Harry LEVY’s Post

Just when you thought you had digital advertising figured out, Google throws a curveball! In a surprising turn of events, Google has announced that it will retain third-party cookies in its Chrome browser, deviating from its previous plans to phase them out. Initially set to end by late 2023, this timeline was extended to 2024, with new tracking technologies promised as replacements. This recent decision has provided digital advertisers with immediate relief and signals a strategic adjustment. Our Co-Founder and CEO, Manas Gulati, shared his insights on this decision in a recent story with Social Samosa, highlighting the need for a balanced approach to privacy and targeted advertising. Check out the link below to read more and share your thoughts in the comments! https://lnkd.in/gQrzMggB #Google #DigitalMarketing #Privacy #Ads #MarketingInsights #AdTech #ThirdPartyCookies

🚨 Major Update in Digital Advertising! 🚨 After four years of efforts and deliberations, Google has decided to keep cookies in its Chrome browser. This marks a significant reversal from their initial plan to eliminate these tracking technologies by 2022. Here are three key takeaways from this development: 🔹Impact on Advertising: The decision to retain cookies means that advertisers can continue leveraging this familiar tool for targeted ads. This provides much-needed stability and continuity in digital marketing strategies, allowing us to maintain precision in ad targeting and measurement. 🔹UK Regulations: The role of UK regulators has been pivotal in this decision. Their investigation into the potential anti-competitive effects of Google’s proposed cookie replacements has led to a more balanced approach. Google’s commitment to collaborating with the Information Commissioner’s Office ensures that regulatory oversight will continue to shape a fair digital advertising landscape. 🔹Elevating User Choice: Google’s updated approach now emphasizes user choice. By presenting users with a prompt to decide whether to enable or disable cookies, Google is prioritising transparency and user control over their online privacy. This shift underscores the importance of putting users at the heart of our strategies. it’s crucial for us in the advertising industry to adapt and innovate within this evolving framework. ➡️ Moving forward: This decision highlights the need for ongoing dialogue between advertisers, regulators, and tech giants to ensure that we balance effective marketing practices with consumer privacy rights. Let’s stay agile and continue to focus on creating meaningful, respectful, and privacy-conscious advertising experiences! #DigitalMarketing #Advertising #Privacy #Cookies #Google #UKRegulations #UserChoice Excellent article from Patience Haggin at The Wall Street Journal

Google's Policy Shift: A New Era for Digital Advertising Google's recent announcement regarding #thirdparty cookies has sent ripples through the digital advertising industry. Rather than eliminating these cookies entirely, as initially planned, Google has opted for a more user-centric approach. The company will introduce a new framework that empowers users to exercise greater control over their privacy settings across Google's search products. This strategic pivot represents a significant departure from the original trajectory and is expected to have profound implications for the #advertising ecosystem. By granting users more agency over their data, #Google aims to address growing privacy concerns while also seeking to balance the interests of advertisers and publishers. The industry is now faced with the challenge of adapting to this new landscape and exploring alternative strategies for targeted advertising. #Privacy #Consent

Surprise! Google just hit the pause button on their plan to ditch tracking cookies in Chrome 😲 While Google was planning to phase out cookies entirely, they will now introduce a system where users can choose their own tracking preferences. This decision comes after concerns from regulators and advertisers about the impact on user privacy and the digital advertising industry. This means advertisers still need a new game plan. Can they win you over without following you around the web? 🤔 But the question remains: is this a true win for user privacy? Interestingly, early results suggest that non-cookie-based advertising can still be successful. Tests showed a significant boost in ROI and sales metrics (around 90%) compared to traditional remarketing methods (only 55% recovery) 📈📉 Looks like third-party cookies might get a reprieve for now... but for how long? 🍪 #Google #Privacy #Cookies #DigitalAdvertising #Marketing #TechNews

Google’s decision to retain third-party cookies in Chrome has left many marketers rethinking their strategies. Despite this reversal, the shift towards first-party data and privacy-focused alternatives continues. Discover the implications for digital advertising and how the industry is adapting. #MarTech #DigitalMarketing #Advertising #Privacy

With only a handful of basic advertising use cases deemed feasible, questions are arising about the future of digital advertising and the role of tech giants like Google. Is it time for Google to loosen its grip on the adtech market and embrace alternative solutions for a more open web? Join the conversation and discover why industry experts are calling for greater transparency, choice, and competition in the digital advertising landscape. It's time to explore the possibilities beyond tracking cookies and pave the way for a more sustainable, privacy-centric future. Read more in this month’s Spotlight, our monthly newsletter and subscribe on our website. https://lnkd.in/g2VekP-4 #sandbox #googlesandbox #cookies #privacy #digitalprivacy #dataprivacy #ads #advertising #marketing #digitalmarketing #google

🚨 What does Google's latest decision mean for marketers? 🍪 After years of delays, Google announced it will not replace third-party cookies in Chrome. Initially planned to end support by early 2022, the shift has been postponed multiple times to address the needs of users, publishers, and advertisers. Third-party cookies have been a cornerstone of digital advertising, enabling cross-site tracking and targeted ads. Google's “Privacy Sandbox” initiative aimed to find privacy-conscious alternatives like the "Federated Learning of Cohorts" (FLoC), which groups users based on browsing behaviors rather than individual IDs. Despite progress, #Google recognized the need for more time and feedback from advertisers and regulators. The company now plans to introduce a new Chrome experience, offering users informed choices about their browsing data. This update underscores the ongoing evolution in our industry. Marketers must stay agile, exploring new targeting strategies while ensuring compliance with emerging privacy standards. More in the article linked below 👇 #DigitalMarketing #PrivacyFirst #AdTech #Marketing

Great news for companies and consumers alike. Companies benefit from the continuation of accurately targeting their ideal customers, ensuring their advertising investments are not wasted. Meanwhile, the years of preparation for a 'cookieless' world support consumers' privacy. If you're wondering what this means for your company's awareness, I encourage you to connect with our team at 2060 Digital. #Google #Cookies #DigitalMarketing #advertising #privacy

A dash of BamNews this week from Richard, as Google announces it is no longer removing third-party cookies from Chrome 🍪👇 These cookies help track user behaviour across sites, enabling targeted, personalised ads. Google originally announced the removal of third-party cookies to enhance privacy, just like Safari and Firefox have, except... Google has spent the last four years delaying this process due to challenges in finding effective alternatives. Interestingly, this decision comes amid ongoing lawsuits Google faces over its advertising practices. These lawsuits are centred around how Google’s dominance in digital advertising is anticompetitive, and Google's proposed solution to third-party cookies may have only made these claims worse. Team Bamboo keeps its clients up to date with the latest developments at Google, and how it impacts our marketing efforts. Read our blog covering the recent additions of AI Overviews to Google Search: https://lnkd.in/eG9nR_95 #Marketing #Advertising #GoogleUpdate #DigitalMarketing #Privacy

🤯 Google has announced it will not be phasing out third-party cookies for advertisers as previously planned. While this is fantastic news for publishers, it's quite surprising coming from Google. Just a few months ago, the tech giant was steadfast in its plan to transition to a more privacy-focused web without third-party cookies. This sudden reversal raises questions about the evolving landscape of digital privacy and advertising. 💰 #AdTech #DigitalAdvertising #Cookies #Publishing #Google #Marfeel