Havas Media Network’s Post

Inflation, rising food costs, and AI-generated budget recipes. It's rare that brands actually have the ability to be 'relatable' to their consumers, but this campaign absolutely nails it! "The Inflation Cookbook" campaign by Dentsu Creative x Food Banks Canada | Banques alimentaires Canada is a great example of the creative way data can be utilised to create a stronger emotional connection with consumers through their everyday, real life struggles. Gen AI beautifully integrates into the app with custom recipe generation aided by #Midjourney visuals that allow the user to truly feel listened to about their specific needs and concerns. Definitely warrants a Gold Media Lion at the #CannesLions2024! #artificialintelligence #digitalmarketing #advertising #generativeai #dataanalytics #inflation

“No Silo, No Solo, No Bozo” - the internal mantra when then-CEO Maurice Lévy kicked off Publicis’ new model in 2016, emphasizing a promise of centralization. 👨💼 At the Cannes Lions of that year two holding company giants, Publicis Groupe and Dentsu, both promised the same thing, streamlining their offering for clients into a unified platform model. 🦁 Ben Smith explores the success of Publicis in the years since in a brilliant article on Semafor this week - ‘All roads run through Paris’: How Publicis got ahead'✍ #canneslions #advertising #publicis #advertisingnews

Some info on the below from the fab Media Trust: 20% of the media, communications and advertising UK workforce are from a working-class background compared to 40% of the UK population. 19% people in the industry attended a fee-paying school which is a significant over representation in the industry, compared to the wider national average of 8% (All in 2023 Census). This lack of representation means talent is going unrecognised and businesses are missing out.  Media Trust and Havas have come together, under the Boost initiative, to help improve social mobility across the industry through a virtual mentoring programme designed to connect Havas (and partners) with future talent, from less socioeconomically advantaged groups, looking for opportunities within the media, creative and advertising industries across Manchester and the North West. Our programme will match 15 mentees with 15 mentors from across Havas Manchester and partners.  Mentees must be based in the North-West, 18+ (no upper age limit), from a working class or less socio-economically advantaged background! No experience is necessary, just a keenness to enter into the world of advertising, and career changers are welcome! 

Why is Havas doing cross-media measurement? 📊 In a new article, Jonas Lundahl, Video & Audio Manager at Havas Danmark, explains how the media agency helps leading coffee and tea company JDE Peet's allocate their media budgets more efficiently using cross-media measurement. In the article, you can learn: 💡 How Havas uses AudienceProject’s cross-media measurement solution to identify individual channels’ performance, make timely adjustments, and report the results after campaigns have ended. 💡 How insights into the total and incremental reach of campaigns help Havas determine the optimal budget allocation and achieve the desired reach across digital channels and TV. Read the full article here: https://lnkd.in/dACFvu5D Emil Gade #partnership #customersuccess #advertising #measurement #crossmedia

Exciting new article out on why one of our media agency partners, Havas Denmark, is doing cross media measurement with AudienceProject.Learn how the media agency helps leading coffee and tea company JDE Peet’s allocate their media budgets more efficiently using cross-media measurement. https://lnkd.in/evgDUzJN? 

Connect fore!

Very happy to have played a very small part in this calling for this to happen, well played B Lab for doing the right thing 👏 I’m a massive advocate for B Corp and a massive advocate for the biggest organisations in (all) industries using the B Impact Assessment ‘tool’ to transform. Yet Havas totally took total liberties here. Having spoken to a number of clients (and employees) of Havas who are rightly shopping about right now - I certainly wouldn’t want to be in their reputational risk or people & culture teams at this moment 👀 And it doesn’t just stop with Havas, network agencies globally are totally under threat. Yes they have size, heritage and media buying power - 🛥️ and can afford a banging boat at Cannes 🛥️ - but if forward leaning clients don’t want to be associated to you because of your client list, and your best talent is jumping ship - surely the best strategic business direction is to take advise from an organisation like Clean Creatives and get your house in order. But what about the stability of employment for existing employees? I can’t imagine the outgoings of a network agencies IT costs, let alone their primo location global offices - but ‘not taking the brief’ doesn’t just protect the agencies reputation - built from hundreds of thousands of hours of brilliant strategic and creative minds collaborating to drive remarkable communications - it also protects the hundreds if not thousands of jobs that will be lost from ‘natural churn’ and clients hitting the eject button. Big news for B Corp, big news for agencies. #Agency #Greenwash #BCorp

Publicis Groupe has posted full-year & Q4 results, saying it is outperforming both ad holding companies & IT consulting peers... #advertising #adagency #advertisingagency #adland #communications #media #mediaagency #mediabuying #creativity #creativeagency #marcomms #marketing Publicis London Publicis Media

Save the date for this upcoming panel conversation with Havas Media Network North America CEO Greg James and Havas New York CEO Sarah Collinson! As consumer attention grows increasingly elusive, how can brands navigate through a sea of distractions to genuinely engage with their audience? Register below: #CannesLions2024 #HavasAtCannes

NEW REPORT | dentsu Global Ad Spend Forecasts May 2024. Uncover how major sports events and new media-tech partnerships are shaping the ad industry. Get all the details in our latest report: https://lnkd.in/e7wmSJSC #AdSpendMay2024