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🙌🙌 Just in: @Nielsen has announced the launch of Advanced Audiences in Australia and New Zealand! By integrating @Nielsen’s Advanced Audiences with DSPs, we connect brands to their desired audiences, ensuring that every digital activation is rooted in genuine consumer behavior and insights. Learn more about how this helps advertisers and agencies grow their digital campaign targeting capabilities:

Cable still king (for now)? New Nielsen research shows audience measurement innovation is giving a clearer picture of who's watching what. This means better content creation, ad targeting, and representation for viewers! Footnote: Cable data in this article refers to total viewing time across 9 channels. Want to learn more about how Nielsen measures audiences in today's ever-changing media landscape? Check out the full article! https://lnkd.in/gjuG4kZW

Your brand is global, your audience is global, shouldn't your TV data + measurement be global also? Samba TV has you covered. Stefan Sommer of Adform: "It’s the ideal time to offer more robust audience targeting by bringing Samba TV’s deterministic data into our DSP, which will take CTV targeting and performance to the next level, and bring greater value right when advertisers are demanding more out of their spend.” Well said! Lets go re-write the playbook for brand-building on TV with data at the center of our strategies. #TVdata #sambaTVinsights #ctvadvertising

Best Practices for Running CTV Campaigns on Big Screens 📺🎯 https://hubs.la/Q02S8Lfh0 Big screens drive better engagement for your CTV ads, but how do you maximize this opportunity? Here are some best practices to keep in mind: 1️⃣ Smart Targeting: Leverage CTV’s one-to-one targeting, but don't get too narrow—over-targeting can lead to ad fatigue. Aim for a balance to reach your audience without overwhelming them. 2️⃣ Frequency Caps: Showing the same ad too often, especially during a single show, can lead to viewer frustration. Use frequency caps to limit ad exposures and keep your message impactful. 3️⃣ Diversify Publishers: Avoid over-delivering your ads to the same audience. Spread your budget across multiple publishers to maximize reach and keep your content fresh for viewers. 4️⃣ Focus on Unique Users: It’s not just about total views. Tailoring your ads to specific audience segments on big screens ensures relevance and better engagement. Big screens mean big potential—these best practices will help you optimize your CTV campaigns for maximum impact. More in our blog post “Best Practices with OTT Metrics. Tips from Pro” - https://hubs.la/Q02S8Lfh0

While the #programmatic industry has mixed feelings in different circles about Google's landmark decision to not really deprecate #cookies after all, most stakeholders feel that the drive toward cookieless and more holistic audience targeting solutions have nothing but helped improve the revenue potential of inventories. Read below on how our universal audience activation platform, VISTA, with its broad spectrum of identity solutions, empowers publishers to gain deep, meaningful and holistic insights into their audiences, allowing for more accurate audience mapping against advertisers’ targeting requirements. #OTT #FASTs #adtech #digitaladvertising #programmatic #streamingtech #streamingtv #avod

📈 From driving sales for a top furniture retailer to reaching new car & truck buyers, advertisers are leveraging precision targeting and audience insights to drive outcomes. Our Heather Tatarsky shares how this is done in her latest article via MediaPost. #CTV #Attribution #Measurement Check it out here: https://lnkd.in/eqt36mVy

From furniture🪑 to automotive 🚗, advertisers are leveraging precision targeting and audience insights to drive outcomes. Heather Tatarsky shares her insights on how this is happening, from driving sales📈 for a top furniture retailer to reaching new car and truck buyers to driving internet and mobile subscriber growth. Check out her article on MediaPost to learn more about how advertisers are using CTV, attribution, and measurement to drive success. #Targeting #Audience #Insights #CTV #Attribution #Measurement Link: https://lnkd.in/eqt36mVy

The old way vs. the new way of Programmatic Advertising Old way: • Traditional media buying • Manual negotiations • Fixed pricing • Limited audience targeting New Way: • Automated Real-time bidding • Efficient & Transparent transactions • Dynamic Pricing • Precision audience targeting The shift? Automated > Traditional Gone are the days of traditional media buying. In the digital world, programmatic advertising reigns supreme. It allows for real-time bidding, efficient and transparent transactions, dynamic pricing, and precision audience targeting. No longer are we confined to fixed prices and limited audience targeting. The shift to programmatic advertising is more than just a trend; it's a revolution that's reshaping the advertising industry. Are you ready to embrace this new era of advertising? #ProgrammaticAdvertising #DigitalMarketing What was your biggest challenge when transitioning to programmatic advertising? Let's share our experiences and learn from each other.

The recent integration between Netflix and Google's Display & Video 360 (DV360) marks a digital advertising milestone, offering unprecedented opportunities for marketers to reach highly engaged audiences with precision and scale. ❓Why is this such a big deal? ↘ Expanded audience reach Tap into Netflix's vast audience of 282 million+ users, broadening your reach and opening up new growth opportunities. ↘ Optimal timing and context This integration ensures that your content is delivered to the right audience at the most effective time, enhancing the relevance and impact of your advertising campaigns. ↘ Precise geographic targeting Advanced geographic targeting allows for highly accurate campaign customization, maximizing local engagement and improving overall campaign effectiveness. 👉 Swipe through our carousel to explore the benefits of this integration and gain insights from Michael Herzberg, our Marketing Solutions Architect. 💬 Let us know in the comments if you want to see your ads on Netflix. #DigitalMarketing #AdTech #NetflixAds #DV360 #AdvertisingStrategy #MarketingInnovation #AudienceTargeting #DigitalAdvertising

🚨BUILD AMC AUDIENCES 7X FASTER!!🚨 AMC Audiences are one of the most exciting & impactful areas of AMC but can be time consuming to create in bulk. Additionally, due to the threshold audience sizes (to protect user privacy) time can be wasted creating an audience that doesn't succeed. We have created Tambo Compass AMC Audience Builder to help anyone (brand, aggregator, agency), with zero SQL expertise, to instantly create multiple audiences based on ASIN or Campaign groupings AND to immediately see the audience size before deciding to push those audiences directly into the Amazon DSP. Here’s how easy it is to set up an ASIN rule-based audience in 5 simple steps Step 1: Choose your audience use case: e.g. ASIN Cart Retargeting or Specific Campaign Retargeting Step 2: Select the ASINS you want to build an audience around e.g. best sellers, seasonal, high NTB% Step 3: If above privacy threshold of 2,000 it will show in green. Move on to choose your refresh window (daily, 7 days or 30 days). Step 4: Name your audience segment Step 5: Push into ADSP to start using the audience in your campaign. This process is 7x faster than building in AMC directly. Interested in getting your hands on it? Get in touch - https://lnkd.in/ghufV5hq