harshavarthan Mohandoss’ Post

Here's some interesting news in the world of #marketing and #communications. The PESO model has been refreshed to better align with the evolving landscape of our industry. Learn more about the changes and how they may affect your #mediastrategy in this insightful article from Spin Sucks and Gini Dietrich. Click the link to read the full article: https://lnkd.in/gDiAambD.     #communicationstrategy #PESOmodel #healthcaremarketing #healthcarecomms #WednesdayWisdom 

PR isn’t a magic trick, there’s no wand, no spell, just smart strategy. You can’t toss out buzzwords and expect the media to bite. It’s about uncovering the why behind your message and aligning it with the how and where. The key is tailoring your narrative to fit each media outlet's focus, ensuring your story cuts through the noise and lands every time. Today, PR is data-driven and seamlessly integrated with marketing, SEO, branding, and digital strategy. It’s no longer just about pushing out a press release, it’s about creating a cohesive, multi-channel narrative that connects at every touchpoint. To capture attention, PR needs to build curiosity, spark conversations, and create experiences that matter. It’s about making people feel, not just listen. Stop waiting for ‘viral.’ Start planning for impact. Stop chasing headlines. Start building relationships. #PRTruths #NoMoreBuzzwords #StrategicStorytelling

Did Daylight Savings hit you hard? Just because you’re tired doesn’t mean your marketing has to be. Here are three ways to revitalize your marketing efforts: 1. Storytelling Campaigns: Use storytelling to humanize your brand and forge deeper connections with your customers. 2. Omni-channel Approach: Expand your marketing presence across multiple channels such as social media, email marketing, content marketing, and offline channels like events or direct mail.  3. Data-Driven Optimization: Utilize data analytics to gain insights that help you optimize your marketing strategies and personalize content.

In digital marketing, success is a team effort. From strategists to content creators, every role is crucial in crafting campaigns that resonate and achieve results. Together, we create impactful stories and drive growth. 🚀💡🤝 #QuoteOfTheWeek #Teamwork #DigitalMarketing #SteveJobs #MarketingExcellence

Marketing says, “Buy what we sell.” PR says, “Get to know us.” They are two sides of the trust-building coin. And the right PR plan puts your message in trusted media outlets, giving your marketing team content for: 1. Email newsletters, to increase open and click-through rates. 2. Website content, to increase SEO and improve user experience. 3. Social media posts, to increase followings, engagements, and clicks. 4. Presentations, reports, and handouts for third-party validation of your claims. Most companies know the value of marketing. How can PR make your content pop in the right places to reach the right people, and make your marketing even better? #PublicRelations #MarketingStrategy #PR #Marketing

Navigate the digital landscape with precision! 🚀 Digital marketing isn't just a trend; it's a strategic powerhouse. 💡✨ Discover the difference with targeted reach, real-time analytics, and interactive communication. Ready to elevate your brand? Explore the possibilities at www.virprosolutions.com! #VirtualAssistants #VirProVASolutions #VentureThroughPossibilities

🌟 Elevate Your Social Media with the Content Batching Strategy 🌟 "Instead of spending an hour planning, developing, and posting a single Instagram post, you'll spend one batch of time composing a whole week's worth of posts.” - Plann Content batching helps with time management and boosts productivity. It's about crafting a tapestry of content - from tweets to stories, posts to pins - each designed to resonate with your audience. Follow the three pivotal steps of content batching: Strategy, Research, and Creation. Strategy: Define your objectives. Who are you reaching? What's your story? Where and when will it be shared? Why will it resonate? How will it help? Research: Get into topics that pique interest. Document content ideas that align with your strategic goals. Search trends, ensuring you stay ahead of the curve. Creation: This is where your ideas take flight. Craft compelling copy, design striking visuals, record engaging videos, and curate images that capture your brand's essence. By batching content, you can efficiently plan out your efforts, ensuring each piece is optimized for engagement and designed for success. Like our content? Join our #Marketing101 Facebook Group and dive into more tools, tips, and tricks to take your brand to the next level. Join now: https://lnkd.in/eG7p-Qre #ContentBatching #EfficiencyInMarketing #SocialMediaStrategy #ContentCreation #MarketingEfficiency #DigitalMarketingTips #StrategicContent #KR1STNAMedia

Marketers & Communicators, this is worth a read. My favorite update to the PESO model "The biggest shift is in what happens when you use all four media types together, in a cohesive and integrated program: experience, expertise, authority, and trust, or E-E-A-T. " Thank you Gini Dietrich, CEO, Founder of #SpinSucks #marketing #advertising #digital

Marketing says, “Buy what we sell.” PR says, “Get to know us.” They are two sides of the trust-building coin. And the right PR plan puts your message in trusted media outlets, giving your marketing team content for: 1. Email newsletters, to increase open and click-through rates. 2. Website content, to increase SEO and improve user experience. 3. Social media posts, to increase followings, engagements, and clicks. 4. Presentations, reports, and handouts for third-party validation of your claims. Most companies know the value of marketing. How can PR make your content pop in the right places to reach the right people, and make your marketing even better? #PublicRelations #MarketingStrategy #PR #Marketing

Unlock the power of a robust digital marketing strategy with Social+! 📱 From inception to execution, we understand the vital role strategy plays in achieving online success. Trust our team of seasoned experts to guide you through every step, crafting tailored solutions that drive real results. Let's elevate your brand together, contact us today!  https://social-plus.media/ #SocialPlusNE #DigitalMarketing #Strategy #StrategyPlanning