Havas Media Network’s Post

Today marks a significant milestone for Havas as we proudly unveil our new global strategic plan: #Converged. After a decade of our #Together strategy, this new chapter represents a bold step forward for our organization as we further foster global collaboration at Havas and announce significant investments. Within a fast-evolving communications landscape, Converged addresses our clients’ increasing need for cross-functional, fully integrated communications solutions driven by data, technology and AI. It will transform client experience by unlocking the full potential of our capabilities across all markets to offer hyper-personalized and meaningful solutions in real-time. Through our new groupwide Converged Operating System, fusing all our global talent, capabilities, platforms and expertise, we can make the strongest and most meaningful difference to brands and businesses. Within this transformation, one constant remains: strategic and creative excellence sit at the heart of everything we do and drive our success, as well as our clients’ growth. “I couldn’t be more excited about this transformative development for Havas. Aiming at supercharging our positive impact for our clients and contributing to shaping the future of the rapidly changing communications industry, our new Converged strategy will build even more bridges between creativity, media, production, and technology than ever before. We are building a model that is future-thought, agnostic in terms of data and tech partnerships and perfectly interoperable with our clients’ systems, to meet their needs even more swiftly and cost-effectively. Converged is a collective journey, as it marks a further acceleration in our growth journey, representing a cultural shift that will resonate across every level of our organization and ensure the success of our clients and partners.” Yannick Bolloré, Chairman and CEO of #Havas Read the full press release here > https://lnkd.in/eYwvD-X2

Social media today connects more people than ever before, creating a wide reach for brand messaging. While scale is important, conversion ultimately comes from reaching the right audience, in a personalized way. At Havas Market, we like to think of social commerce as a ‘bridge’ that connects an engaged audience to the products or services that are most relevant to their unique interests. 🌉 Exploring this topic, Havas Market presents a comprehensive examination of building this ‘social commerce bridge.’ Read on to learn how brands can capitalize on this rapidly evolving market by mastering the fundamentals of an optimal social strategy and the nuanced art of hyper-personalization. The full paper is available on our website here: https://lnkd.in/eh5Ph2-U #HavasMarket #MeaningfulShoppingExperiences #SocialCommerce