Hassell’s Post

In 2025, physical retail is taking on a whole new vibe with the rise of mobile pop-up stores. As consumers seek hands-on experiences, brands are stepping up with flexible, immersive setups that bring their products directly to the audience. Why Mobile Pop-Ups Are a Game-Changer: • Try Before You Buy: Unlike online shopping, these stores let customers feel, try, and truly connect with products. • Memorable Experiences: They’re not just about sales—they’re about building lasting brand relationships. • On-the-Go Cool Factor: Perfect for exclusive drops, trending collabs, and unforgettable moments. #RetailInnovation #PopUpStores #ExperientialMarketing #FutureOfRetail

Nearly half (45%) of consumers have participated in live shopping events. Gen Z and Millennials are the most engaged, and male consumers are especially active in these events. Brands should focus on consistent, engaging experiences rather than viral success to capitalize on this trend. #iworkforComcast #ECommerce #CustomerExperience #Shopping https://lnkd.in/g2gh4C47

Nearly half (45%) of consumers have participated in live shopping events. Gen Z and Millennials are the most engaged, and male consumers are especially active in these events. Brands should focus on consistent, engaging experiences rather than viral success to capitalize on this trend. #iworkforComcast #ECommerce #CustomerExperience #Shopping https://lnkd.in/gf5akS8H

Nearly half (45%) of consumers have participated in live shopping events. Gen Z and Millennials are the most engaged, and male consumers are especially active in these events. Brands should focus on consistent, engaging experiences rather than viral success to capitalize on this trend. #iworkforComcast #ECommerce #CustomerExperience #Shopping https://lnkd.in/gmNWdZY8

Nearly half (45%) of consumers have participated in live shopping events. Gen Z and Millennials are the most engaged, and male consumers are especially active in these events. Brands should focus on consistent, engaging experiences rather than viral success to capitalize on this trend. #iworkforComcast #ECommerce #CustomerExperience #Shopping https://lnkd.in/gcMjd5a3

Market Share or Market Penetration - the results are in. Last week I asked ‘which is the more important metric to measure when building a successful, sustainable digital commerce business? Personally, I would have said Market Penetration, but the results are split, 46% for each option. For me, Market Share is a competitive metric, that focuses action more on beating a competitor rather than expanding satisfaction and solutions offered to customers and potential customers. Here is an example of what I mean. In the U.K. we have Virgin Media and Sky, two companies that have been fighting over market share for decades. All their marketing is focused on taking customers from their competitors and, as a results, once you are a customer the service, customer service and quality is…..well lacking. In the world of combined broadband and tv it is one or the other, both are expensive, both are more focused on winning the next customer rather than keeping the existing ones. At the same time we have Netflix, Disney+, Prime Video, HBOMax, AppleTV+, Paramount+, Discovery+ and others. Rather than focusing on taking share from each other they instead work on attracting more customers to their service, ignoring whether their target audience also subscribes to any of the other platforms. Great content attracts and retains customers. Market Penetration is the metric. Their marketing is not about ‘them or us’, but rather it focuses on the shows, the entertainment and the convenience of watching what you want when you want. The poll results shows that their is clearly a role for both metrics, but, as customer demographics change towards a predominantly digital generation audience buying across multiple, connected channels, I wonder if focusing more on generating demand, measured through market penetration, is going to be the true indicator of long-term, sustainable digital commerce businesses. #digitalcommerce #ecommerce #cpg #cpgindustry #fmcg #fmcgindustry #customermetrics #metrics #measures #kpis #digitalstrategy #omnichannel

According to Forbes, last-minute holiday shoppers prefer to visit in-store rather than online. And, with 36% of millennials and 42% of Gen X planning to do their shopping 1-2 weeks before the holidays, programmatic DOOH allows advertisers to seamlessly activate campaigns in the moments that matter. Reach consumers in and around malls, shopping centers, and major retailers with our retail DOOH inventory; visit our website to learn more. https://lnkd.in/eNXzK-pb 📸 TouchSource digital urban panels in malls & shopping centers #ooh #retailadvertising #digitaladvertising

Live shopping is revolutionising the retail landscape, merging entertainment with instant purchasing to create immersive consumer experiences. By 2025, the global live shopping market is projected to reach $600 billion, a significant rise from $60 billion in 2020. Key Impacts on Retail by 2025: - Enhanced Consumer Engagement: Live shopping fosters real-time interaction between brands and consumers, building trust and deepening relationships. - Omnichannel Integration: Retailers are refining strategies to provide seamless shopping experiences across platforms, with live shopping playing a pivotal role. - Influencer Collaborations: Brands are partnering with creators to leverage their influence, reshaping retail both on and off social media. As consumer behaviours evolve, integrating live shopping into retail strategies is becoming essential for staying competitive. Embracing this trend can lead to increased sales, stronger brand loyalty, and a more personalised shopping experience. #LiveShopping #RetailInnovation #Ecommerce2025 #ConsumerEngagement

📊 Game-Changing Trends in European Digital Consumer Behavior 🌍💻 As digital ecosystems evolve, European consumers are at the forefront of redefining engagement. Here are three pivotal trends shaping the future of consumer behavior: 📲Omnichannel Mastery: The line between online and offline shopping is blurring. Consumers expect a seamless experience, whether they're browsing in-store and buying online or discovering products on social media and picking them up in-store. Zara’s ‘Store Mode’ in their app allows customers to check in-store stock, reserve fitting rooms, and pick up online orders, seamlessly merging digital and physical shopping. ✨Personalization Revolution: Forget one-size-fits-all. European consumers crave personalized experiences. Thanks to AI and advanced data analytics, brands can now tailor recommendations, content, and communications to individual preferences. Spotify’s ‘Discover Weekly’ playlist uses machine learning to analyze user behavior and preferences, delivering a unique mix of music every week that feels handpicked just for them. 🌍Sustainability Surge: Digital-savvy consumers are more environmentally conscious than ever. They demand transparency and accountability from the brands they support. Patagonia’s online platform offers detailed information about their supply chain and sustainability efforts, reinforcing their commitment to ethical practices and attracting like-minded consumers. Adapting to these trends isn't optional; it's the key to thriving in the digital age. 🌐🚀 #DigitalTrends #ConsumerBehavior #EuropeanMarket