We were taught in advertising to never say "we're number 1" even if you are. Act like you've been there before.
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"What you say in advertising is more important than how you say it." - David Ogilvy This timeless wisdom from the advertising legend himself reminds us that substance trumps style. A strong message, delivered clearly and concisely, is the cornerstone of effective advertising. What are your thoughts on this? Share your favorite advertising quotes below!
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THE BEST ADVERTISING IS POSITIVE WORD-OF-MOUTH, BUT NEVER LOSE SIGHT OF THE FACT THAT NEGATIVE EXPERIENCE CAN ALSO BE THE WORST ADVERTISING. Loyal For Life-Service Recovery program. Enroll soon. https://lnkd.in/edcHEUSY
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Founder and Creative Director @ Crow Creative Agency | Award-Winning Creative Director
I recently learned of the passing of Professor John Philip Jones in the Newhouse newsletter. As a freshman, he helped me grasp the connection between the creative craft of advertising and the science of marketing. His classes had a deep impact on my approach to advertising, and his books still sit on my shelf. He was not only a great adman but also a wonderful professor. #Advertising #Marketing #ProfessorJones #NewhouseNewsletter
I make things work that are suppose to work but don't work for people who don't know how they work. I am Digital MacGyver.
4moLove it, guess I should stop calling myself Captain Awsome around my clients. Nah...got to set the right expectations. :-)