The result? A series of collections that seamlessly blend tradition with modernity, offering fashion that is not just stylish but also incredibly wearable. This collaboration allowed Uniqlo to tap into a new demographic, appealing to fashion-forward consumers while staying true to its core values of simplicity and quality. But that’s not all. Uniqlo made headlines globally with its partnership with tennis legend Roger Federer. In 2018, Uniqlo signed Federer to a ten-year, $300 million deal, making him the global ambassador of the brand. This collaboration wasn’t just about sportswear; it was about embodying the brand’s philosophy of LifeWear—clothing designed to make life better for everyone, everywhere. Federer’s association with Uniqlo brought a new level of prestige and global recognition to the brand, cementing its position not just as a retailer but as a lifestyle brand. These collaborations are just a glimpse of how Uniqlo has mastered the art of brand licensing to redefine itself in the global market. Through strategic partnerships, Uniqlo has managed to stay relevant, innovative, and ahead of the curve in the ever-evolving fashion industry. Stay tuned as we explore more brand stories in the coming days! Which brand’s collaboration story would you like us to cover next? Drop your suggestions in the comments below! 👇 UNIQLO #20Days20Brands #BrandCollaboration #Uniqlo #JWAnderson #RogerFederer #FashionInnovation #LifeWear #BrandStory #CollaborationSuccess

One of many standout moments from this year’s D-Congress where we were graced by international stars on our main stage. Like this two stars - Malin Palsson, VP Digital at Supreme, interwieved by Cassell A. Ferere, Fashion and Editorial contributer at Forbes. Their discussion on collaboration and branding eclipsed all of the sessions at the main stage I witnessed at the NRF Big Show in New York earlier this year. The dialogue delved into the essence of brand collaborations in today's digital landscape. They explored the delicate balance between capitalizing on viral moments and remaining true to brand identity, with references to notable collaborations like Prada and Adidas. The key takeaway? The importance of creating unique partnerships that speak to both brands' audiences while staying authentic to one's brand ethos. Malin Pålsson emphasized the challenge of maintaining uniqueness in collaborations, given their prevalence in the industry. She suggested a strategic shift towards more niche and meaningful collaborations that may not have the widespread recognition of larger partnerships but are likely to build a more dedicated and loyal customer base. Watch the full interview and all other sessions at this year's D-Congress here: https://lnkd.in/de8a79Cb Svensk Handel #dcongress

🎯 SneakerxCollaborating, « finding new perspectives to think outside the box.» 📈 »to mix different visions X different worlds together to make something exciting and New. » 🌟 »collaborations are compelling because they offer conceptual ideas in a more mass framework. » 💡 »It’s easier for customers to relate to a pair of shoes than to a tailored coat that uses three different materials and has a strange shoulder,”. ✅ « staggered release dates helps to bring energy and attract customers at different times throughout the year. « #collectables #brandstrategy #customerbehavior #fashionbusiness #marketing #sneakers #learningandevelopment