Niches are highly attractive target groups for DMOs! But niches also mean comparatively high effort, and supposedly low value creation. But the opposite is true: Little competition and high margins for the service providers. The only thing is that it takes special know-how, which you usually don't have as a DMO. That's why, as a platform, we make sure that we also include niche activities in the Alliance of Officials. We take care of alpine sports that potentially involve greater risk, together with professionals such as mountain guides and alpine clubs. For climbing, we work with the world's most competent platform, theCrag.com. Wouldn't it be great if you could get everything in one place as a tourist? At Outdooractive, we are the only outdoor platform in the world that includes all outdoor activities. We work hard with many specialists to make sure that in addition to the standard activities of hiking and biking, all the less popular activities are also mapped. This means that #destinations can also serve niche target groups.
That is 100% true! Besides, the history of (outdoor) sports has clearly shown that yesterday's niches are often tomorrow's mainstream. So get ahead of the curve and invest in the trends of the future today.
It's wonderful that niche sports are being taken into account.
very good solution
Director IP Management Training CEIPI | Chairman DIN77006 | Director Research Programms IP Business Academy
1yCongratulations Hartmut Wimmer that is a textbook example of the possibilities of the "long tail" in digitalization to open up markets and satisfy needs that would simply not be accessible without digital possibilities for cost reasons.